CHAPTER 1

INDUSTRY PROFILE

1
Direct Metal Laser Sintering (DMLS)

DMLS process enables the fabrication of fully dense 3D Structures by selective melting of micro-
sized metal powder using a high-intensity laser beam.Due to its ability to form fully dense
structures, the mechanical properties are equivalent to those achieved by the use of conventional
manufacturing methodology.

EOS M290

DMLS uses a variety of alloys so as to offer durability, rigidity, lightweight solutions and other
characteristics to fabricate the metal parts.Metal AM is used across a vast number of industry
sectors including Automotive, Medical and Tooling and Automation.

2
Selective Laser Sintering (SLS)

Laser Sintering (LS)—often called Selective Laser Sintering or SLS is an additive manufacturing
process that enables the fabrication of polymer based 3D structures directly from digital data.

During the process ,micro-sized polymer powder is selectively sintered to form a 3D Structure in
a layer by layer methodology. Thus, eliminating the need for any dye or remnant material. LS parts
have exceptional strength, accurate dimensions, light weight and heat resistant properties.

3
EOS P396

Key Specifications
Effective building volume
340 mm x 340 mm x 600 mm
Laser Specification
CO2 laser, 70 W
Layer Thickness:
(depends on
material)
0.06 – 0.18
FORMIGA
P110

4
Key Specifications
Effective building volume
200 mm x 250 mm x 330 mm
Laser Specification
CO2 laser, 30 W
Layer Thickness:
(depends on material)
0.06 – 0.12

5
STEREOLITHOGRAPHY (SLA)

It is a form of 3-D printing technology used for creating models, prototypes, patterns, and
production parts in a layer by layer fashion using photo polymerization.

ProJet 6000 HD

6
Computer Numerical Control (CNC)

Subtractive Machining is a vital part of ensuring the post-processing smoothness. With the aid of
CNC machining, a large portion of the aftermath is rectified and finishing follows right after. Some
components need to be cut from the base plate with precision after Additive Manufacturing and
our 5 Axis CNC does just

Conformal Cooling

Conformal cooling channel is a cooling passageway which follows the shape or profile of the
mould core or cavity to perform rapid uniform cooling process for injection moulding or blow
moulding processes.

7
 Vacuum Casting Setup

 Step 1. Master Patterns

Patterns are 3D solids of your CAD designs. They are usually made by CNC machining or with
3D plastic printing such as SLA/SLS. You can supply your own patterns or we can make them for
you. Patterns need to be able to withstand heating to 40°C.

 Step 2. Making the Moulds

Casting molds are made from liquid silicone. This silicone is poured around the master pattern
inside of a casting box, and then allowed to cure in an oven for 16 hours. Once dried, the mold is
cut open and the master removed, leaving behind an empty cavity in the exact negative shape of
the original.

8
 Step 3. Casting Copies
Your choice of casting resins can now be poured into the empty cavity to create a highly accurate
copy of the original. It’s even possible to overmold with two or more materials. Silicone molds are
typically good for 20 or so copies of the master pattern.

Solutions We Provide

Facility Setup

The Industrial Additive Manufacturing Setup (IAMS) enables the production of 3D Printed
components for both commercial and industrial transfer. The IAMS consultation and network
provided by Objectify Technologies is backed with expertise and knowledge for the best industrial
outcome. Helping industries expand in the field of 3D printing since 2014, with the aid of best
equipment and man-power requirements.

Design Consultation

Topology optimization is one of the building blocks of a robust and efficient design. The design
capabilities of our Design Engineers enable manufactured components to be economical and
equally or even better at functional capabilities. Topology optimization with Additive
Manufacturing saves energy, material and makes the component light weight. With application
capabilities such as Moldx3d, CAD, Rhino, Ansys and other simulation software’s, we at objectify
bridge the gap between capable designers and manufacturers.

