Beruflich Dokumente
Kultur Dokumente
Edison Cruz
Individual Paper No. 1 October 1, 2019
In the US, one example of a unicorn start-up would be Airbnb. Since its
inception in 2008 Airbnb has evolved into a revolutionary and disruptive force in
the travel accommodations marketplace. Airbnb’s success can be highly attributed
to 3 things - its ability to meet the customer’s evolving needs, excellent leadership
and outside-of-the-box entrepreneurial thinking. The first thing that Airbnb did was
to think of their customers first. Airbnb’s driving force was to revolutionize traveling
for those who needed a new alternative. Secondly, leadership was pivotal.
According to Joseph Michelli, Airbnb’s leaders studied human nature, sought
partnerships with thought leaders and change agents, listened to stakeholders,
and defined the “why” of their business. Those leaders also created a sense of
purposeful urgency for the vision and shared the vision effectively using a multitude
of communication and engagement methods. Lastly, Airbnb took an extra mile by
creating their own niche within an already established (but stagnant) industry.
Craigslist was already a prominent site that was already offering users
accommodation options other than hotels – but the founders of Airbnb learned
about what Craigslist lacked (such as high-quality photos) and built Airbnb to fill
these missing needs. They continually sought creative ways to make their brand
stand out from the rest.
In Asia, one of the largest all-in-one transportation service, Grab covers 168
cities across 8 countries in Southeast Asia. Since its establishment in 2012, Grab
has hit US$10 billion valuation in the most recent funding round. In the Philippines,
Grab also launched a personal assistance service, GrabAssistant and offered e-
loading services in its GrabPay platform and Grab Delivery to offer convenient food
delivery at every household’s doorstep. Grab’s founder Anthony Tan is looking to
spend US$700 million to expand its market in Indonesia by 2020.
The case of Silicon Valley is often proclaimed as the ideal model that other
regions and countries can hope to emulate. The Valley has some of the world’s
leading universities (cultural and intellectual capital), a strong venture capital
market (economic capital) as well as some high-profile success stories,
businesses like Google Apple, which decided to stay in the region and have then
attracted others to build an amazing network of individuals and businesses
(strategic as well as network capital). These characteristics have led to the creation
of a cycle of continuous innovation. Indeed, this is a great learning for other regions
and countries in the world in order to execute Silicon Valley-like efforts. Of course,
success will largely depend on how well and how quickly these characteristics can
be adopted and properly adapted to their specific environments in consideration of
other factors such as culture, human capital, policies, markets, infrastructures, etc.
4. Ultimately, the most significant factor in order for Start-Ups in the Philippines
to scale up is to improve the existing entrepreneurial ecosystem. It is not enough
to only look and invest in one sector or stakeholder. All key players and actors
should work together in nurturing and developing a competitive and scalable start-
ups. In order for this to happen here are some recommendations:
Second, the Philippines should take advantage of its strong human capital
and their capabilities which are vital to support entrepreneurship. Improving the
quality of workforce should be a priority and this can be done by allotting a huge
budget on health and education, curriculum reforms to better meet industry
requirements and technical skills development. Currently, the Philippines is
confronted by a low proportion of enrollees and graduates in higher and scientific
education and needs to raise its stock of labor with higher and scientific education
amid rising demand for skilled workers and widening gaps in lifetime earnings
between college and high school graduates. The government must provide
meaningful support to our researchers, scientists and engineers by boosting
investments in technology and research infrastructure. Repatriating Filipinos can
be a source of knowledge transfer to improve the knowledge base and skills of the
workforce. Repatriating citizens holds some of the top talent, and they contribute
to startup and job creation in the local environment. Many governments in
emerging economies are implementing programs and initiatives to re-engage their
respective its repatriated citizens. For example, in 2008 the Chinese government
enacted the Thousand Talents program to incentivize overseas Chinese “global
experts” (scholars and innovators), particularly in STEM, to work in China through
financial, travel, residency, and a range of other benefits. In India, diaspora
members can apply for the Central Government’s Overseas Citizenship of India
(OCI) status, which entails visa-free access to India, residency, participation in
business and certain educational and financial, but not political benefits. In the
Philippines, Senate Bill 1324 or the “Balik Scientist Act” was introduced in early
2017, which sought to offer benefits, incentives and privileges to returning Filipino
experts to share their expertise and knowledge. The Bill aims to spur scientific and
technological advancements in the country, contribute to nation-building, and
nurture inclusive growth. Furthermore, a climate of trust when it comes to Filipino’s
creativity and innovativeness must be established leading to long-term sustainable
investments. The government should also reduce regulatory burdens to innovation
and establish sound policies related to entrepreneurship. This way, returns and
dividends on innovation investments can be maximized and reaped by everyone.
Overall, I believe that the most important aspect that our government should
cultivate and improve on is the country’s education system. Having an innovative,
nationalist, mass-oriented and competitive entrepreneurial mindset can be instilled
during the schooling years. In this way, the country can leverage on the next
generation, the young talents by creating technology incubators which will help us
tap the undiscovered resources of the Philippines for our inclusive growth and
development as a country.
Cruz, J. (2017 October 20). What you should know about the PH startup ecosystem.
Retrieved from https://www.rappler.com/business/185877-what-you-should-know-ph-
startup-ecosystem
Garcia, A., Akhlaque, A., Cirera Xavier, et. Al. (2019 June 28)“PHILIPPINES:
Assessing the Effectiveness of MSME and Entrepreneurship Support”. World Bank
Group. Retrieved from
http://documents.worldbank.org/curated/en/853041563828559514/Philippines-
Assessing-the-Effectiveness-of-MSME-and-Entrepreneurship-Support
Michelle J. (2019 October). The Airbnb Way: 5 Leadership Lessons for Igniting Growth
through Loyalty, Community, and Belonging. Retrieved from
https://learning.oreilly.com/library/view/the-airbnb-way/9781260455458/
PwC. (2017). Off to a great start The Philippine startup ecosystem. Retrieved from
https://www.pwc.com/ph/en/ceo-survey/2017/pwc-qbo-2017-philippine-startup-
survey.pdf