Case Q’s. Session 4-6.

DMEC

Session 4:
1.Please list Paytm’s journey from August 2009.The different products and
services.Also understand how they moved into the wallets space?

2.What do you think about Paytm’s P2P transfer service? Did they do it well?What
could they have done better?

3.What were the specific consumer segments Paytm was focusing on?

4.Is there a possibility of having a stand alone payments business? If so where and
how could it leverage revenue and margins? What are the Pro’s and Con’s of such a
business?

5.Was it a good move to move into the ecommerce marketplace model?

6.What do you think about Paytm bazaar?Will it do well?

7.How do you think “cashbacks” to customers and loans to small players help it do
well?

8.Was it a good move getting into offline payments?How could they have managed
this business better? What were they focusing now in offline and how did they go
about driving revenue?Did this lead to a loss of focus in online payments?

9.Was getting into “Payments banking” a good move? How will this play out for
them?

10.How did they go about building their Brand?

11.What will be the future of Paytm? Mr.Sharma wants to go public? Will he able to
pull it off?

Session 5
1. a) Analyse and compare the financial and strategic performance of Amazon and
Walmart over the years.

b) Estimate the online sales of Amazon in US market. What do you think is the
profitability of these sales?

c) Compare employee, asset and inventory productivity of Amazon and Walmart.

2. How does the marketing strategy (target segment, value proposition, and
marketing mix of Amazon online and Walmart Supercentres differ in the US
market? 

3. What accounts for the difference in online penetration between books (about 50%
sales are online), apparel (about 25% sales are online) and groceries (about
1% sales are online) in the US? 


4. What is the value network, and distinctive capabilities underlying each of the two
business models (Amazon online versus Walmart Supercentres)? 


5. Evaluate the initiatives taken by Walmart to meet the omni-channel challenge.

How should it evolve in the future? 


6.What are the initiatives taken by Amazon to develop an omni-channel presence?

What challenges does it face in the adoption of an integrated model, especially when
dealing with groceries and apparel? 


7.a) How does the value network of Walmart’s “store picking” delivery model differ
from that of Amazon’s “warehouse picking” model? What are the advantages of
each?


 b) In this race towards building an omni-channel presence, how would you

handicap the chances of success for the two retailers? 


Session 6

Nothing to be prepared for the class