Additive Manufacturing

Also termed as 3D printing, is the next gen in manufacturing, with our motto to make
unconventional manufacturing, conventional, it is the process of manufacturing by adding layers
of metal to build the final component. Later, using various traditional manufacturing techniques
we can do the post-processing which lead to strengthening of the component. Additive
Manufacturing is the fastest technique to get the component made in short time. Be it rapid
Prototyping of a new product or repairing of existing tools, Additive Manufacturing is the
manufacturing revolution of the 21st century.

9
Reverse Engineering
With capabilities ranging from Additive Manufacturing, Design Expertise and Post-processing,
we at Objectify Technologies can generate the required 3D data by means of data preparation and
measurements. A strong R&D infrastructure allows the development of the requisite 3D CAD
model to be sent for printing. Complex structures needed more extensive measurements for
accuracy can also be done as structural complexities are not a hurdle for 3D Printing.

The Core Team Engineering, Delivered.

Production Team (Plastic)

With more than 25 years of combined experience, the team fully experienced with the level of
commitment required for the production for Polymerized parts. The team is consisting of highly
motivated engineers from various best in class engineering and polymer educational background.

Production Team (Metal)

As the Metal Additive Manufacturing industry is new and upcoming technology in India, our
workforce is highly motivated and technical in understanding the need of the customer and
suggesting the best solutions to them. We have a mixed workforce of fresh graduates along with
highly experienced and seasoned technologists. Our team has good exposure with aerospace/
automotive/ energy/ tooling applications.

10
Design and Simulations Team

The in-house design team is well versed with the designing and simulation packages from various
software providers. Their knowledge in Design for Additive Manufacturing, topology optimization
and simulation for Finite Element Analysis (FEA) and Computational Fluid Dynamics (CFD) is
best in class. We also get our support from our academic and industrial partners on various highly
technical projects.

11
 CHAPTER 2

COMPANY PROFILE

12
Introduction of the company :
Objectify Technologies (P) Ltd. took shape at SIIC, IIT Kanpur in the summer of
2013. We are a group of young engineering graduates who understands the needs of
the manufacturing industry. Our main motivation is to incorporate additive
manufacturing/rapid prototyping (also known as 3D printing) into the Indian
manufacturing industry. 3D printing is fast growing to prominence as an effective
manufacturing technique globally. We wish to usher in an era of additive
manufacturing in the Indian industry, which is yet to reap its benefits in the country.
We believe in making an online platform where everybody can take an advantage of
this technological phenomenon, which can disrupt the core idea of creating
customized and personalized tangible objects, which people can use in their daily
lives. We, at Objectify Technologies provide solutions ranging from product
development to prototyping to the delivery of the final product to the user.

Services: 3D printed product marketplace

13
Industries catering to :

Automotive, Aerospace, Jewellery, Toys and other related prototyping industries.

Founder's Biodata :

Ankit Sahu

He holds masters in Manufacturing Systems Engineering from University of Warwick, UK and an

undergraduate degree in Mechanical Engineering from R.V. College of Engineering, Bangalore.
He holds experience and has a firm belief in the technology of Additive Manufacturing to change
the course of manufacturing.

Arpit Sahu

He is a recent graduate from Indian Institute of Technology, Kanpur in the field of Physics. His
deep obsession of how things work is guiding Objectify towards a new path breaking approach to
connect the customers and designers on a single platform to interact benefiting the emergence of
additive manufacturing technology.

Umang Kedia

He is a young Chartered Accountant with a sharp eye for Balance sheets and other financial
matters. His thorough knowledge in the field of accountancy is helping Objectify reach the heights
of profitability.

Avish Rana

He is currently a Fourth Year Undergraduate student at the Indian Institute of Technology, Kanpur
pursuing a dual degree in Aerospace Engineering. He likes to keep pace with recent technological
breakthroughs and is very enthusiastic about working in the field of additive manufacturing. At
Objectify, he works toward developing marketing strategies and content development.

