Waff Pie Company

Business Plan

In Partial Fulfilment of the requirements in Entrepreneurship

Presented to:

Mrs. Jerose Marie E. Lupiba

Presented by:

Agot, Jhon Mark

Bahayanan, Alaissa Faith

Lago, Lysley Marie

Salintao Rhea Jane

Salise, Marvin

Date Submitted

September 24, 2019

Executive Summary

Waff Pie Company, this business all the competitors’ thinks it is a very risky

company business even though all businesses are risky but this is “the most undertaking

company accordingly to them”. That is the insight of others, to our company which isWaff

Pie Company. This business is based on the customer’s desire; according to the researcher

Roberto A. Ferdman (2015) “most people in United States consume an average of 126.4

grams of sugar per day”. In that affirmation of findings, if most of the people in United

States consumed 126.4 grams of sugar per day and if it will be multiplied by their population,

which will be result a large number of sugar that are consumed by people in United State per

day. In that research we can say that are business is based on the costumer’s desire. In

connection of this, the people will love this product the most because we will have a twist in

the waffle and make it into Waff Pie which there is a mango inside the waffle which people

love mostly because of its significant to our body and sweetness that catches the consumers

taste. Waff Pie serve the high class product which is the Waff Pie is made up of sugar, flour,

egg, margarine, calumet, and specially mango that made our product the most.

Waff Pie product can be avail to the lowest price or affordable price which only cost

5.00php and that’s the reason why the other competitors think we are risky because of our

very affordable price. The firm was established at the section Diosdado Macapagal, Bukidnon

National High School, Malaybalay City Fortich St. Brgy. 3. Waff Pie Company target

customers are the students since the firm is located in our school, most of them loves sweets

and also concerned to their health, which exactly the fittest food to eat because this product

has a big significant to our body. As a young entrepreneur who’s starting and engaging in the

world of business, there is no excuse to us that we couldn’t encounter circumstances and

challenges. One of those challenges is the competition. The competitive advantage of Waff

Pie Company is the creativity of packaging and the effort of how we sale it to our valued
customers. The quality, service and affordable price of our product make the best asset of the

business and towards to those characteristics it serves as a bulletproof to our business against

the competitors. We have our own personality but only Waff Pie Company can have a pure

heart to sale and serve our valued customers, to this product the only thing that cannot be

copied to us by our competitors. To have a personality like that and that’s the biggest

advantage to us to be on top.

We have different personnel’s to manage the company starting with: Lysley Marie

Lago, she is the CEO of the company; he is an expert of managing the whole business

towards success. Alissa Faith Bahayanan, she serves the promotional directors. Marvin

Salise, the kitchen supervisor. Jhon Mark Agot is the distributor in-charge. Rhea Jane

Salintao, the chef. Although we have our designated area as a young entrepreneur that is

engaging to business we need to help each other towards to the company’s success.
 Chapter II

Background

Business Concept and the Description of the Business

Business define us an activity of making one's living or making money by producing

or buying and selling products, such as goods and services. There are a lot of thing that you

can benefit from making business. Business can help us to perform a number of tasks for

those people whose intention is gain profit.

The main purpose of this business is to captivate people who satisfy their needs

through our product. Gaining profit and by returning to the valued customers the enough

service as a return. Here in our country many people are health conscious but the same way

they love to eat sweet foods. By making this product we are giving more choices to the

people who are health conscious but love to eat sweet foods. This business product aims to

satisfy the taste of people and to those people who are very sensitive to their health, through

this product we are not only focuses on deliciousness but also we distinct the benefits of are

body. Convenience store is the best place where most of the people loves to go and buys

product, but most of them can’t afford other foods. By making the business which is Waff Pie

Company, we are making exact choice to the people who are saving and health conscious that

who loves to eat sweet foods.

To be able to have successful business, the stakeholders must have collaboration and

well communicated so that the business foundation well become stronger and to be ready to

step-up in other level. In terms of business the stakeholders must have innovative thinking

skills and creative application efficiency. The stakeholders must be a team that can stand with

their promises.
 Being a student having a business is a very big opportunity, it is a stepping stone to a

better tomorrow. And it is a practice in preparing a sustainable life in the future. As a young

entrepreneur we have that ability to engage in business to provide good service and we are

not limit by ourselves by the capability to compete with other but we are proving and

showing to the others that we can do more and we can make better business that must

convenience and affordable. Before our business was built up we brainstorm and convey a

meeting so that the stakeholders will know how it will be working. The business firm is

named through our product ingredients and specific name, the waffle and mango. By

combining the two variables it will result as the name of our company which is the “Waff Pie

Company”. The needed found, the stakeholders gathered money from the savings and their

allowances to undergo the capital needed.

