1.

0 Executive Summary
Melting Cake Café and Bakery and will be moderately priced 30 seat café offering self-
service and delivery service. Melting Sponge Cheese Cake, Butter Cheese Cake, Melting Choc
Cheese Cake and any other things are all on the menu. We will specialty selections including
a lighter option and smaller portions for a children’s menu. The Café will be owned by
Partnership and under experienced management, headed by our General, Nisa Nazrina Baqiah
Binti Abu Bakar. The café and bakery will have a Finance Manager, an Operation Manager
and a Marketing Manager. This organization emphasizes functional specialties to perform task.

Melting cake Café and Bakery will be located at Food Court Seksyen 3, Jalan Telupid-
Entilibon, Batu 1 ½, 89320 Telupid, Sabah. Currently, there is a little competition in the same
type of business as food sectors in this area. The food court was previously leased as a
Steamboat Restaurant. Although the location was previously utilized as a restaurant, the former
tenant removed the majority of the furniture, fixture and equipment which will need to be
replaced. The location will also require some additional renovation to update the lavatories and
increase table space in the dining area.

Our restaurant will operate five days a week. Sales projections assume 300 customers
per month and RM 28.00 per person resulting in month’s sales of just over RM 30,000.00, or
RM 40,000.00 annually. Total start-up costs will be RM 48,200.00, RM 6,000.00 of which will
be contributed by the Partnership and the remainder RM 42,200 will be secured by a proposed
bank loan. Our pricing strategy will be based on the objectives to get reasonable profit and
ensure customers continue doing business with us in the future.
2.0 Introduction
2.1 Name of Business
Melting Cake

2.2 Nature of Business

Melting Cake is a café and bakery that offering self service and delivery service.
We provide a variety of menu offering with a colourful theme, reasonably priced
to establish credibility, but not so high as to limit customers.

2.3 Industry Profile

The main idea for developing this business is due to the government’s desire to
produce more bumiputra entrepreneurs in expanding Halal food products. This
would give an opportunity for our company to take a part of in government project
as tiles are a subcomponent of the Halal food products.

2.4 Location of Business

Melting Cake café and bakery is located at Telupid residents. We choose this
location because it is strategic location that provides all facilities such as
telecommunication system and roadways. Other than that, this location has
sufficient parking lots that can be used for our customers.

2.5 Date of Commencement

Our café and bakery will commencement operation on 10 December 2019

2.6 Factors in selecting the proposed venture

We choose this business there is an opportunity and potiential to make profits at the
Seksyen 3, Telupid area. Besides that, there is a few reasons that attracted we to
choose this business and its location. Although, there are two reasons why I decided
to establish Melting Cake café and bakery.
Firstly, I observed that Seksyen 3, Telupid area does not have café and bakery.
As such, this is a great opportunity for our store to be the only choice of customers
living in this area. Our business will be the first one to introduce café and bakery
with a colourful theme in this area thus will be able to attract many customers.
Secondly, there are many family , student and workers within targeted market
in this area. Therefore, our plan to provide the best environment that suitable as its
name ‘Café and Bakery’ for their family, colleagues and classmate. For this reason,
I assume that some of them will require our cozy-style café that creating an
informal, comfortable environment which will make them satisfied and want to
return again.

2.7 Future prospect of the business

Once the business is financially stable, we plan to open other branches and expand
our business in other housing areas. Besides that, we would also like to improve and
upgrade the quality of services and workers in the bakery. To provide better quality
services, we plan to hire well-trained and experienced workers.
3.0 Purpose of preparing a business plan
The purpose of preparing a business plan to ensure the implementation of the business
running with full dedication regular. Melting Cake business planning will be focused
on management, marketing, and financial services with full dedication. It also to
obtaining a working capital loan form a bank for an amount of RM 42,200.00.