Contact Details :

14
 Objectify Technologies (P) Ltd.
106E, SIIC Extn. (VH Extension)
IIT Kanpur, Kanpur-208016
Ph no. : 0512-2595387
Mobile: +91-9651669295
E mail id: office@objectify.co.in

Visit site: www.objectify.co.in

INFORMATION

 Company Formation
 Incubation Procedure
 Incubator Policies & Procedures
 Patents
 Promoters
 SIIC Initiatives
 The Entrepreneurial Ecosystem

SIIC SERVICES

 Procedure for recommendation of Startup

 Incubation Activities
 Indian Patents Filed by IITK
 Facilities Overview

OUR PROGRAMS

 BIRAC Bio-Incubator
 INVENT Social Incubator
 MoLE Incubator
 NIDHI PRAYAS
 NIDHI Entrepreneurship-in-Residence

15
  NIDHI SEED SUPPORT SCHEME
 PRISM Program
 SIIC Incubation

ABOUT SIIC

SIDBI Innovation & Incubation Centre (SIIC) at IIT Kanpur was set up in collaboration with Small
Industries Development Bank of India (SIDBI) to foster innovation, research and entrepreneurial
activities in technology related areas. Established in 2000 with the vision of transforming
knowledge into wealth, the centre has a twofold vision:

 To create a generation of zealous entrepreneurs.

 To convert novel research into valuable intellectual property.

SIIC is a one point contact for all matters related to innovation, incubation, entrepreneurship,
technology transfer and commercialization at IIT Kanpur. So far, it has successfully:

 Incubated and mentored 53 startups,

 Disbursed seed funds of 50 Crores,
 Collaborated with organizations like NEN, SUM, IIMA,
 Filed 422 patents, and
 Commercialized 60 patents (worth US$ 350,000).

INCUBATION

SIIC offers a whole gamut of incubation facilities and services to prospective entrepreneurs and
intrapreneurs to convert their innovative ideas into commercially viable products. SIIC incubates
ventures in technology, engineering and other interdisciplinary areas. Regular events like
entrepreneurial talk series, workshops and seminars have offered SIIC a good interface and
visibility in the region. It is supported by SIDBI, DIT, DST, MSME, BIRAC and DSIR to boost
the entrepreneurial ecosystem in the country.

16
Over the years, the center has grown tremendously and has emerged as a prestigious incubator in
India (winner of the National Award for Technology Business Incubators for the year 2011).
Today, it boasts of a thriving ecosystem, conducive for the growth of startups, which comprises:

 Eight Incubation centers,

 World class Infrastructure,
 Excellent support services including the mentor and funding support,
 Student-run clubs and activities,
 Events and networking opportunities,
 IP and technology transfer cell.

PATENTING

SIIC acts as a Technology Transfer Office of the Institute and provides professional aid to
the IITK Faculty and students for filing patents and copyrights. So far, it has filed more than 422
patents. Furthermore, SIIC facilitates the modification and up-gradation of the softwares/products
developed by the faculty/students of IIT Kanpur to meet the industry requirements with the help
of a commercial partner. The concerned faculty member acts as a mentor. The commercial partner
is also responsible for marketing the product and providing customer support.

MILESTONES ACHIEVED

 More than 50 startups mentored of which 26 have graduated.

 Successfully incubated 8 biotech companies with 2 more in the pipeline.

 Seed fund disbursement to more than 20 startups.

 Risk capital and venture funding to 8 start-ups to the tune of ₹50 Crores.

 Established SBERTC (funding from Syndicate Bank), Motwani ideation Centre (funding
from Rajeev Motwani foundation) and Tinkering Laboratory (funding from NSTEDB).

17
  Setting up Bio-Incubator sponsored by DBT (Department of Biotechnology, Government
of India).

 Plans to set up incubation accelerators in Noida, UP, and the USA.

 Filed more than 250 patents and commercialized 60 patents worth US$ 350,000.

 Invited by the Ministry of Labour and Employment, Government of India, to set up an

Incubation Centre and an Endowed Chair Position in the area of Power Generation,
Transmission, Distribution, Wiring and Electrical Equipments.

 Winner of the National Award for Technology Business Incubators for the year 2011.

Additive Manufacturing or 3D Printing ?

