Starcraft

Gami ng
L eag u e

Proposal for:
Co llegiate Star leag u e
Tab le of Co n ten ts
Contact Information ................................................................................................. 2

Foreward .................................................................................................................... 3

Background of Acquisition ....................................................................................... 4

About the Starcraft Gaming League ........................................................................ 5

Organization Background ........................................................................................ 6

Terms of Acquisition ..................................................................................................8

Benefits of Acquisition .............................................................................................. 10

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 Co n tact In for matio n
Cody Cobe Raymond Chetti
Owner / Head Administrator Director of Marketing
SGLGnR@live.com raychetti@gmail.com
+1 (614) 257-8498 +1 (631) 943-6208

Address Website
Starcraft Gaming League www.SGLeague.forumotion.com
1950 Beverly Road
Columbus, OH, 43221 www.SGLeague.co.nr

Social Media
Search for: “Starcraft
Gaming League (SGL)” Search for: “SCGamingLeague”

Fig 1. Starcraft Gaming League Season 1 Banner

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For ewor d
The Starcraft Gaming League - Season 1
was an astounding success. By hosting
matches between the best teams in North
America, we made it known that the SGL is
the very best Starcraft II team league. We
achieved these goals by working as an ad-
ministrative team to ensure stability for
every clan war and dispute we ever had.
Because of our hard work and high level of
professionalism, our first season was able
to attract three invaluable sponsors whom
provided our first season with over $800.
The e-Sports teams in the SGL are what shapes
us into the profound league we are today. With
highly skilled American based e-Sports teams
such as FnaticMSI, ROOT Gaming, and Evil Ge-
niuses, we gained the support of the commu-
nity for our first season’s adventure. By partner-
ing up with iCCup.TV and Gosu.TV we reached
out even further to the community to publicize
SGL matches for all Starcraft II and e-Sports
fans to watch their favorite players and teams.
By joining the Starcraft Gaming League,
the Collegiate Starleague can share all of
our marvelous opportunities and excite-
ments. Our two extraordinary organiza-
tions uniting would take the Starcraft II
and e-Sports community by storm and
make us one of the most prestigious
leagues around.
Please review our proposal and consider
embarking on this journey with us. We
would enjoy an opportunity to discuss our
proposal with your organization since the
proposal set forth would bring Starcraft II
and e-Sports closer to mainstream culture.
Sincerely,
Cody Cobe
Starcraft Gaming League
Owner & Head Admin
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 Acq uisi tio n Backg ro u n d
The Starcraft Gaming League (SGL) and the
Collegiate Starleague (CSL) both share a
common vision of bringing e-Sports, spe-
cifically Starcraft II, to mainstream culture
in North America. We at the SGL admire the
work done by the CSL staff and are writing
to request that the CSL join our staff at the
SGL to create a unified North American
Starcraft II League under the SGL brand to
bring e-Sports and Starcraft II, to North
American mainstream culture.
Please keep in mind, the purpose of this
document is to initiate a conversation and
Fig 2. Pro-gaming has become a part of mainstream culture in S.Korea as crowds
gather to watch a live Starcraft tournament
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nothing is final. While there might be ques-
tions about resolving a number of potential
issues, we hope to spark big ideas and dis-
cuss how we can both achieve our shared
vision, together as one organization.
This document aims to discuss the following:
1) A brief background about the SGL
2) The terms of the acquisition
3) The benefits of the acquisition to both
the SGL and the CSL
Fig 3. S.Korea’s Global Starcraft League (GSL) attracts corporate sponsors like TG
Sambo and Intel
Abo u t th e SGL
The Starcraft Gaming League (SGL) was Leadership & Staff
founded in August of 2010 whose mission Cody Cobe
is to become the premier competitive Owner/Head Admin

arena for professional Starcraft II teams. We

Alpesh Patel
aspire to achieve our goal by fostering a Asst. Head Admin
friendly and competitive environment that
brings together elite Starcraft II teams for Raymond Chetti
cash prizes, amazing products, and the title Director of Marketing

of “SGL Season Champions.”

