Running head: ASSESSMENT OF CURRENT SITUATION AND THE MARKET 1

Assessment of Current Situation and the Market

Student Name

Professor Name

Course Name

September 4, 2019
ASSESSMENT OF CURRENT SITUATION AND THE MARKET 2

Assessment of Current Situation and the Market

Assessment of Current Situation and the Market

Customer University Student and employees
Competitors 1. Vitus Zenium Carbon
2. Ribble
3. Van Rysel

Strengths & Weaknesses Strengths

 Solid relationships with many
different companies, often negotiating
upmarket submitting take care of
them.
 Exceptional workers who will be well-
trained bicyclist enthusiasts who seem
to acknowledge the need to make sure
entire client satisfaction.
Weaknesses
 The difficulty of increasing field of
vision amid all the viewpoint
customers.
 The type in the industry does not have
a smooth, continuous flow of goods
(specials and closeouts).
 Projecting solutions will probably
provide, and since closeouts by their
nature are bought insignificant a lot,
an incorrect option may build a glut of
inventory.

Problems and Opportunities Problems

 Entrance straight into unfamiliar
dealing with an acknowledged vendor,
being aware of this species is the
location for getting a boost in the
industry.
 A decrease in the enthusiasm for
getting suppliers to market with their
stores by using intermediaries, in its
place promotion a bunch of their more
instantly towards teleshopping homes
(Finch, 2010).
Opportunities
ASSESSMENT OF CURRENT SITUATION AND THE MARKET 3

 The management can check small

business design manages the effort on
how the retail price industry
individuals are decreasing margins.
 The power to help offer reconciled
fees regarding green much larger
location because gross sales optimize,
escalating profit margins.
 While the road bike industry is made
an impact on to some extent through
the spherical persona for the financial
express, road bike and highlight gross
sales hardly ever decline carved
understand many people that get
bicycles whether it can be worldwide
financial enhance and bust (Gerald
Schwetje, 2007 ).

Customers

The kids and students are the primary targets for the product. They can be primarily

undergraduates. Thus they will find a 25% annual turnover. Having less airport parking inside

university vicinity and the overall more natural bike-ability to move encourages them to use

bicycles since reasonably priced transport. Running pursuits attract them, and the encompassing

locations for use with mountain and walk bikes present an incredible destination to ride. They

got to have benefit from gross sales and service (Schramm, 2019).

The sportspersons are a different excellent market segment. Small increase and turnover, but

speaking, the audience is comparatively stable. People are going to commute through the bike to

work. They got to have a gradual, secure bike and a full-range with accessories. When their bikes

have to have company and servicing, local lower off/pickup benefit can be significant. They've
ASSESSMENT OF CURRENT SITUATION AND THE MARKET 4

got individuals which journey bicycles additionally, and may patronize a shop that provides very

own company (Finch, 2010).

Competitors

1. Vitus Zenium Carbon

Vitus is a famous brand which is the competitor for the company. The Zenium Disc is a

lightweight, and durable disc brake pedal outfitted path race bike, with a carbon construction as

well as high-quality components. That fantastic all-rounder was made and designed to produce

an excellent balance among operation, comfort and ease and durability even though making sure

a minimal weight. Optimized to master and enlighten together with productivity and design, it is

excellent for area criterium's, weekend break club journeys all of which will provide the

performance-requirements with intensive training sessions and fast-paced sportive (Vitusbikes,

n.d.).

2. Ribble

Ribble is also a reputed bicycle manufacturer which provides its services in the nation.

Ribble delivers an extensive collection of bicycles to the customers (Ribblecycles, n.d.).

3. Van Rysel

Van Rysel is the bicycle brand launched by Decathlon. It provides bikes at the competitive

rates to the customers. The company had bikes for every category of consumers (Decathlon, n.d.)
ASSESSMENT OF CURRENT SITUATION AND THE MARKET 5

References

Decathlon. (n.d.). Van Rysel RR 900 AF Road Bike Blue - 105. Retrieved from Decathlon:

https://www.decathlon.co.uk/rr-900-af-road-bike-blue-105-id_8529248.html

Finch, B. (2010). How to Write a Business Plan. Kogan Page Publishers.

Gerald Schwetje, S. V. (2007 ). The Business Plan: How to Win Your Investors' Confidence.

Springer Science & Business Media.

Ribblecycles. (n.d.). Ribble. Retrieved from Ribblecycles: https://www.ribblecycles.co.uk/

Schramm, C. J. (2019). Burn the Business Plan: What Great Entrepreneurs Really Do. Simon

and Schuster.

Vitusbikes. (n.d.). ABOUT. Retrieved from Vitusbikes: http://vitusbikes.com/about/