Prospect Name Canva, Founded -2012, Sydney

Reason for picking  Canva is an online photo editing and

graphics creation tool

 Canva raises US$40M round, valuing the

company at US$1B

 Now available in all operating systems

across 190 countries, Canva shows no
signs of slowing down as they launch in
their 100th language

 Rick Baker, a partner at one of Canva’s

first investors, Blackbird Ventures,
believes the company could go the
distance to become the next Adobe suite
or even Microsoft Office.

 A key plank of this move to profitability

has been the launch of Canva for Work
which now has 400,000 paying
subscribers.

 Perkins lists the launch of 'Canva 2.0' a

rewrite of Canva's product, doubling the
size of Canva's workforce by hiring 220
new employees and launching in China
as the key achievements for the start-up
of 2018.

 IPO Opportunity as profitability grows in

near future

Becoming Customer – To be or not to be?
Person of Interest
As the company is in growth stage and expansion
phase across product basket and geography. It is
evident they are looking towards more customized
solutions for their customers. They are ready to
invest as they are fairly funded and achieved a
unicorn status. It is now that they shall be looking for
prospects with tailor made solutions. Since we are
already having Product line in Geo-China Tech, we
can approach them for the same.
Cameron Adams
Co-founder & Chief Product Officer at Canva
 Reason to reach out The reason will be two-fold since the person is
heading the product team, he will be responsible for
the optimization and expansion for Canva in new
geographies. Based on his online engagements it
shows the person is active over Social Media and is a
decision maker. Also, given his technical background
he can understand our product offerings easily and
can be presented a demo for the same.
Initial Mail for the Business

Subject: Your Design x Our Technology – Let’s make Canva Great!

Hi Cameron,

Greetings from Tracxn!

First off, thanks for the epic product – you’ve taken graphics designing to a whole new level. Your
customers love you – Congratulations to you and your team at Canva.

I’ll be brief – I’m sure you’re busy. We at Tracxn provide technology platform and analysis for Start
ups and Corporate houses globally. More than 500 Corporates and Investors use Tracxn to take smart
decisions.

In the Article https://blog.tracxn.com/2019/02/06/the-soonicorn-club-of-australia-feb2019/ We

referenced your company. Without such a great service our advice to our Customers & Partners would
not be as useful as it is.

My request: I believe you are in an expansion phase and you can consider our SaaS based product for
Canva. We work with several Fortune 500 Companies who are seeing success with this approach and
resulting in Customer delight.

I would love to schedule a call and show you how Tracxn can better your company process and assist
you. Would you have some time to connect this week?

Cheers,

Shakalya

Business Development Manager

Tracxn

https://tracxn.com/

PS: If you aren’t the right person to contact about this, please let me know.