Used interchangeably, 3D Printing, and Additive Manufacturing have very different meanings in
the industry. 3D Printing is a more hobbyist term whereas Additive Manufacturing is an industrial
application. For years Traditional Manufacturing has been the goto process for manufacturers
around the globe. Be it New Product Development or Prototyping, resulting in long durations for
new and improved parts/products to reach the masses. Additive Manufacturing makes it easy and
hassle-free.
Here are some of the many 360-degree offerings of Objectify Technologies:
 Additive Manufacturing Service(both metal and polymer).

 Design Consultation (Topology Optimization).

 Conformal Cooling.

 Facility Setup Consultation and Support.

 Material Research

 Post Processing – Heat Treatment, CNC Machining, etc.

18
3D Printing - Nothing is Impossible

19
Some of our Customers

20
COMPANY NETWORK

21
Our Valuable Partners

22
23
The Core Team Engineering, Delivered.

Production Team (Plastic)

With more than 25 years of combined experience, the team fully experienced with the level of
commitment required for the production for Polymerized parts. The team is consisting of highly
motivated engineers from various best in class engineering and polymer educational
backgrounds.

Production Team (Metal)

As the Metal Additive Manufacturing industry is new and upcoming technology in India, our
workforce is highly motivated and technical in understanding the need of the customer and
suggesting the best solutions to them. We have a mixed workforce of fresh graduates along with
highly experienced and seasoned technologists. Our team has good exposure with aerospace/
automotive/ energy/ tooling applications.

Design and Simulations Team

The in-house design team is well versed with the designing and simulation packages from
various software providers. Their knowledge in Design for Additive Manufacturing, topology
optimization and simulation for Finite Element Analysis (FEA) and Computational Fluid
Dynamics (CFD) is best in class. We also get our support from our academic and industrial
partners on various highly technical projects.

IDEATE. DESIGN. CREATE.

Design Consultancy

We create simple prototypes that can be transformed to efficient User experience

Facility & Capability Setup

The first thing that brings someone to your app is a beautiful, original and modern look and feel.

Additive Manufacturing

24
To create software that people will actually use, you need to create software that’s simple and
easy to use.

Quality Assurance

Our specialized in-house QA team does the review and testing of all the software we build.

India’s Objectify Technologies looks to strengthen presence in US market

Objectify Technologies Pvt. Ltd., one of India’s leading Additive Manufacturing service providers,
will be showcasing its AM capabilities at Rapid + TCT 2019, in Detroit, Michigan, USA, from
May 20–23. The company, based in New Delhi, India, sees the event as the ideal platform to
explore business opportunities in the US market.

Objectify was founded in 2013 at SIIC, IIT Kanpur and was the first company in India to offer
both metal and polymer AM technologies in-house, including Laser Powder Bed Fusion (L-
PBF). It caters to a wide range of industries including aerospace, automotive, space, tooling, heavy
engineering and oil & gas.

“The US has always been the most exciting country with lots of movement in the Additive
Manufacturing domain,” stated Arpit Sahu, Co-founder & Director, Objectify Technologies.
“Rapid + TCT comes at the right time and right place with huge development taking place in the
AM space globally with the US being a pioneer in the technology. Having tasted considerable
success in India, we are now looking to expand to the global market with the US being our prime
focus.”

“India’s 3D printing industry has had significant growth in a few years, however, it still has a long
way to go. We want to act as a catalyst for manufacturing companies in India in their journey
towards Additive Manufacturing,” Sahu continued. “With India being a manufacturing hub there
are many global giants who have set up production and R & D facilities in India. However, many
of them are still importing metal printing parts from outside. This not only adds up cost but also

25
takes time. We want to help these companies source parts from India at par with global standard.
It will save on both cost and time.”

www.objectify.co.in

Vision and Mission

Our aim is to bridge the gap between talented designers and consumers so as to allow them to
break away from limitations posed by conventional manufacturing processes.

Quality Statement:

We achieve the highest possible quality standards using a combination of state if the art
manufacturing setup with a highly experienced workforce.