3.1 Budget Funding Calculation

We seeking to raise RM 48,200.00 which RM 6,000.00 will be contributed by
owner Partnership and the reminder RM 42,200.00 as a bank loan. The interest rate and
loan agreement are to be furture discussed during negotiation. This business plan
assumes that the business will receive a 7 years (84 month) loan with a 5% fixed interest
rate. The financing will be used for the following:
 Development of the location
 Financing for the first six months of operation
 Capital to purchase kitchen equipment
 Working capital
Financing rate : RM 42,200.00
Term Financing : 7 years (84 months)
Level of profit : 5% per years
Principal repayment = RM 42,200.00 / 84 months
= RM 502
5
Amount of financing = [RM 42,200.00 × (100 %) ] ÷ 12
= RM 176
Amount montly repayment = RM 502 + RM 176
= RM 678
4.0 Business Background
4.1 Business Information
i. Name of Business : MELTING CAKE
ii. Business Address : Food Court Seksyen 3, Jalan Telupid-
Entilibon, Batu 1 ½, 89320 Telupid,
Sabah.
iii. Correspondence Address : Same as above
iv. Phone Number : 019-7454542 / 014-8753265
v. Fax Number : 03-07861032
vi. E-mail Address : meltingcake @ gmail.com /
meltingcake @ blogspot.com
vii. Form of Business : Partnership
viii. Business Activities : Offering self-service and delivery service
ix. Date of commencement : 10 December 2019
x. Registered Date : 11 September 2019
xi. Registered Number : A – 615256
xii. Business Bank Name : CIMB Bank Berhad
xiii. Bank Account Numbers : 162274663315
xiv. Initial Capital : RM 48,200.00
5.0 Background Partnership
5.1.1 Personal Particulars of Partner 1
i. Name of Partner : NISA NAZRINA BAQIAH BINTI ABU
BAKAR
ii. Identity Card Number : 950522-12-5248
iii. Correspondence Address : No 25, Jalan Teluk Melati , Kampung
Teluk Melati, 28100 Semporna, Sabah.
iv. E-mail Address : nisanazrinabaqiah @ gmail.com
v. Phone Number : 010-9646786
vi. Age : 24 years old
vii. Marital Status : Single
viii. Academic Qualification : Diploma in Business Study and Degree
in Business Management
ix. Skills : Business management and basic
accounting.
x. Capital Contribution : RM 1,500.00

5.1.2 Personal Particulars of Partner 2

i. Name of Partner : FIONA DEE DONNA PESIN @
BENEDICT
ii. Identity Card Number : 980218-12-7112
iii. Correspondence Address : Lot 204, Kampung Bundu Tuhan Batu 16,
Ranau, Sabah.
iv. E-mail Address : 07dka17f2079 @ gmail.com
v. Phone Number : 010-9818252
vi. Age : 21 years old
vii. Marital Status : Engaged
viii. Academic Qualification : Diploma in Civil Engineering
ix. Skills : Business Management
x. Capital Contribution : RM 1,500.00

5.1.3 Personal Particulars of Partner 3

i. Name of Partner : CLEODALE ANABELLE SIUS
ii. Identity Card Number : 951117-12-5241
iii. Correspondence Address : Kg Lobou 1 Menggatal, Kota
Kinabalu, Sabah.
iv. E-mail Address : cleodaleanabelle23 @ gmail.com
v. Phone Number : 019-8112371
vi. Age : 24 years old
vii. Marital Status : Single
viii. Academic Qualification : Diploma in Civil Engineering and
Certificate in Business Management
ix. Skills : Business Study
x. Capital Contribution : RM 1,500.00
 5.1.4 Personal Particulars of Partner 4
i. Name of Partner : EVYLN CLARA BINTI JOUH
ii. Identity Card Number : 990819-12-5502
iii. Correspondence Address : Blok 209, Seri Maju Apartment
Sepanggar, Kota Kinabalu, Sabah.
iv. E-mail Address : evylnclarajouh @ gmail.com
v. Phone Number : 019-7454542
vi. Age : 20 years old
vii. Marital Status : Single
viii. Academic Qualification : Diploma in Business Management and
Certificate in Business Management
ix. Course Attended : Business Study
x. Skills : Business Management
xi. Capital Contribution : RM 1,500.00

