Introduction

LT Foods is the leading processor of rice and other speciality foods in India. The company is
engaged in the manufacture and sale of rice under the brand “DAAWAT”. LT Foods Brands
and products are sold in more than 60 countries. The company together with its subsidiary
companies, is embarking on new food products like Fast cooking Brown Rice, Rice cakes,
Rice chips, and several rice based snacks. The company is also exploring other segments in
the food industry in addition to contemplating line extensions in order to pursue sustainable
growth. The major strategies are:
 Growing brands
 Expanding distribution network
 Increasing investments in advertising & brand promotion
 Diversifying customer offerings
 Sustained Research and Development

History of the Company

a) LT Foods Ltd was incorporated on October 16, 1990 as a private limited company
with the name LT Overseas Pvt Ltd. In the year 1993, the company started their
operations using certain processing facilities of Lal Chand Tirath Ram Rice Mills
(LCTRRM), an associate concern, on lease.
b) In the year 1993, they got their registration as manufacturer exporter from APEDA.
In May 3, 1994, the company was converted into a public limited company and the
name changed to LT Overseas Ltd.
c) During the year 1994-95, the company filed the draft prospectus with SEBI and
Stock Exchanges in Mumbai, Delhi, Jaipur and Ahmedabad. The object of the issue
was to part finance the expansion programme for setting up a milling plant with a
capacity of 2 MTPH.
d) In the year 1995, the company set up milling capacity (paddy to rice) of 4 MTPH, at
Sonepat, Haryana.
e) During the year 1995-96, the company registered the brand DAAWAT in United States
of America.
f) During the year 1997-98, they received “APEDA Export Award” for outstanding
contribution to promotion of Agricultural and processed food products during 1996-
97.
g) On March 26, 1999 they took over the business of Lal Chand Tirath Ram Mills
having milling capacity of 6 MTPH, thus increasing the total milling capacity to 10
MTPH.
h) During the year 1999-2000, the company was recognised as Star Trading House by
Government of India. They launched the brand DAAWAT in Mauritius, Saudi Arabia
and New Zealand. They started setting up a new manufacturing facility at Bahalgarh,
Haryana and in December 2000, they commenced commercial production.
i) During the year 2001-02, the company obtained Quality certificates ISO 9001:2000,
HACCP, SQF (Safe Quality Food) for comprehensive food safety and Quality
Management systems.
j) During the year 2006-07, the company increased the capacity from 18 MTPH TO 27
MTPH. Also, they inaugurated the Silos Complex during the year.
 k) During 2007-08, they started Sales Depot operation in Chennai to provide better
services to esteem customers of Tamil Nadu. It has also invested in LT Infotech (P)
Ltd which is in to the business of telecommunication and which has entered into a
joint venture with Cordia International.
l) During December 2007, their market share in US increased from 7% to 52% with the
acquisition of Kusha Inc, a largest distribution company in US. In September 2008,
the name of the company changed to LT Foods Ltd to match the vision of becoming a
leading Global Food Company.
m) During 2009-10, it bagged the “Wheat Silos Project” on Build-Own-Operate basis for
a period of 30 years from Punjab State Grains Procurement Corporation Ltd,
Government of Punjab for storage and handling of 50,000 MT of wheat.
n) The company’s flagship brand DAAWAT increased its presence across the length and
breadth of the country.

Organizational Hierarchy

Customers’ Profile of the Company

Product and Service Offerings
Supply Chain of the Company
Suppliers’ Information
Distributors’ Information
Retailers’ Information
IT Usage for managing the supply chain of the Company
Conclusion
References