Chris Andrew
Brand Manager

Dylan Kristopovich
Head Graphics Admin
Fig 4. Starcraft Gaming League brand and logo

SGL Quick Facts Matt Skiffington

Head Match Admin
- 367 registered users on the SGL web-
site; about 15-20 new members per Dany Pelletier
Technology / Website
week (as of 11/18/10) Admin

- 11 Dedicated administrators
Thomas Elkins
Match Admin
- 3 sponsors and 3 partnerships for
SGL Season 1

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 Organization Backg rou n d
In addition to being one of the first profes-
sional Starcraft II team leagues, our first
season of competitive play proves that our
league is unique and stands out from the rest.
Teams
Season I brought together eight diverse teams
from the U.S., Canada, and Brazil. Our Season II
hopes to bring from all parts of the world.
Sponsors
With special thanks to Bigfoot Networks,
ZOWIE GEAR, and ItsGosu.com, we were able
to present cash prizes and gaming gear
valued up to $1,000 for our top three teams.
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Partnerships
Our contracts with iCCup.TV and Gosu.TV
enabled our league matches to be streamed
and commentated, free of charge to anyone
who has access to a computer and the Inter-
net. In addition, GameReplays.org created a
section on their website for SGL replays.
Replay Host Partner Media Partners
GameReplays.org Gosu.TV:
• Over 2,500 SGL Season 1 • 6,000 - 21,000 unique
Replays downloaded. iCCup.TV: viewers during SGL Stream.
• 15,000 - 20,000
unique viewers
during SGL Stream.
• 1,000 - 5,000
average viewers
during SGL Stream.
Pre-Playoff Solo Invitational Tournament
Our first annual pre-playoff tournament
drew over 50 players and 3,500-4,000 fans
watching in iCCup & Gosu.TV’s live stream.
With special thanks to Bigfoot Networks,
the winner received $150 in prize money
and a Bigfoot Networks Killer™ 2100
Gaming Network Card (valued at $85 USD)!
Org. Backg rou n d cont'd
Replay of the Week
We select one of the best matches during
every playweek and feature it on our front
page with a description and short promo
video. During Season I, ZOWIE GEAR gained
exclusive branding rights on banners and
material related to our Replay of the Week.
Past Replays of
the Week
included:
Weekly Player Interview
The SGL interviewed one prominent Star-
craft II player once a week during the
season and featured the interview on our
front page. Like the Replay of the Week,
ZOWIE GEAR also gained branding rights
for our Weekly Player Interviews.

• ROOT.Drewbie
vs CNB.Lamp (155
downloads)

• eG.Strifecro vs
FnaticMSI.TT1 (55
downloads)