5.2 Partnership Agreement

5.2.1 Name of Business
MELTING CAKE

5.2.2 Form of Business

Partnership

5.2.3 Location Business

Food Court Seksyen 3, Jalan Telupid-Entilibon, Batu 1 ½, 89320 Telupid,
Sabah

5.2.4 Equity contribution

Capital contribution = RM 6,000.00
NISA NAZRINA BAQIAH BINTI ABU BAKAR : RM 1,500.00
FIONA DEE DONNA PESIN @ BENEDICT : RM 1,500.00
CLEODALE ANABELLE SIUS : RM 1,500.00
EVYLN CLARA BINTI JOUH : RM 1,500.00

5.2.5 Management and Position

NISA NAZRINA BAQIAH BINTI ABU BAKAR General Manager
FIONA DEE DONNA PESIN @ BENEDICT Manager Marketing
CLEODALE ANABELLE SIUS Manager Operating
EVYLN CLARA BINTI JOUH Manager Financial
6.0 ORGANIZATION

6.1 Organization’s Logo, Vision, Mission and Objectives

Logo

Vision
Our visitor is to :
Being mindful of our Customers and our staff.
 Coinciding with our family values, we will treat both our customers and staff in a manner
in which our onself want to be treated.
Gratitude
 “ An attitude of gratitude” shown to our customers, employees and vendors. Because
without their input, service, labour and time, our business would not be here.
Our service
 Provide the cozy and friendly environment and service expected from a colourful theme
and relaxing café creating a comfortable environment which will make the customers
satisfied and want to return again.

Mission
Our mission is to provide a colourful and relaxing dining experience similar to dining at home.
We will strive to achive this goal by providing menu items incorporating Halal and quality
ingredients at reasonable prices such as self-service and we will be mindful of the well being
our customers and staff-service each one with dignity and respect.

Objectives
The primary objectives of the business plan for our café and bakery are below :
 To provide Halal food and quality bakery at reasonable price with exemplary service
 To provide healty food
 To be the cozy and relaxing style, self-service café and bakery in Telupid, Sabah.
 6.2 Organization chart

General manager
(NISA NAZRINA BAQIAH
BINTI ABU BAKAR)

Marketing Manager Operating Manager Financial Manager

(FIONA DEE DONNA (CLEODALE ANABELLE (EVYLN CLARA BINTI
PESIN @ BENEDICT) SIUS) JOUH)

6.3 Schedule Task and Resposibility

Each manager has her responsibility to execute the operation of the business. It is
very important for each manager to know his tasks in the company as it will guide
him in accomplishing his job. Table below describe tasks and responsibilities of
every position.

Task Responsibilities
General  Complete management responsibilities in ensuring the company
Manager objective and mission can be achive according to a plan.
 Oversees the overall operations of organization.
 Analyse monthly report of every department.
Manager  Set a strategic marketing plan for the company and identify new
Marketing marketing opportunities.
 Analyse SWOT (Strength, Weakness, Opportunity and Threat) of
the company and strength and weakness of our competitors.
 Prepared the department report and submit to the top manager.
Manager  Manage the quality of products and ensure problems are handled
Operating efficiently.
 Set rules and procedures for staff to follow in order for department
run smoothly.
 Manage and determine the operation cost adequate with the
company budget.
Manager  Manage and control the overall budget, expenses and profits.
Financial  Prepare monthly and annual cash flow and income statement.
 Managing a company financial accounting, monitoring and
reporting systems.
6.4 Administrative Budget

