Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

Apparently a household
What is being advertised? cleaning product is
advertised

Why is a different color used in the product’s To draw attention to the

name? product name

It does not say exactly

What hidden messages does the ad seem to what type of cleaning
have? product it is and what it
is for

Does the advertisement use emotional appeal? If

The announcement
yes, how? If no, how could it?
does have emotional
 appeal because it says
that the product will
facilitate the life of the
person who uses it

I don't think it's honest

because it's not clear
Is product’s description honest? Why or why not? what they offer and how
it will make the life of
those who buy it easier

It is an advertisement
that only wants to show
What do you think or conclude about the ad? emotional appeal but
does not establish
clarity to the consumer

Fuente: SENA

Questions Answers
What is being advertised? Bottled water is
announced
 Why is a different color used in the product’s
To draw attention to the
name? product name

It is subjective and it
What hidden messages does the ad seem to cannot be determined
have? that drinking this water
is healthy or leads a
healthy life

If you use emotional

appeal because it says
Does the advertisement use emotional appeal? If
that drinking that water
yes, how? If no, how could it? can be healthy and is
equivalent to being
healthy

It is not honest because

the fact of taking that
Is product’s description honest? Why or why not? product does not mean
that the person is
healthy or leads a
healthy life

I think that it is not

necessary to drink this
type of water to be
What do you think or conclude about the ad? healthy or lead a healthy
life so the
announcement is
subjective

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.
Note: This evidence is an individual activity. Remember to check the learning
guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.