SPOT LIGHT TRAIL BLAZER

Presented for highest Presented for exhibiting

achievement on input stellar performance HONOR CLUB
metrics, measured wave across waves
wise
Exhibit stellar consistent
performance (R/NR) and
an extra miler
FRONT RUNNER CHAMPION
CHAMPION

Presented for highest

Presented for consistent
achievement on
over achievement in
output metrics,
revenue across waves
measured wave wise
 ADVERTISING SP FRONT RUNNER
PRODUCT METRIC WEIGHTAGE DESCRIPTION
WAVE 1
ASIN Coverage 20% Identified ASIN coverage increase
SP Budget 30% Identified Spending Campaign Budget Increase
Budget 30% Identified Spending Campaign Budget Increase
Campaigns 35% Number of spending campaigns > = INR500 / day growth over Week 34
SB
Budget 35% Identified Campaign Budget Increase over Week 34

SB Team Active Seller 35% No of Reactivations / launches during the period till Wave 1 exit from 1st of Sept 2019

WAVE 2
Revenue 25% Lost Revenue reduction because of OOB Minutes in identified campaigns over Wave 1
SP
Revenue 25% Ad Revenue /Seller/ Day growth over Wave 1
Campaigns 35% Number of spending campaigns > = INR500 / day growth over wave 1
SB
Active Seller 35% Highest Active % of sellers (Active sellers / Eligible Sellers) on last day of Wave 2
Revenue 25% % age Revenue Spike from Managed accounts vs Week 34
SB Team
Active Seller 35% No of Reactivations / launches during the period till Wave 1 exit from 1st of Sept 2019
WAVE 3
Revenue 25% Ad Revenue /Seller /Day growth over Wave 1
SP Revenue 25% Ad Spend to GMS growth during All waves combined over week 34
Revenue 25% % age total Ads revenue growth (SB + SP) / Seller / Day in all 3 waves combined
Revenue 25% SB Ad Revenue/ Seller /Day for all 3 waves combined growth over Week 34
SB
Active Seller 35% Active seller %age (Active sellers / Eligible sellers) as on 28th Oct
SB Team Active Seller 35% No of Reactivations / launches combined in September & October
Rewards upto INR 25000 - 18 winners * INR 1000 + (Trail Blazer / Champion: INR 2000 + Honor club: INR 5000)
CBDM & SAM

ROLE METRIC WEIGHTAGE DESCRIPTION

Cluster Refill rate % 40% GV weighted %FR at SCR

SP Ad spend % 20% Ad spend over GMS in %

SAMs PC% 40% % PC weighted across all managed sellers

GMS % 100% Achievement vs Goal & YOY % growth ( weighted )

PC% 50% GL PC%

Inventory deficit improvement vs Aug ART and YOY 3
Inventory % 50% waves. The inventory deficit will be captured at the start
of every wave.
CBDMs
Deal GMS % 30% deal GMS as a % of 3P GMS VS Prime Day (PD)

GMS % 70% Achievement vs Goal & YOY % growth ( weighted )

Rewards upto INR 55000 : 48 winners * INR 1000 + (Trail Blazer / Champion: INR 2000 + Honor club: INR 5000)
ABA

ROLE METRIC WEIGHTAGE DESCRIPTION

AM having maximum inventory

Inventory Coverage 30%
coverage based on the targets

AM having the maximum Prime

Prime GV% 30%
GV %
AMs
AM having max %age of top 80%
SP Coverage 40% GV contributing ASINs active on
SP

AM having the highest GMS

GMS 100%
growth against the goals.

Rewards upto INR 13000 : 6 winners * INR 1000 + (Trail Blazer / Champion: INR 2000 + Honor club: INR 5000)
DS
PRODUCT METRIC WEIGHTAGE DESCRIPTION

FBA GV 40% Teams: HVS, SF, SCR and FBA

Inputs
Seller Success (Outputs)
GMS spike in between waves
Seller Success (Outputs) - IRM and
LSA
Seller Success (Outputs) - BDM and
PEM
Seller Success (Outputs) - Region
Rewards upto INR 30000 : 23 winners * INR 1000 + (Trail Blazer / Champion: INR 2000 + Honor club: INR 5000)
3 National winners and 4 Regional
SP 40% winners
Pricing 10%
Deals 10%
Teams: HVS, SF, SCR and FBA
Number of sellers meeting the 1 National winner for wave 1, 2 and
Diwali wave GMS goals 50% full Diwali
Overall Diwali GMS output goal for 4 regional winners for full Diwali
the individual 50%
Teams: HVS, SF, SCR and FBA
1 National winner for 2 gaps between
The highest spike vs BAU (Sep 1 to
Wave 1 & 2 and between Wave 2 & 3
25th Sep) in the periods between 100%
Number of sellers meeting the Teams: IRM and LSA
Diwali wave GMS goals 50%
Overall Diwali GMS output goal for 1 National winner for wave 1, 2 and 2
the individual 50% National winners for full Diwali
List of sellers: Sellers assigned to
Number of sellers meeting the individuals for Diwali + Sellers
Diwali wave GMS goals 50% assigned to their teams for Diwali
Overall Diwali GMS output goal for 1 National winner for wave 1, 2 and
the individual 50% full Diwali
Number of sellers meeting the
Diwali wave GMS goals 50%
1 National winner for full Diwali
Overall Diwali GMS output goal for
the individual 50%
B2B, LOCAL

TEAM METRIC WEIGHTAGE

BPQD GV% 20%

FBA GV% 20%

B2B New Selection Addition 20%

SP 20%

GMS Spike 20%

New Prime Selection Addition 50%

MFN Local

GMS Spike 50%

Rewards upto INR 13000 : 6 winners * INR 1000 + (Trail Blazer / Champion: INR 2000 + Honor club: INR 5000)
NLS

ROLE METRIC WEIGHTAGE DECRIPTION

GV of FBA ASINs/Total GV of the Seller
FBA GV% 35%
(all ASINs)

ACOS 25% Ad spend over GMS in %

SA
% ASINs with T1W >=100 GVs on
Pricing – ASIN Coverage 25%
MARS/BPR

% GMS growth 10% Growth over-august GMS run-rate

Rewards upto INR 13000 : 6 winners * INR 1000 + (Trail Blazer / Champion: INR 2000 + Honor club: INR 5000)
IDQ

ROLE METRIC WEIGHTAGE DESCRIPTION

Moderating seller created content

TAT 30% within 7-10 business days
A plus Number of Aplus content reviewed
EBC Moderation 35% which is submitted by the seller

Creating Aplus content on a pro-active

Content creation 35% basis for priority ASINs

TT handled 40% Number of TT handled in each wave

External Ticketing*

TAT 60% TT handling time based on the severity

Number of TT handled as part of the

TT handled 20% war room support

War room support TAT 30% TT handling time based on the severity
Number of node audited for PTD for
Node audit 20% the coupon
Count of Coupons audited in the DW
Coupon audited 30% feed

Rewards upto INR 14000 : 7 winners * INR 1000 + (Trail Blazer / Champion: INR 2000 + Honor club: INR 5000)
BEGINS SEPT 28th -, 2019