PERKARA BULAN
1 2
Promosi & Pengiklanan RM 150.00 RM 200.00
Sewa Kedai RM 600.00 RM 600.00
Utiliti RM 250.00 RM 280.00
Gaji Pekerja RM 7000.00 RM 7000.00
Perjalanan & Pengankutan RM 150.00 RM 150.00
Alat tulis / Perubatan RM 200.00 RM 200.00
Penyelenggaraan/Keselamatan RM 100.00 RM 100.00
Premis
Insuran Perniagaan RM 120.00 RM 120.00
Yuran Audit / Setiausaha RM 1950.00 RM 1950.00
Yuran Perakaunan RM 200.00 RM 200.00
Yuran Percukaian RM 1200.00 1200.00
Luar Jangka RM 300.00 RM 300.00
7.0 MARKETING PLAN
7.1 Marketing Objectives
i. Provide reviews and articles about the café grand opening.
ii. Provide business profile to potential large customer such as companies to gain
control provider prolonged.
iii. To compete with other competitors in Telupid area.

7.2 Target Market

The target market is comprised of the residents of the housing areas and workers
in the government and private sectors in Telupid area. Such as family, students and
workers.

7.3 Competitors (strength and weakness)

Competitors Strength
Thai Restaurant - Has been well known
- Has opened the business
for more than 4 years
- Have more experience
Kak Dayang Cafe - Friendly service
- Newly establish with new
furniture
Weakness
- Lack of staff
- Lack of equipment
- Small premises
- Unattractive environment
- Narrow building

7.4 Market Strategies

> Promotion and Advertising Stategy
> Website
> Marketing programs
> Pricing
8.0 OPERATIONAL PLAN
8.1 Operational Objectives
- To ensure operation of business run smoothly
- To optimize customer satisfaction and fulfil their expectations toward our ability
to provide high quality product.
- Achive the quality of our product and services meets the establishes standards
- Ensure our business is profitable and successful

8.2 Business Hours

Days Time
Saturday 10:00 am - 7:00 pm
Sunday 10:00 am – 7:00 pm
Monday 10:00 am – 10:00 pm
Tuesday 10:00 am – 10:00 pm
Wednesday 10:00 am – 10:00 pm
Thursday 10:00 am – 10:00 pm

8.3 Estimation of Purchases for Two Years

Bulan Tahun
1 2
Stok Awal RM 6138.00
Januari RM 15,616.07 RM 21,428.57
Febuari RM 18,508.93 RM 23,839.29
Mac RM 15,616.07 RM 27,428.57
April RM 16,098.21 RM 22,660.71
Mei RM 16,901.79 RM 30,375.00
Jun RM 15,190.79 RM 29,464.29
Julai RM 18,214.29 RM 30,803.57
Ogos RM 20,357.14 RM 27,857.14
September RM 23,839.29 RM 32,035.71
Oktober RM 27,750.00 RM 32,410.71
November RM 31,155.54 RM 36,428.57
Desember RM 30,857.14 RM 40,446.43
Jumlah RM 250,242.85 RM 355,178.57
9.0 PROJECT IMPLEMENTATION SCHEDULE

Process Days Percentage%

Recognizing customer need and wants 3 12
Analysing environment 3 12
Performing self-assesment 4 16
Screening business apportunities 3 12
Matching societal values, community response of 4 16
people acceptance
Preparing Business plan 8 32
Total 25 100

10.0 CONCLUSION
Based on the planning and projection of income and expenses, the company is very
confident that this business venture will create a satisfactory return on investment
from the second year of operation. For the first year, we estimate of sales and
expenses based on the fact that the café and bakery has just started. The business will
continuously perform the business strategies, especially on the marketing aspects to
ensure that the business is well known to the customers and we hope tu build a loyal
customers base in the second years.
We hope the application of financing will be given due consideration from bank
for us to start the business. We also hope to become part of the successful Masyarakat
Perdagangan dan Perindustrian Bumiputra (MPPB) in Malaysia.
11.0 SUPPORTING DOCUMENT

BRONIE LAVA CAKE

RAINBOW MELTING CAKE

UNICORN CAKE