Started on Friday, March 1, 2019, 11:48 PM

State Finished
Completed on Friday, March 1, 2019, 11:56 PM
Time taken 8 mins 21 secs
Points 10.00/10.00
Grade 40.00 out of 40.00 (100%)
Question 1
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The goal of ________ was to connect all the different relationships that exist on the Internet by
linking websites to Facebook.
Select one:
a. Social graph
b. Network effect
c. Semantic web
d. Open Graph

Question 2
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At sellers that are click-and-mortar companies, such as Levi’s or GM, ________ has (have)
forced them to limit their B2C efforts, or not to sell direct online.
Select one:
a. Short codes
b. QR codes
c. Channel conflict
d. Risky online payment systems

Question 3
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Using a fraudulent text message to trick the receiver into revealing confidential data such as
account numbers, passwords, or other identifying information is ___________.
Select one:
a. Phishing
b. Smishing
c. Cloning
d. Vishing

Question 4
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________ automatically tweets posts published on a blog using RSS technology.

Select one:
a. TweetDeck
b. Twitpic
c. Twitterfeed
d. Twitterholic

Question 5
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Which of the following is not a feature or characteristic of subscription monitoring tools?

Select one:
a. Most moderate and high end monitoring services rely on an advertising business model
similar to Google and offer their services for free.
b. The most comprehensive social media monitoring tools require the user to pay a subscription
or licensing fee.
c. These tools monitor the social media environment for mentions of a company’s brand or
name.
d. These tools measure the tone or sentiment (e.g. positive, negative, neutral) of conversations.

Question 6
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Two major B2B models are ________.

Select one:
a. Auctions and social commerce
b. Catalogs and vertical markets
c. Sell-side marketplaces and e-sourcing
d. Outsourcing and horizontal markets

Question 7
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________ codes are machine-readable 2D images that can be scanned by mobile devices to
launch a web site or advertising copy.
Select one:
a. Bar
b. Mobile
c. QR
d. Weblink

Question 8
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________ is a cloud storage service that makes it easy to access your documents from any of
the devices you work on.
Select one:
a. Wiki
b. Delicious
c. Diigo
d. Dropbox

Question 9
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Which of the following is not one of the reasons why consumers and businesses have been slow
to embrace mobile commerce?
Select one:
a. Concerns about privacy and security
b. Consumers find mobile devices too complicated to use for commerce
c. Limited and inconvenient mobile payment options
d. Lack of technological standardization (devices, OSs, browsers, etc.)

Question 10
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________ are buttons or features on non-Facebook sites that interact with Facebook in some
way.
Select one:
a. Facepiles
b. Open graphs
c. Plug-ins
d. Web 2.0