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APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL

ENTERPRISE

KAREN VIVIANA BERMUDEZ GONZALEZ

FICHA: 1667846

INSTRUCTORALVARO HERRERA BORJA

Negociador Internacional y Tecnólogo en comercio exterior

SERVICIO NACIONAL DE APRENDIZAJE SENA

TECNOLOGO EN NEGOCIACION INTERNACIONAL

2018
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CONTENT

Introduction.

Marketing of industrial company.

Bibliographic references.
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INTRODUCTION

The commercialization of industrial company he find in the second sectors - industrial

he composed by sub-contractors such as manufacture of food and textiles (clothing and leather),
manufacture of mineral products, wood industry (cork and paper); it includes all economic
activities within a country where different primary products are transformed and united for a
final result (new product).
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APPROACH TO THE DIAGNOSIS OF THE COMMERCIALIZATION COMPLEX OF

INDUSTRIAL COMPANY

It is an industrial market in which the buyers and sellers are industries the seller works with a
raw material (leather) (sole) where he sells it to another company that unites all the pieces and forms
the final result (shoe in leather) where after finished the manufacturing process goes to a store to be
bought by the consumer saying it is very easy but it is longer work for everything we have today (shoes)
(the leather of the animal after the process that takes drying and pigmenting leather after the sale to
the factory that will make the shoe where it will go through different processes, cut the molds, join the
pieces form the shoe put the sole clean it to be able to put it on sale and finally wait for the store to run
with luck is sold and can recover the investment.)

It is important to know that in order to always win more and more, the results are not fixed in
one place. It is very important to have a large distribution, different places inside and outside the
country because the same people do not always need the same thing; and of course, it is always
important to innovate with new things in order to retain the loyalty of the customers who once trusted
our products, who continue to do so when they request or need it again.

The complexity in this branch is great because there is a lot of competition in terms of the initial
product as the final product, so it is very important not to stay in the comfort zone (within the country)
if you do not export the final product for that reason the service and the product must always be
excellent to have greater economic productivity.
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BIBLIOGRAPHIC REFERENCES

- https://better-english-grades.com/es/how-to-write/resumen-en-ingles/
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- http://www.wordreference.com/sinonimos/empresa
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- http://increnta.com/es/blog/marketing-industrial-estrategia/
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- http://www.combuscol.com/index.php/comercializacion-industrial
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- http://www.creacionempresas.com/plan-de-viabilidad/que-es-un-plan-de-empresa-
viabilidad/marketing-y-comercializacion
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- https://repository.javeriana.edu.co/bitstream/handle/10554/9188/tesis264.pdf;sequence=1
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- https://ca.wikipedia.org/wiki/Ferroaliatge
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- https://senaintro.blackboard.com/bbcswebdav/institution/SENA/Ventas/122702/Contenido/
OVA/Material_La_oferta_exportable_de_bienes_y_servicios/index.html