Situation Analysis

An analysis of the current home food delivery landscape needs to be assessed in

order to come up with a strategy that can make a difference towards the
business.

Who are the customers?

18-60 years old; male & female; middle-upper class; tech-savvy;
students, employed individuals, senior citizens, retired folks.

What channels is Motorsiklo currently using?

Direct marketing efforts through Email, and the app. Motorsiklo also
advertise on many social media channels such as Facebook, Youtube
and Google network just to name a couple.

What is Motorsiklo’s differentiations?

No minimum order spend, Acquisition of UberEats, advanced
scheduling, Partner insurance, Anytime cash out for partners.

Who are the competitors? What is the competitive

landscape?
Deliveroo, Foodpanda, and Honestbee. Most of the competitors are
offering more or less similar features such as centralized kitchen, free
delivery, subscription services, heavy investments in
marketing/branding, cash on delivery, highnumber of credit card, tie
ups, just to name a few.
SWOT Analysis

Poster’s 5 Forces
Objectives

These will vary depending on the customer lifecycle. As a leading food-

delivery app with sizeable competition, here are a few objectives
Motorsiklo should work towards.

OBJECTIVES 1: OBJECTIVES 2:
-Brand awareness: Despite Motorsiklo’s -Improve relationship with stakeholders
strong presence, branding is an ongoing and mechants-partners: Both groups
effort. Driving top-of-mind recall when need to feel valued and given flexibility
a consumer is hungry is essential. in running the delivery business. Strong
incentives can improve relationship and
ultimately, customer experience.
OBJECTIVES 3: OBJECTIVES 4:
-Expansion to new markets: Motorsiklo -Improve customer retention/customer
should expand to new cities in relationship. Constant engagement,
countries it already operates in. rewards and promotions are needed to
Motorsiklo can also consider new retain customers, drive repeat orders
markets such as Cambodia and and increase their lifetime value.
Myanmar to drive market share
increase.

Goals and KPIs to meet Objectives:

-Increase in Nth Day retention (In this case, a user is considered
retained if the user places a successful order)

-Increase in the average order frequency.

-Increase in the average order value.

-Increase in number of orders.