Our Offerings:

 Manufacturing as a service
 Design & Simulation
 Training & Conultancy

Manufacturing as a service

Rapid Prototyping –

With the onset of high demand of components it is crucial to manufacture parts at an exponential
rate. We at Objectify Technologies Pvt. Ltd. Take part in quick fabrication of parts using state of
the art technology and a competent task force to ensure quality and economic viability.

Our manufacturing offerings are-

 DMLS (Direct Metal Laser Sintering)

 SLS (Selective Laser Sintering)
 SLA (Steriolithography Apparatus)
 Vacuum Casting
 Conformal Cooling

26
  CNC Machining

Metal Prototyping-

 With applications in Aerospace, Automobile, Medical, Space Research, Tooling and Switch
Gear sectors, metal prototyping has made it more effective and efficient to get your
organization goals up and running in no time. Metal prototypes can be manufactured in small
batches in the following materials-
 Aluminium Alloy (AlSi10Mg)
 Maraging Steel (MS1)
 Nickel Alloy (IN718,IN625)
 Stainless Steel (CX, 316L)
 Titanium (Ti6Al4V)

Plastic Prototyping-

Manufacturing Complex Geometries are now a thing of the past as 3D printing advancements has
eliminated the hassle of traditional manufacturing. We provide SLS, SLA and Vacuum Casting
offering after rigorous consultation with our engineers to come up with the best possible process
to choose from according your needs.

Material options include-

SLS

 Polyamide (PA 2200)

 Prime Cast 101
 PA 3200
 PA 2241

SLA

 VisiJet SL Clear
 Accura 60
 Accura 25

27
VC

 PP
 PC
 POM
 ABS-PC
 Elastomer

Add-on Processes for Polymers 30% Glass Filled-

Application

 Moulded fender extensions

 Brake fluid reservoirs
 Bearings
 Appliances
 Industrial equipment

Properties

 Light weight
 Ability to operate without lubrication
 High tensile strength & elasticity
 High heat distortion temperature
 Resist wear, abrasion, and viberation
 Can withstand sustained contact with a wide range of chemicals, alkalies, dilute acids, or
oxidizing agents
 Absorbs moisture

FR- Fire Retardant-

PA 2241 FR is a flame-resistant polyamide (PA 12) material, with excellent long-term stability
and chemical resistace. Owing to its flame-retardant quality, this high-performance plastic is
suitable for aeronautics and aerospace applications in accordance with 25.853*.

28
 *FAR 25853 – Provides guidance material for demonstrating compliance with the Federal
Aviation Regulations (FAR) pertaining to flammability of aircraft seat cushions.

Repair Crucial Components-

Similar Materials Deposition, can be made on broken inserts. This is massively profitable as
remaking of such parts is a hefty ordeal.

Benefits of Repairing-

 Saves cost for tooling

 Cycle time reduction
 Reduction of scrap rate

Conformal Cooling-

Conformal cooling channel is a cooling passageway which follows the shape or profile of the
mould core or cavity to perform rapid uniform cooling process for injection moulding or blow
moulding processes.

Benefits-

 Retains the shape better and last longer.

 Optimizing heat dissipation and reducing cycle time.

Features

 One of the major application of the DMLS

Technology.
 Cooling channel design based on product contour to perform rapid uniform
cooling process for injection moulding.
 Heat treatment

29
 Painting and Finishing
 Photo bleaching (UV Curing)
 Shot Peening/Blasting
 Polishing and Grinding

Design & Simulation

DfAM- Design for Additive Manufacturing

The feasibility is the primary objective of making a functional part. Factors of consideration
which are resolved by DfAm Analysis are – Manufacturability, Reliability & Cost.

DfAM Methods of Approach we offer:

Topology Optimization

Optimized design layout by reducing weight, material requirement and geometric

optimization, increases performance and durability as well significantly reducing cost.

Complex geometries were always a headache through traditional manufacturing processes

such as CNC. This, AM processes provide the perfect tool to fabricate optimized optimized
parts.

Multiscale structure design

Due to the unique capabilities of AM processes, parts with multiscale complexities can be
realized. This provides a great design freedom for designers to use cellular structures or lattice
structures on micro or mesoscales for the preferred properties.

