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“UK PERCEPTION”
Done at
KANTAR (IMRB)
By
MOHIT MOHAN SAXENA
CMBA 2Y2/1831
Under the guidance of
MR. ROHIT BEZALWAR
Guide Designation is
MANAGER (KANTAR OPERATIONS)
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UK PERCEPTION | MOHIT MOHAN SAXENA
ACKNOWLEDGEMENT
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CONTENTS:
ACKNOLEDGEMENT……………………………………………. 2
PROJECT SYNOPSIS……………………………………………… 4
ABOUT THE COMPANY………………………………………… 5
PROJECT SUMMARY……………………………………………. 6
QUESTIONAIRE.……….………………………………………… 7-9
DATA COLLECTED…….………………………………………… 10-11
PROJECT ANALYSIS……………………………………………. 12-16
CONCLUSION……………………………………………………. 17
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UK PERCEPTION | MOHIT MOHAN SAXENA
PROJECT SYNOPSIS:
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UK PERCEPTION | MOHIT MOHAN SAXENA
KANTAR IMRB:
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UK PERCEPTION | MOHIT MOHAN SAXENA
PROJECT SUMMARY:
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UK PERCEPTION | MOHIT MOHAN SAXENA
QUESTIONAIRE PREPARED:
1. Basic Details:
Name
Age
Sex
Native State
Profession
CWE
2. Have you heard of the British Council? (YES/NO).
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UK PERCEPTION | MOHIT MOHAN SAXENA
9. Mention three Countries that come into your mind when I read
out the following statements.
For trade and investment
For technology
In the area of defence and security
On migration, e.g. visa system
For cultural and people to people links
For collaborating on global challenges such as education,
health, women empowerment
The UK is not one of the best countries globally in terms of ease of doing business
……………………………. (Strongly agree/ Agree/ Neither agree nor Disagree/ disagree/
Strongly disagree)
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UK PERCEPTION | MOHIT MOHAN SAXENA
The UK-India Tech partnership will not bring any benefit India
………………………………..(Strongly agree/ Agree/ Neither agree nor Disagree/ disagree/
Strongly disagree)
The UK does not play a major role in Indo Pacific security …………………..………..(Strongly
agree/ Agree/ Neither agree nor Disagree/ disagree/ Strongly disagree)
The UK is one of the best places in the world to visit, study, work and live
……………………………………………..(Strongly agree/ Agree/ Neither agree nor Disagree/
disagree/ Strongly disagree)
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UK PERCEPTION | MOHIT MOHAN SAXENA
DATA COLLECTED:
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PROJECT ANALYSIS:
1. Awareness:
-The total sample size of the project was 30. In Question
number 2 we have asked if the respondents are aware of the
British council where we can see 20 out of 30 said ‘yes’ which is
66%
Out of this 66% population we wanted to know the social
media platform through which they heard about the British
Council:
- Facebook accounted for 7 respondents (35%)
- Twitter accounted for 11 respondents (55%)
- LinkedIn accounted for 2 respondents (10)
Social Media awareness
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20%
2. Perception analysis:
Question number 9 was designed in a way to get the
perception of respondents towards 6 categories such as
trade and investment, technology, defence and security,
migration, cultural and people to people links,
collaborating on global challenges, Mutually beneficial
and Global trading partner
- Trade and investment: 15 people have chosen UK as one
of the responses (50%).
- Technology: 11 people have chosen UK as one of the
responses (36).
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60%
50%
40%
30%
20%
10%
0%
Perception Analysis
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CONCLUSION:
To conclude about the project, I would say that it
correctly demarcates the relationship between the two
countries of India and United Kingdoms. As we have
seen the trend from the project analysis India and UK
are very well in the future to establish symbiotic
relationship in the areas of trade, defence, culture and
education.
THANK YOU.
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