Sie sind auf Seite 1von 2

Upcyling: The New Cool.

In a world still churning out trendy fast fashion pieces, the idea of upcycled or refashioned
clothing can be an anomaly

Sustainable fashion is trend drawn from a much larger process of sustainable design
where products are designed to have an environmental and social impact of a life span.
In a decade where fashion industry is going through its sustainable wave, up cycling is
going to bring about a revolution as consumers realise the devastation effects of fast

Upcycling is the process of making an item better than the original. It also reuses materials
that may otherwise end up in the garbage in creative and innovative ways. It addresses
the the issue of uselessness of a products and results in products of higher value.
Upcycling can challenge cultural codes, incorporating vintage clothing to revive cultural
identities or using a family heirloom to preserve history with clothing, personalising is one
of the biggest advantages of the process. Upycling is a global trend today but it is not new
to indian households. For ages women have been up cycling old saris with patchwork
techniques but it was never regarded as fashionable. With the maturing of indian
designers and their growing understanding of the importance, influence and effects of
fashion on the society, a collective undertaking to recognise a new segment or just another
attempt to emulate a global trend has led to an increasing number of Indian Designers
incorporating the concept of up cycling in their collection and also providing with
personalised up cycling services to clients.

“I suppose the only two criteria are love and stories,” says Aneeth Arora,The head
designer at Home label Péro as they now offer the service of Péro Upcycle to people.
Péro uses leftover cloth and trimmings from old collections to add on to pieces. The label
has provided with an email where anyone can send in their stories related to the particular
pieces of clothing they want to upcycle and if the story connects with the brand, they help
you upcycle the piece. Péro does not change the original label of the pieces but also adds
its own making it look like a collaboration.

Glimpses of upclycling have also been seen in Pero’s Autumn Winter’15 collection which
was inspired by up cycling the military uniform in different ways with a playful essence of
vintage. It offered a set of pieces such as army jackets, trench coats, bomber jackets and
separates including dresses and skirts in the colour palette of khaki, navy, red, white and

Designer Amit Aggarwal’s A/W’15 collection was a bindi inspired up cycled range of
clothing. Weaves transfused with traditional dyeing techniques were juxtaposed with
industrial waste like the surplus bindi making vinyl sheets with adhesive on one side were
pasted on chanderi, cotton and silk to create new patterns. Structural silhouettes,Skater
dresses, exaggerated pockets, skirts and shirts adorned with plastic straws were seen.
Addressing a very important environments issue,the collection sends across a message
of reallocation of waste instead of relocation.
Designer duo Abraham and Thakore’s a/w’15 collection old &new uses left over fabrics,
saris,cut pieces, borders,ribbons, discarded X ray and camera films to create outfits,
paving a way for the conversation surrounding sustainability to be more interesting.Kurtas,
Nehru jackets, dresses and shirts were created by layering and hand stitching old fabric.
ornaments and embellishments were made of hooks,snaps and studs. The colour tone of
the collection was maintained to Abraham and Thakore’s signature earthy tones with
charcoal, coffee and coconut.

Designer Paromita Banerjee also created multipurpose up cycled dresses for her A/W’15
Collection Boro Part II. ‘Boro’ which is a Japanese term that mean ‘too good to waste’
This collection uses used fabric waste to make dresses and embellishments like buttons,
kangri borders and tassels.
This collection also uses fabrics from her past collections, moreover the final left overs
were used to make handmade paper.

Young Designer Karishma Sahani , with her creative bend of mind , relevant yet
responsible approach and skilled local artisans ,makes off centre use of everything we
think of discarding off with an approach to create couture fashion . Her profound and
colourful collection ''Yatra'' screams of life . It is colourful , detailed and unique in cotton ,
silk , linen and muslin. Yatra’s essence is in the reinterpretation of materials and their
function. The aim is to create sustainable clothing and heirlooms that can be passed down
through generations. It also aims at benefitting artisans, working towards their revival and
longevity. The products are unconventional and experimental yet very functional and
beneficial to the customers, producers and all the artisans in the process.

The upcoming label Doodlage is a blend of sustainable and exclusive high fashion.
merging innovative designs with sustainable techniques of clothing have made them one
of the chicest upcoming eco friendly brands. Doodle is based on reconstructing and
redesigning good quality second hand material or even industrial waste.Fabrics are
created out of damages spools of thread, patchwork is used liberally,mufflers and
sweaters are re-knit out of strips of fabric. Every product is unique. Since up cycling works
a lot like creating couture, garments have their own individuality in terms of the colour,
fabric and the cut.