Mittal School of Business
Lovely Professional University
Course Code: MKT308
CA Type: Assignment 3
Date of Allocation: 01th November, 2019
Objective
Students will learn to create a
mobile marketing plan
Course Name: Digital Marketing
Date of Submission: 11th November, 2019
Task
Students will create a mobile
marketing plan for a local
business (real/fictitious)
Faculty Name: Sumeet
Evaluation Parameters
The report will contain the
following:
a) Define the target audience and
their mobile device capabilities 5
Marks
b) Suggest the combination of paid
tools that can be used to generate
awareness and engagement - 5
Marks
c) Suggest design and interactive
elements that can be included in
the mobile website and mobile app
for this brand - 5 Marks
d) What functionalities would you
include in the mobile app? Chart
out a marketing plan for the mobile
app - 5 Marks
e) What other features can you
include in the plan - LBS,
augmented reality, QR Code, social
media? - 5 Marks
f) How will you track the
performance of your campaign?
Define KPIs. - 5 Marks