Beruflich Dokumente
Kultur Dokumente
State Finished
Completed on Saturday, January 26, 2019, 2:49 PM
Time taken 5 mins 11 secs
Points 20.00/20.00
Grade 40.00 out of 40.00 (100%)
Question 1
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Examples of _____________ that can be facilitated by digital technologies are credit approval,
opening a new account, order fulfillment, and shipping a product.
Select one:
a. Strategic activities
b. Business processes
c. Planning activities
d. Competitive advantages
Question 2
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Forrester research repeatedly confirms there is a strong relationship between the quality of a
firm's ________, which in turn increases revenue.
Select one:
a. Mobile apps and business transactions
b. IoT capabilities and KPIs
c. Business model and marketing efforts
d. Customer experience and loyalty
Question 3
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The terms “data”, “information”, and “knowledge” have specific meanings. With regard customer
satisfaction application used in the automobile industry, which of the following is an example of
knowledge?
Select one:
a. The ability to create a program that provides rewards for dealerships with high levels of
customer satisfaction and corrective action plans for dealerships that have low levels of
satisfaction.
b. The Web-based application that collects and stores records of customer satisfaction surveys
and allows dealerships to view their data.
c. Reports that summarize ratings for a specific dealership including a calculation of the average
rating across all survey questions and a calculation of summary statistics for groups of questions
that correspond to important dimensions such as dealership staff, satisfaction with product,
quality of service and so on.
d. Records containing numerical ratings from customer surveys completed online after each visit
to a dealership.
Question 4
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iTunes was a significant breakthrough that forever changed the music industry and the first
representation of Apple's ________.
Select one:
a. IT consumerization
b. Sustainable competitive advantage
c. Incompatibility with Windows
d. future outside its traditional computing product line
Question 5
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According to Gartner, the enterprise architecture (EA) needs to start with ________.
Select one:
a. Databases and data warehouse capabilities.
b. Current business processes.
c. The organization’s strategic direction.
d. The IT budget.
Question 6
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Question 7
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As companies move toward implementing cloud computing on a wide scale, managers need to
consider all of the following strategic questions except ____________.
Select one:
a. Which workloads should be exported to the cloud?
b. What will be the impact of cloud computing on the company’s market share and brand
image?
c. How to resolve issues of privacy and security as things move out to the cloud?
d. How will departments or business units get new IT resources?
Question 8
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_____________ evaluate the newest and most innovative technologies and determine how they
can be applied for competitive advantage. They develop technical standards, deploy technology,
and supervise workers who deal with the daily IT issues of the firm.
Select one:
a. Project Managers
b. Chief Technology Officers
c. CEOs
d. CFOs
Question 9
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Question 10
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