Multi-material design

Parts with multi-material or complex material distribution can be achieved by additive

manufacturing processes.

30
 Design for mass customization

Since additive manufacturing can directly fabricate parts from digital model, it significantly
reduces the cost and leading time of producing customized products.

Parts consolidation

Due to the constraints of traditional manufacturing methods, some complex components are
usually separated into several parts for the ease of manufacturing as well as assembly. This
situation has been changed by the using of additive manufacturing technologies. The research
shows parts consolidation will not only reduce part count, it can also improve the product
functional performance.

Structural Analysis-

With a Blend of software and ingenuity from our engineers we at Objectify Technologies go
through a meticulous process of analysis and simulating a component before manufacturing it
in our 3D Printing Machines.

Training & Consultancy

AM Part Screening

 Acquire fundamental analysis of the part’s technical and economic feasibility.

 Decide upon the process to follow for efficient production and functioning of the
components.
 Material Development.

Manpower

Workforce selection and extensive training is provided to ensure your AM Facility is operated
with skilled employees.

Course Offered-

1. Train to run AM plant equipment’s.

31
 2. Train to Design Optimization.
3. Train to Polish and Post processing.

Facility layout and BOOT Model

We help you Build, Own, Operate and Transfer your very own AM Facility.

Our Technology

Direct Metal Laster Sintering (DMLS)

DMLS process enables the fabrication of fully dense 3D Structures by selective melting of micro-
sized metal powder using a high-intensity laser beam.
Selective Laser Sintering (SLS)

It is an additive manufacturing process that enables the fabrication or 3D structures from micro-
sized polymer powder in a layer by layer methodology.

Vacuum Casting (VC)

Vacuum Casting is a technique used for the production of small series of functional polyurethane
parts. Using silicone molds, the process enables fabrication of high-quality prototypes in short lead
time.

Stereolithography Apparatus (SLA)

It is a form of 3-D printing technology used for creating models, prototypes, patterns, and
production parts in a layer by layer fashion using photopolymerization.

Computer numerical control (CNC)

Computer numberical control (CNC) is the automation of machine tools by means of computers
executing pre-programmed sequences of machine control commands.

32
Basic Information

Nature of Business Manufacturer

 Service Provider
 Importer
 Distributor
Additional Business  Exporter
 Wholesaler
 Trader

Company CEO Ankit Sahu

Total Number of Employees 51 to 100 People

Year of Establishment 2013

Legal Status of Firm Private Limited Company

Annual Turnover Rs. 5 - 10 Crore

Statutory Profile

GST No. 07AABCO8096L1ZU

CIN No. U29253UP2013PTC055878

33
Objectify Technologies Private Limited Details
CIN U29253UP2013PTC055878

Date of Incorporation 01 Apr, 2013

Status Active

Company Category Company limited by Shares

Company Sub-category Non-govt company

Company Class Private

Business Activity Manufacturing (Machinery & Equipments)

Authorized Capital 100.0 lakhs

Paid-up Capital 100.0 lakhs

Paid-up Capital % 100.0

Registrar Office City Kanpur

Registered State Uttar Pradesh

Registration Number 55878

Registration Date 01 Apr, 2013

Listing Status Unlisted

AGM last held on 30 Sep, 2017

Balance Sheet last updated on 31 Mar, 2017

34
 CHAPTER 3

INTRODUCTION TO THE
PROJECT

35
Business to Business Strategy
Business-to-business (B2B) simply means business-to-business, which is a business model that
focuses on selling products and services to other companies. Think of it as a supportive company
that that through their products and services helps companies succeed or boost their in

Objectify technology is going to successful for business to business strategies. They must develop
strong customer services and create meaningful change in their customers business that
significantly improve their performance.

AEROSPACE
The Boeing company is an American multinational corporation.The Objectify Technology have
also deal with the Boeing.

The aerospace industry is typified by long and complicated supply chains and a need for rigorous
manufacturing controls and standards. Customer satisfaction and cost containment requires
optimizing partner management, procurement, manufacturing and testing, parts/finished product
data recall, inventories, MRO, etc.

