S.

Anil

D -64, Windsor Park Apartments

Vaibhav Khand, Indirapuram
Ghaziabad - 201012

Mobile: 9810071188
Email:sanil03@gmail.com

Objective To strike the right balance between good learning for self growth and
good mentoring, for the growth of my team

Experience December 2007 till date – Sahara India Media Ltd.

Regional Head – North, Sales & Marketing

 Presently Responsible for Sales & Marketing of Samay, Sahara

Samay – UP/MP/Bihar/NCR & Mumbai News channels. A total
of 6 news channels at present.
 Formulizing Strategies for greater market penetrations and
increasing business.

September 2005 to November 2007– ETC Networks Ltd

(Zee Networks Ltd.)

General Manager – Ad Sales (North)

Responsible for Ad sales in the North Region for ETC Music & Zee
Music.

 Responsible for managing advertisement sales and collections

for the entire region.
 Greater impetus on formulizing strategies to increase business
by greater market penetration.
 Working with a team of 5 members and strategizing with clients
for innovative deals and customized events.
 Increased the volume of business from the existing clientele and
got in new accounts too.
 Managed Ad-Sales for Zee Muzic since January 2007.
ACHIEVEMENTS:

 Initiated the World Music Day concept for Nokia with ETC
Music.
 Increased overall revenue by more than 50% in the current
fiscal.
 Ensured all major advertisers from North have also started
advertising on Zee Muzic.

August 2002- August 2005 - Southern Spice Music Channel

Southern Spice Music popularly known as S S Music is the

No.1 Music Channel in South India.

Delhi – Jan 2004 – August 2005

Regional Manager – North
 Was asked by management to take over the Delhi Branch from Jan
2004.
 Responsible for managing Advertisement Sales for the entire region.
 Increased sales by 600 % in two months of entering the Delhi market
 Formulation of strategies for greater market penetration.
 Brought in accounts as big as Pepsi, Hero Honda, Nokia, Motorola,
Nestle, Maruti etc. onto the channel
 Increased the volume of business from the existing client base & also
got in new accounts.
 Set up a new office with complete infrastructure facilities.
 Received company’s highest sales appreciation for four Quarters in a
row.
August 2002 – DEC 2003
Sales Manager – Bangalore
 Responsible for managing advertisement sales in two regions of South,
ie, Karnataka & Andhra Pradesh.
 Formulation of strategies to penetrate the entire south market.
 Increased sales by more than 200%.
 Managed all the events in Bangalore & Hyderabad for the channel.

September 2000–July 2002 - Cyber Media India Ltd.

Cyber Media Group publishes leading Information

Technology magazines like Dataquest, PC Quest, Living
Digital etc.
 Asst. Manager - Sales
 Increased market shares of DQ, LD by around 60%.
 Tripled division revenues for each Magazine.
 Expanded sales to include Lifestyle accounts like FMCG, Apparels, etc.
 Organised customised events, roadshows for some of our clients like
IBM, Wipro etc.
 Suggested clients to work out of the box and try out innovative options
like Multimedia CD sponsorship and Online Properties.

April 1999 – September 2000 – Cable Video (India)Ltd

Sr Sales Executive

 Increased the base of advertisers in CVO phenomenally.

 Handled the local centric channel In-Bangalore very successfully.
 Partnering with entertainment events in Bangalore through live
sponsorship in In Cable.

February 1995-March 1999 – Indian Express Newspapers

(Bombay) Ltd.
Executive – Sales & promotion
 Market Development of The Financial Express in Bangalore.
 Appointing Distributors, dealers for our newspapers circulated in the city.
 Planning & strategizing Brand promotional activities.
 Customised supplements & features in FE to increase sales.

June 1993 – Jan 1995 – The printers (Mysore) Ltd.

Trainee & Jr. Executive
 Classified sections sales.
 Customised supplements & features in Deccan Herald.

Education 1987–1992 Vijaya College, Bangalore University.

 B.Com

Interests Gaming, Computers, movies

Date of Birth 3rd April 1972