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With this in mind, list four benefits of a strong brand to business organizations?
impression from all that is seen, heard or experienced by customers who get in touch
with a company and/or its product and services (Investopedia). Branding is this
procedure of creating a unique company name that identifies its service and products
to customers and helps the company increase business values. Some of the benefits
changed the way we view portable music players. You would find many people who
own an MP3 player calling their device an iPod, even if some do not exactly own an
actual iPod but a different brand of MP3 player. Good branding also creates employee
motivation and productivity; in the case of Nike, an employee working there is always
rewarded with employee discount at the local employee store based on their
performance and their level of joy in working for the company. A strong brand also
creates for the company future businesses. In the case of Apple again, they have
expanded their business from building Mac computers and iPods, to Apple Watches
branding
-Global branding requires a lot of control over the brand. According to Peggy Chen,
the product and its ideas need to stay the same; and translation of the products is
crucial for the conform of customers’ language preference (Knight, 2016). Flexibility
of local market is also important. This means that certain products and services may
not be the same or be appealing to customers overseas. Such is the case for
McDonalds’ customers in Japan and those in the United States. One would not dare
-Some of the benefits of globalizing a brand are: making a mark in the company,
What are the unique challenges to this type of branding and in your opinion, which
-Once more, brand control and flexibility of local market are some of the unique
challenges in building a brand because creating a brand requires the company to keep
its image intact regardless of where they do business. Additionally, branding requires
attention to local market and the flexibility to adapt to what customers want from that
company, with the case of McDonalds and the type of meals enjoyed across certain
CASE ANALYSIS - VOLKSWAGEN
regions. It is also not just the region that is the challenge, but the opportunity of
dealing with the region’s state of economy, distribution channels, and political
REFERENCES
Beattie, A. (2019, July 6). How Companies Create A Brand. Retrieved September 26,
companies-create-brands.asp.
Kotler, P., & Keller, K. (2012). Marketing Management (14th ed.). Upper Saddle River,
Knight, K. (2016, February 29). Top 3 challenges facing global brands. Retrieved
facing-global-brands.html.
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