Global commercial aircraft manufacturing revenue is estimated at $270 billion. Global military
aircraft and aerospace manufacturing revenue is estimated at $166 billion by IBISWorld. Orders
for efficient military/defense rotorcraft are on the rise; lagging are orders for fixed wing aircraft
for military/defense.

36
AUTOMOBILE
Objectify Technology have also deal or supply the parts of their customers.

A car (or automobile) is a wheeled motor vehicle used for transportation. Most definitions of car say they
run primarily on roads, seat one to eight people, have four tires, and mainly transport people rather than
goods. Cars came into global use during the 20th century, and developed economies depend on them.

Some clients of the Objectify Technology are:

DEFENSE
37
Defense Manufacturing. The domestic industrial base plays a vital role in national defense.
SMI's defense manufacturing practice promotes transition of clients' products to enhance
Department of Defense capabilities by securing the partnerships and funding needed to refine and
scale up the production process

SMI’s proven ability to identify products that meet defense requirements and to work with clients
to help them meet development and acquisition timelines ensures that the best technology scales
and transitions where it’s needed the most. SMI is the leading firm in DC helping companies take
advantage of Title III/Defense Manufacturing programs.

SMI’s defense manufacturing team is focused on transitioning our clients’ technologies to the
defense programs of record where it’s needed the most. SMI works with clients to build
relationships directly with Program Executive Offices, Product Managers, and prime contractors
to create awareness and eventually advocacy for clients’ technologies. Our knowledge of defense
acquisition program priorities and manufacturing programs available to help industry improve,
scale-up, and the reduce cost of the production allows us to develop strategies that provide our
clients with the tools needed for commercialization.

38
 CHAPTER - 4

RESEARCH METHODOLOGY

39
Main objective:

Comparative study of Company Profile.

I have study the B2B Strategy of the company.

SUB OBJECTIVES OF THE STUDY

To know about the customers satisfaction.

To understand the various promotional activities.

To analyse the performance of the customer from varied demographic.

DATA COLLECTION:
The data required for the study may be collected either from Primary source or the secondary
sources. A major portion of the data in the study has been collected through the secondary source
of data. Secondary source of data include.

I have collected the data from 36 companies which are also our customers, which purchase material
from our company during long period of time

I also collected data from where I have work in the organization the data like Researchers data,
Replacement data, Punching the bills through this work I have collected the data.

Type of the study:

The study is generally descriptive in nature, as it studies the performance of the Objectify
Technologies Pvt. Ltd. It also study the company growth rate performance measures.

DEPENDABILITY
Dependability saves time – Managers and workers spending time firefighting chaos, simply waste
time! If they had machinery and services that they could depend on, much valuable time would be
saved to concentrate on other aspects of the business.
Dependability saves money – Ineffective use of time will translate into extra costs.

40
Dependability gives stability – The disruption caused to operations by a lack of dependability goes
beyond time and cost. It affects the ‘quality’ of the operation’s time.

FLEXIBILITY
Product/service flexibility – the operation’s ability to introduce new or modified products and
services.
Mix flexibility – the operation’s ability to produce a wide range or mix of products and services.
Volume flexibility – the operation’s ability to change its level of output or activity to produce
different quantities or volumes of products and services over time.
Delivery flexibility – the operation’s ability to change the timing of the delivery of its services or
products.

COST
To the companies which compete directly on price, the cost will clearly be their major operations
objective. The lower the cost of producing their goods and services, the lower can be the price to
their customers. Even those companies which do not compete on price will be interested in keeping
costs low. Every pound removed from an operation’s cost base is a further pound added to its
profits. Therefore, low cost is a universally attractive objective.

All operations have an interest in keeping their costs as low as is compatible with the levels of
quality, speed, dependability, and flexibility that their customers require. The measure that is most
frequently used to indicate how successful an operation is at doing this is productivity. Productivity
is the ratio of what is produced by an operation to what is required to produce it.

Both the reduction of cost through internal effectiveness is as important as the focus on making
improvements to all the other operational objectives

41
FINANIAL REPORT

Provided here are financial indicators for the financial year ending on 31
march 2018.