Waff Pie Company is located at Section G-12 Macapagal, Bukidnon National High

School Malaybalay City, Fortich St. Brgy 3. It is very attainable to the costumers since the

firm is established inside the School of Bukidnon National High School. BNHS has

approximately 160 classrooms which serve as the target customers. As side from the firm

students nowadays or even people from outside of the school are searching for foods that are

healthy in the same way it is irresistible.

 Chapter III

Vision and Mission of the Business

Vision

Waff Pie Company set one’s sights on the customer satisfaction and healthiness of the

product. It aims to have a product that creative and innovative so in that the customers will

catch up the taste that they wants.

Mission

To promote a product that is healthy and has a significant to the consumers. To supply

merchandise that is very affordable to be able to gain profit and would be able to give a faster

service to every customer. Provides as an initiator of high quality and healthy products in our

society.

Objectives

We, the members of Waff Pie Company aims to:

1. To satisfy the craving of the customers for something healthy and sweet.
2. To provide a healthy product with the quality that the customer satisfied their needs.
3. To have a product that every customer will enjoy at a very affordable price.

Address of the Business

Our business is can be found along the streets of the City of Malaybalay, Fortich
Street and mainly within the vicinity of Bukidnon National High School. This location or
area was chosen because it is the address where we can find a lot of students which is our
target market.
 AREA

AREA
Bukidnon National High
School Fit Factory

BNHS
MAINGATE

Contacts

The customer can approach each stated name below that has a number beside they can
call any of the name and ask about the info of our product.

Lago, Lysley Marie - 09756534561

Bahayanan, Alaissa Faith - 09352829507

Salise, Marvin - 09261148535

Salintao, Rhea Jane - 09361422536

Agot, Jhon Mark - 09557460335

Tagline
“Your Waff Pie kind of Love.”
 Chapter IV

Management and Personnel

Organizational Structure

Organizational Structure

Lago, Lysley Marie Bahayanan, Alaissa Faith

CEO Promotional Director

Salise, Marvin Agot, Jhon Mark

Kitchen Supervisor Distributor in-charge

Salintao, Rhea Jane

The Chef
Schedule of Task and Responsibilities

Position Main Task Name Schedule

CEO Leads the group when it Lago, Lysley Marie M-W-F-S
comes to business-related
actions and decision
making
Promotional introduce promotional Bahayanan, Alaissa M-T-W-TH-F-S
Director Faith
strategies to increase
sales and profits
Kitchen Leads the Kitchen Salise, Marvin M-T-W-TH-F-S
Supervisor

Distributor Tasks to promote and sell Agot, Jhon Mark M-T-W-TH-F-S

in-charge
the products

The Chef Responsible to the daily Rhea Jane Salintao M-T-W-TH-F-S

product physical
evidence

List of Furniture’s and Fixtures

Furniture’s/Fixtures Quantity (pcs) Cost

Bowl 10 Php 500.00
Tupperware 10 Php 400.00
Plate 10 Php 150.00
Table Spoon 10 Php100.00
Waffle Maker 1 Php 15,000.00
Stove 1 Php 1,000.00
Oven 5 7,000.00
LPG 1 Php 1,200.00
Refrigerator 2 15,000.00
Total: 40,350.00
Administration Budget

Items Fixed Assets Monthly Expenses

Rent Php 5,000.00
Electricity Php 2,000.00
Water Php 1,500.00
Business License and Php 2,500.00
Registration
Total: Php 2,500.00 Php8,500.00

Pricing

Products Price
Waff Pie Php 5.00 php/piece

Target Market
We have specifically targeted students and teachers, employers/employees, kids and
adults with an appreciation for healthy sweet Waff Pie. Waff Pie will also be served as an
order per pack. Our customers will also appreciate the quality and service delivered by the
WAff Pie for them.

Competitors
As Waff Pie company enters the business industry, there is no doubt that we really are
competing with a variety of business, like fast foods and restaurant.

Promotional Strategy
Customers will be reached through social media. We could also reach them
through online advertising and person to person interaction. The business will be located in
between Bukidnon National High School and fit factory, within Fortich Street, Malaybalay
City. With this location they could meet us personally in our preparation area. Friendly
approaches will also be used.

