MKT 344

Consumer Behavior
Survey on Influence of Culture on Professional Photography Business

Age Group: 15-40 Years

Gender:

 Male

 Female

Hypothesis: “Increasing trends of internet and other technology is attracting consumers to

professional photography business.”

Questionnaire

1. Have you ever gone to professional photographers for clicking photos?

 Yes

 No

2. If yes, then what is your satisfaction status?

 Highly satisfied

 Satisfied

 Neutral
  Not satisfied

3. Why do you want have your photos clicked by professional photographers?

 To get maximum like from friends on Facebook (social need)ch4

 To retain your precious memories (social)

 To maintain their high status

 To get maximum exposure of your photos all over facebook to get popular

5.What motivates you to have your photos clicked by professional photographers?

 Many of your friends have their photos clicked by professional photographers

 Photos have great quality

 Payments are affordable

6. While choosing photographers from whom do you take information?

 From your friends on Facebook

 From your family members who have experience in this

 From different pages on Facebook

 From different websites

7. According to you, which of the following factor has contributed to increasing demand of

photography?

 Emergence of social networking websites (48%)

 Influence of foreign culture (Acculturation) (39%)

 Promotional Activities by professional photography businesses (13%)

8. What types of promotion would you like in photography business?

 TVC

 Print ad

 Promotion on internet

9. In what type of function you usually prefer professional photography?

 Wedding rituals (49%)

 Cultural events (falgun,pohela baisakh etc) (30%)

 Corporate function (13%)

 Birthday and anniversary (10%)

10. Do you feel secure about the exposure of picture(violation of privacy)?

 Yes

 No

 Neutral

11. Does Photography suitable for our social environmental culture?

 Yes [page 6 – motivation , social need]

 No

 Not acceptable

 Depends on family lifestyle

14.Do you prefer editing your photos on photoshop on your own instead of hiring a

professional photographer?

 Yes
  No

15.If yes , then choose why?

 Can not afford it

 It feels good to edit own pictures

 For privacy reason

16. Do you own a professional photography camera?

 Yes

 No

17. If yes, then choose why?

 You are a professional photographer

 You are a outdoor person and you like photography

 You are fascinated by the trend of having a DSLR

Thank You 