Operating Revenue INR 1 cr - 100 cr

EBITDA 1,959.25 %

Networth 138.04 %

Debt/Equity Ratio 16.08

Return on Equity -143.69 %

Total Assets 63.30 %

Fixed Assets 15.70 %

Current Assets 45.72 %

Current Liabilities 66.72 %

Trade Receivables 72.17 %

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 Trade Payables -100.00 %

Current Ratio 0.86

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 CHAPTER -5

ANALYSIS AND INTERPRETATION

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Competitive Strategy

Objectify Technologies strategy may be defined as a long-term plan of action that a company
devises towards achieving a competitive advantage over its competitors after examining the
strengths and weaknesses of the latter and comparing them to its own. The strategy can incorporate
actions to withstand the market’s competitive pressures, attract customers and assist in cementing
the company’s market position.

OBJECTIFY TECHNOLOGIES PRIVATE LIMITED

Objectify Technologies Private Limited is a Non-govt. company, incorporated on 01 Apr, 2013.

It's a private unlisted company and is classified as 'company limited by shares'.

Company's authorized capital stands at Rs 100.0 lakhs and has 100.0% paid-up capital which is
Rs 100.0 lakhs. Objectify Technologies Private Limited last annual general meet (AGM) happened
on 30 Sep, 2017. The company last updated its financials on 31 Mar, 2017 as per Ministry of
Corporate Affairs (MCA).

Objectify Technologies Private Limited is majorly in Manufacturing (Machinery &

Equipments) business from last 6 years and currently, company operations are
active. Current board members & directors are ABHISHEK KUMAR SAHU,
UMANG KEDIA, ARPIT SAHU, ANKIT SAHU.

Differentiation
This strategy aims at developing a competitive advantage by way of making available
and marketing a unique product or service – a product or service that is different in
some way to what a rival or competitor is offering. For this, you may have to spend a
lot for research and development, which you may not be able to afford if yours is a
small business. A successful differentiation strategy has the potential to lower price
sensitivity and better brand loyalty from customers.

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Focus – Differentiation Focus and Cost Focus

If the business realizes that marketing to a homogenous customer niche would not be an effective
line of action for a particular product the business is selling, it can adopt the focus strategy. This
strategy involves the business tailoring its marketing endeavors and service to one or more select
customer segments and excluding the other segments.

There are two variants of the focus strategy. In cost focus, the aim of the business would be to have
an advantage over its competitors with respect to cost in its target segment. Thus, an electronics
store may have the aim of being the cheapest electronic store in a particular town but not essentially
the cheapest overall. A differentiation focus strategy takes advantage of the special needs of
consumers in specific segments and seeks differentiation by way of marketing its product as unique
in certain respects. For example, a company may bring out a product specifically designed for left-
handers.

The Objectify Technology Strategy to Work on the following are:

Work on Automobile 5%

Work on Aerospace

Work on Home Plan 15%

And also to think on Defense

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Findings

After that Research study done by me, I came to know that the Company has motivated and trained
staff who deals with customers effectively.

Customers comment and complaints are welcomed and resolved quickly and positively comments
and complaints are taken through face to face discussion.

Marketing person of the company maintain frequent and informative communication with the
customer.

The quality of the product are good and the price are reasonable.

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 Suggestions
There should be more and more emphasis given by the company for satisfing the customer upto
an apex limit and by providing the utility of every penny of his money.

There should be more use of information technology.

The company should be flexible to its operation procedure in the clients favor

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 Conclusion
From this study it can be concluded that the customer relationship management in company is
satisfactory. The company is using various CRM practices like customisation of the services,
maintaining interaction with the customers regularly and providing good quality services etc.
Customer relationship management has a certain impact on the profitability of the company.

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 REFERENCES

BIBLIOGRAPHY

PHILIP KOTLER

OBJECTIFYADJECTIVE

WEBLIOGRAPHY

WWW.OBJECTIFY.CO.IN

WIKIPEDIA

THE ECONOMIC TIMES

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