SWOT Analysis

STRENGTH WEAKNESSES

 High quality  Limited location

products and  No loyal
services customers
 Location – busy  Newly hired staffs
highway, full of to train
students, city area
 Availability-
affordable price.

OPPORTUNITIES THREATS

 New technology  Larger

 New market and competitors such
services as emerging fast
 Trend food and
 Packaging: new restaurants.
generation  Company makes a
customers and product with
consumers common product
appreciates that will not able
engaging to notice for
packaging and everyone.
labeling
 Chapter V
Operational Analysis

Operational Objectives
 To ensure the product will efficient to the customers.
 To give satisfaction and healthy food to the valued customers
 To provide exact operation strategy in selling our product
 Direct Cost Fixed Assets Daily Expenses Monthly
Expenses
Mango Php 500.00 Php 12,500.00
Flour Php 1,500.00 Php 600.00
Egg Php 500.00 Php 12,500.00
Sugar Php 15.00 Php 360.00
Calumet Php 63.00 Php 1,512.00
Margarine Php 37.00 Php 888.00
Kitchen wares Php 185.00
Total: Php 185.00 Php 2,400.00 Php 29,950.00
Indirect Cost
Electricity Php 2000.00
Water Php 1,500.00
Rent Php 5,000.00
Business License and Registration Php 2,500.00
Total: Php 2,500.00 Php 1,375.00
Depreciation
Refrigerator Php 15,000 Php 53.06
Stove Php 1,000.00 Php 14.17
LPG Php 1,200.00
Oven 8,000.00
Total: Php 18,685 Php 860. 29
OVERALL TOTAL: Php 19,885 Php 2,400.00 Php 27,217
SPACE LAYOUT

AREA
FOR
STAFF KITCHEN

PREPARATION AREA

CASHIER

WAITING
DOOR AREA
 CHAPTER VI
Financial Analysis

Sales/Revenue Plan

START UP CAPITAL:

LAGO – Php 8,070.00

BAHAYANAN – Php 8,070.00

SALISE– Php 8,070.00

SALINTAO- Php 8,070.00

AGOT – Php 8,070.00

DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 DAY 6 DAY 7

PRO- PRICE No. PhP No. PhP No. PhP No. Php No. PhP No. PhP No. Php
of of of of of of of
DUCT Pro- Pro- Pro- Pro- Pro- Prod Pro-
duct duct ducts ducts ducts ucts duct
s s
Sold Sol
Sold Sold Sold Sold s
d Sold

Waff Php
Pie 3000 3000
5.00 3000 12,0 12,0 3000 12,00 4000 2000 3500 17,5 12,0 0 0
00 00 0 0 00 00

Total
Sales 24,00 24,00 24,00 40,00 35,00 24,00
0 0 0 0
0
per 0 0
Day
(PhP)

Estimated Sales per Week: Php 85,500.00

Estimated Sales per Month: Php 171,000.00
 CHAPTER VII.
APPENDICES

A. MEMBERS

Lago, Lysley Marie

CEO

Bahayanan, Alaissa Faith Salise, Marvin

PROMOTIONAL KITCHEN
DIRECTOR SUPERVISOR
Agot, Jhon Mark Salintao, Rhea Jane

DISTRIBUTOR CHEF
IN-CHARGE
 CONCLUSION

The number of individuals contemplating owning their own business has been

increasing dramatically over the years which supports the need for our business training

information. In the past, entrepreneurship was not an option for most people. But as

governments and educators strengthen its endorsement, we have seen entrepreneurship

considered a viable career alternative for all. Whatever the reason for choosing

entrepreneurship as a career, it is important to acquire proper training, direction, and planning

skills. Otherwise, many will find themselves in a uncomfortable situation that, in most cases,

result in bankruptcy.

ACKNOWLEDGEMENT

In fulfilment and success of this business partnership, the people who are involved
would like to give their greatest gratitude to the following people who give support for their
success of their business partnership

Above all, the Almighty God who is the source of wisdom, guidance and protection
that made all things possible to complete the things for our business partnership and to those
people who have given their knowledge, support and guidance to make this business
partnership successful.

To Mrs. Jerose Marie Lupiba , Entrepreneur teacher who guided the students in
every step for our business partnership.

To all of the parents of the students who are in the business partnership ma’am/sir, for

giving their all-out support financially, morally and spiritually to the students.