• eG.Axslav vs
ROOT.Suggy (83
downloads) Fig 6 & 7. Previous Weekly Player Interview candi-
dates and their respective banners designed by our
Head Graphics Admin
Fig 8. 1st Weekly Player Interview designed by Cody Cobe
Fig 5. Screenshot from SGL website of a
previous Replay of the Week 7
 Ter m s of Acq uisi tio n
The terms mentioned below hopes to
serve as a stepping stone for future discus-
sion on the exact logistics. Nothing is final
and everything is open for discussion.
Branding
The Starcraft Gaming League will be the
official brand, while the current Starcraft
Gaming League will become known as “Star-
craft Gaming League - Pro Division” and the
Collegiate Starleague will be known as “Star-
craft Gaming League - Collegiate Division.”
Pro Division Collegiate Division
(Current SGL Staff) (Current CSL Staff)
Fig 9. The division of leadership and staff under one brand, the
“Starcraft Gaming League”
If the current Starcraft Gaming League logo
is insufficient, a design team from both, the
Collegiate Starleague and the Starcraft
Gaming League will be created to incorpo-
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rate ideas from both parties for a new
graphic identity.
Fig 10. Examples of how the Electronic Sports League
(ESL) uses their brand to create different graphic
identities for their divisions (also known as “series”)
Leadership Integration
Ms. Mona Zhang will continue to lead the
Starcraft Gaming League - Collegiate Division
while Mr. Cody Cobe will continue to lead
the Starcraft Gaming League - Pro League.
Key Leadership positions (other than
“Match Admin” or “Admin”) held by SGL
and CSL staff members can be discussed at
a later date. This discussion would be nec-
essary to learn how to integrate all mem-
bers onto one, united staff.
Website
The Starcraft Gaming League admires the
Ter ms cont'd
Collegiate Starleague’s website because of
its applications that allow it to run effi-
ciently and autonomously. Because of the
CSL’s efficient website, the SGL would not
ask the CSL to abandon their existing web-
site and move to an SGL website.
The CSL would re-direct their current link
“http://www.cstarleague.com/” to a “Starcraft
Gaming League” portal (main) page. The
newly created portal page would contain:
sponsor logos, links to both the SGL-
Collegiate League (CSL’s current website), the
SGL-Pro League, About SGL, Staff, and Forums.
Fig 11. An example would be ESL Europe’s portal page (http://www.esl.eu/).
The main purpose of having a portal page
is to track website traffic generated by both
league’s fan bases and to promote poten-
tial sponsors. The more website traffic to
one area there is, the better statistics there
are to report to interested sponsors.
Forums
Since the writing of this document, the CSL does
not have a community forums. The CSL and SGL
would use one, united forum that would acco-
modate both the Pro Division and Collegiate
Division. The purpose of this would be to draw
more users to one forum community.
Website Appearance
In order to expand the SGL brand to the
current CSL, the CSL must alter the appear-
ance of their website to reflect the SGL
banner and color theme.
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 Ben efi ts of Acq uisi tio n
The benefits of creating a unified Starcraft
II league are many and include: an
increased market share in the Starcraft II
e-Sports league scene, expanded recogni-
tion and website viewership, and the addi-
tion of a dedicated admin staff. These ben-
efits synergetically translate into improved
chances at gaining corporate sponsorships
and bringing e-Sports and Starcraft II
closer to mainstream culture.
Increased Market Share & Higher
League Competitiveness
The CSL provides a real-world, competitive
Starcraft II league experience for North Ameri-
can college students from over 130 universi-
ties by featuring live audiences, commenta-
tors, and optional Internet streams. The pro-
posal set forth by the SGL would expand
upon CSL’s current target audience and
include the SGL’s target audience of profes-
sional e-Sports teams. Many of the SGL’s
teams are sponsored by outside organizations
such as Intel, Steelseries, and MSI Notebook.
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Amongst other Starcraft II leagues, our
united league would be the only one to
boast more than one type of division. The
uniqueness of our plan to create a multiple
division Starcraft II league would increase
our chances at gaining sponsors versus
other, single division leagues.
Other “Team Based” SCII Leagues
Other North American Starcraft II leagues are copies of the SGL and host
identical league formats identical to the SGL’s - NGL style with 4 solo matches.
Starcraft Clan League (SCL) - http://www.scleague.net/
• 126 Registered users on website
• SCL Staff: 8 members
• Facebook & Twitter: 16 fans on Facebook | 19 followers on Twitter
• Sponsors: Site4Clan, HostVentrillo, SC2Casts.com, Peregrine
Lag League (LagL) - http://www.lag-league.com/
• 148 Registered users on website
• LaGL Staff: 3 members
• Facebook & Twitter: N/A
• Sponsors: Site4Clan, MainVoice Communications, Gnarle
Fig 12. Brief overview of the SGL’s competitors for Starcraft II team based
leagues
Ben efi ts co n t'd

+
Expanded Recognition & Increased Web-
site Viewership
Our acquisition would combine the SGL fan Target Sector: Target Sector:
base and the CSL fan base to create a larger, Professional College students
e-Sports Teams
unified fanbase that appeals to a larger
target audience. Having a larger fan base
means higher website viewership which Larger Target
translates into better promotional statistics Audience
for future league sponsors.

Expansion of Dedicated & Self-

Motivated Admin Staff
Website Chances at
One of the SGL’s main assets and core com-
Statistics & e-Sports
petencies is our administrative staff. Our
Viewership sponsorship
staff is highly organized and self-motivated
as can be seen by our Season I and Season Fig 13. Both target audiences would be brought together on one website
II Sponsorship Packets. A merge would be and forums for increased website activity and chances at sponsorships

synergistically favorable, as both staffs can

work together to accomplish more in terms
of expansions and sponsorships.
Closing
Thank you for taking the time to review our
proposal! Please see our contacts page and
contact us if you might have any questions.
We look forward to hearing from the Colle-
giate Starleague soon.
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