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LOVELY PROFESSIONAL UNIVERSITY

ACADEMIC TASK NO. 3 (Individual Assignment )

Mittal School of Business (MSOB)

Faculty of Marketing

Name of the faculty member: Harvinder singh

Course Code: MKT687 Course Title: Customer Relationship Management

Max. Marks: 30

Date of Allotment: 30 /09/2019 Date of Submission: 24 nd /10/2019

S. Roll No Objectives Guidelines Evaluation Expected

No of Academic Parameters Outcomes
Activity
1 ALL To Each student will be given a 1) CRM strategies Individual
STUDENTS understand industry from which he/she will of companies Assignment.
the select taken: 6 marks, 2)
working and two companies and compare:. Methods used for 1 Report
applications acquisition of data:
of CRM 6 Marks
in various 3) Filtering and
industries OFFLINE SUBMISSION validation
methodologies
used: 6 marks,
4) Customization
methods used by
companies: 6
Marks, 5)
Customer privacy
data policies of
companies: 6
marks

Note: THE INDUSTRIES ARE ALLOTED BELOW IN NEXT PAGE.

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ROLL
No Industries Last Date Of Submission
1 Telecommunication 22nd October 5:00 PM
2 FMCG 22nd October 5:00 PM
3 FMCD 22nd October 5:00 PM
4 Banking 22nd October 5:00 PM
5 IT & ITES 22nd October 5:00 PM
6 Automobiles 22nd October 5:00 PM
7 MSME 22nd October 5:00 PM
8 E Commerce 22nd October 5:00 PM
9 Manufacturing 22nd October 5:00 PM
10 Steel 22nd October 5:00 PM
11 Natural Gas 22nd October 5:00 PM
12 Textile 22nd October 5:00 PM
13 Food Processing 22nd October 5:00 PM
14 Chemical 22nd October 5:00 PM
15 Cement 22nd October 5:00 PM
16 Software 22nd October 5:00 PM
17 Mining 22nd October 5:00 PM
18 Petroleum 22nd October 5:00 PM
19 Fisheries 22nd October 5:00 PM
20 FMCD 22nd October 5:00 PM
21 Mobile Commerce 22nd October 5:00 PM
22 Retail 22nd October 5:00 PM
23 Real Estate 22nd October 5:00 PM
24 Aviation 22nd October 5:00 PM
25 HealthCare 22nd October 5:00 PM
Torism and
26
Hospitality 22nd October 5:00 PM
27 Healthcare 22nd October 5:00 PM
28 Insurance 22nd October 5:00 PM
29 Pharmaceuticals 22nd October 5:00 PM
30 Power 22nd October 5:00 PM
31 Telecommunication 22nd October 5:00 PM
32 FMCG 22nd October 5:00 PM
33 FMCD 22nd October 5:00 PM
34 Banking 22nd October 5:00 PM
35 BPO 22nd October 5:00 PM
36 Automobiles 22nd October 5:00 PM
37 MSME 22nd October 5:00 PM
38 E Commerce 22nd October 5:00 PM
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39 Manufacturing 22nd October 5:00 PM

40 Steel 22nd October 5:00 PM
41 Natural Gas 22nd October 5:00 PM
42 Textile 22nd October 5:00 PM
43 Food Processing 22nd October 5:00 PM
44 Chemical 22nd October 5:00 PM
45 Cement 22nd October 5:00 PM
46 Software 22nd October 5:00 PM
47 Mining 22nd October 5:00 PM
48 Petroleum 22nd October 5:00 PM
49 Fisheries 22nd October 5:00 PM
50 FMCD 22nd October 5:00 PM
51 Mobile Commerce 22nd October 5:00 PM
52 Retail 22nd October 5:00 PM
53 Real Estate 22nd October 5:00 PM
54 Aviation 22nd October 5:00 PM
55 HealthCare 22nd October 5:00 PM
Torism and
56
Hospitality 22nd October 5:00 PM
57 Healthcare 22nd October 5:00 PM
58 Insurance 22nd October 5:00 PM
59 Pharmaceuticals 22nd October 5:00 PM
60 Power 22nd October 5:00 PM
61 Financial Services 22nd October 5:00 PM
Education and
62
Training 22nd October 5:00 PM
Media and
63
Entertainment 22nd October 5:00 PM
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