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DIGITAL BUSINESS
In collaboration with
OVERVIEW
8.5%
lead their organizations margins achieved by
through this enterprises in the top
transformation. Yet IT third of digital
priorities too often customer experience
prevail where Source - MIT Center for
Information Systems
customer-centricity and Research (CISR)
customer experience
(CX) should be the
catalysts that spark
digital innovation.
total U.S ad spending estimated
51.3% to be represented by digital in
2021
Source - eMarketer
IMPACT
Our Postgraduate Diploma in Digital Business is aimed to help you design strategies and
evaluate business models that grow your organization in this thriving age of digitalization.
As part of the program, you explore and learn from real-world case studies such as Google,
Netflix, Intuit, SAP, and many more. Boost your Digital Quotient and lead your organization
from being part of the herd that merely engages in digital to a remarkable, innovative
enterprise.
We have designed this program around five keys for success in the digital economy:
DAVID ROGERS
Faculty at Columbia Business School
David Rogers advises global companies such as Google, GE, Toyota, Visa, China Eastern
Airlines, Kohler, and Macmillan on digital strategy. He has led strategic workshops for execu-
tives at hundreds of companies in 64 countries and is the founder of the BRITE (brands,
innovation, and technology) conference.
GEOFFREY PARKER
Director, Master of Engineering Management Program,
Dartmouth College. Professor of Engineering, Thayer School
of Engineering, Dartmouth College
Geoffrey Parker is a Professor of Engineering and Director for the Masters of Engineering
Management Program at Dartmouth's Thayer School of Engineering. MIT's Initiative on the
Digital Economy. His work focuses on distributed innovation, energy markets, and the
economics of information.
COURSE LEADERS
In addition to the faculty video lectures from Professor David Rogers & Professor Geoffrey
Parker, participants will learn from Course Leaders. They are experts in their domain & aim at
shaping the participants’ experience, stimulate learning, and provide subject matter expertise
in real-time.
MURALI DHARAN
Founder & CEO, EmpowerIS
ELISE KOROLEV
Partner - Strategy, Leadership and Innovation at Digital Works Group
INDUSTRY EXPERTS
In addition to the course leaders, industry experts from the digital world share their knowledge
and experience through periodic guest lectures.
310 29
Video Lectures Assignments
8 24
Case Studies Discussions
2 1
Simulations Capstone Project
The core focus of the program is to aid you in innovating strategies and business models to
adapt and streamline your operations in this thriving age of ecommerce & digitalization.
INDUSTRY EXAMPLES
How is Walmart using customer How Apple became one of the Why did car manufacturers bid
behavior research to rethink its most viable public companies for Nokia's mapping business
in-store mobile app? in the world. dataset?
INDUSTRY EXAMPLES
How Netflix disrupted the movie industry. How Google split Apple's disruptive business model.
3. THE PLATFORM BUSINESS MODEL: LEADING DIGITAL
INNOVATIONS
Digital Transformation: From Products to Platforms, Network Effects
Digital Transformation Concepts: Markets, Environment, and Structure
Designing your Digital Business Model for Success
Launching and Growing a Digital Platform
Leveraging Open Innovation
Strategy and Competition in the Digital Age
Governing your Digital Platform
INDUSTRY EXAMPLES
INDUSTRY EXAMPLES
How Coca-Cola Australia saw a 7 Did you know that the Doritos Bullying your customers
percent increase in sales by Super Bowl ads are made by doesn’t work. Skoda learned
creating a personalized experience consumers? And that these ads this the hard way.
around the brand. are the firm's most talked about
and most effective?
LEARN WITH SIMULATIONS
Learn to write targeted ads: Learn and test different promotional strategies to
create compelling advertisements through organized advertising groups and
campaigns to help increase conversions.
Identify how to measure key performance indicators: Improve your Search Engine
Marketing (SEM) efforts by identifying which key performance indicators to
measure and improve.
Master e-mail marketing: Learn how to write copy for effective campaigns by
getting familiar with the vocabulary and metrics of a successful email campaign.
2. SOCIAL MEDIA SIMULATION
Maximize your advertising budget: Learn how to manage your social media marketing
budget to place competitive bids that drive clicks, shares, likes and comments.
Learn the art of content scheduling: Analyze data points to post your social media
content at optimal times.
KEY FRAMEWORKS AND TOOLS
Platform Business Model Map and Competitive Value Train Tool: Tools to
analyze the shifting dynamics of competition
Value Proposition Roadmap: A tool to adapt and re-imagine your business strategy
JOANE LEE
HAS ATTENDED AND SUCCESSFULLY COMPLETED THE
In collaboration with:
WHY GET YOUR DIPLOM A
AT EMERIT US
COUNTRIES
India 17%
South Africa 9%
Singapore 8%
United States 8%
UAE 6%
Germany 4%
Hong Kong 3%
Brazil 3%
Switzerland 3%
Indonesia 3%
Others 36%
Others include - Canada, Australia, Mexico, UK, France,
Spain, Japan, China, Sweden etc.
INDUSTRIES
IT Services 15%
Banking & Financial 14%
Consulting 11%
Healthcare 6%
Telecommunications 6%
FMCG 5%
IT Products 5%
Retail 4%
Others 34%
WORK EXPERIENCE
5-10 Years 16%
11-15 Years 23%
16-20 Years 33%
21-25 Years 15%
>26 Years 13%
PAST PARTICIPANTS
PROFILE
ADMISSION & FEES
APPLICATION REQUIREMENTS
Applicants will be required to submit:
Obtain a TOEFL minimum score of 550 for the paper based test or its equivalent
Obtain an IELTS minimum score of 6.0
Obtain a Pearson Versant Test minimum score of 59
Obtain a Certificate of Completion for a Certificate course offered by the EMERITUS
Institute of Management
Submit a document which shows that the candidate has, for the last 24 months or
more, worked in ANY ONE of these countries: Antigua and Barbuda, Australia, The
Bahamas, Barbados, Belize, Canada, Dominica, Grenada, Guyana, India, Ireland,
Jamaica, New Zealand, Singapore, South Africa, St Kitts and Nevis, St Lucia, St Vincent
and the Grenadines, Trinidad and Tobago, United Kingdom, United States of America
DURATION
9 Months
PROGRAM FEE
USD 3,000 (payable in 2 equal installments)
Application Fee: (Non-Refundable) USD 50
Note: GST is payable only for students resident in Singapore
A GLOBALLY
CONNECTED
CLASSROOM
Tuition assistance
Global network that includes over 400 CEOs, presidents, vice presidents,
directors, founders, and managing directors
Start-up Corner to help connect, collaborate, raise capital, invest, or identify talent
E-mail: info@emeritus.org
We attempt to respond to queries in 24 hours or less. However, over weekends and holidays, our responses may take up to 72 hours.
Disclaimer: The information provided is accurate at the time of printing and is subject to change.
EMERITUS Institute of Management reserves the right to make changes without prior notice.