BUSINESS PLAN

Title Page
Approval Sheet
Acknowledgment
Table of Contents
List of Tables
List of Figures
List of Appendix
Executive Summary
CHAPTER I INTRODUCTION
Statement of Purpose
Objectives of the Business Plan
General Objective
Specific Objectives
Operations/Production
Marketing
Financial
Risk and Control

CHAPTER II THE BUSINESS AND THE INDUSTRY

The Business
Business Name
Business Logo
Vision and Mission Statement
The Industry
Industry Structure and Performance
Industry Outlook

CHAPTER III PRODUCT/SERVICE CONCEPT

Product Name
Product Logo
Product Description
Uniqueness of the Product

CHAPTER IV PRODUCTION/OPERATIONS PLAN

Technical Description of the Product
Production Process
Tools, Machineries and Equipments
Raw Materials and Suppliers
Time and Motion Study
 Production Capacities
Production/Business Location
Production/Business Layout
Building, Facilities and Utilities
Production Schedule and Labor Requirements
Make or Subcontract Decision

CHAPTER V MARKETING PLAN

Marketing Environment
Market Study
Objectives of the Market Study
Hypothesis
Research Design
Research Methodoloy
Results and Discussion
Marketing Strategies
Product Strategy
Pricing Strategy
Promotion Strategy
Distribution Strategy
5-Year Sales Projections

CHAPTER VI FINANCIAL PLAN

Sources of Financing
Budgets and Schedules
Production Budget
Sales Budget
Direct Labor Budget
Indirect Labor Budget
Factory Overhead Budget
Cost of Goods Sold
Operating Expense Budget
Financial Statements
Pro-forma Income Statement
Pro-format Balance Sheet
Cash Budget Statement
Financial Ratio and Analysis
Payback Period
Break Even Value (Units and Pesos)
Profitability Ratios
Gross Profit Margin
Net Profit Margin
Return on Investment
 Activity Ratios
Asset Turnover
Gross Asset Turnover

CHAPTER VII MANAGEMENT PLAN

Form of Ownership
Profile of the Partners
Organizational Structure
Job Description and Function
General Administrative Programs

CHAPTER VIII RISK AND CONTROL ASSESSMENT

CHAPTER IX CONCLUSIONS AND RECOMMENDATIONS