WE @ SEEDWORKS Quarterly News Le er

Issue No. 1
For Internal Circula on Only
September - 2017

SeedWorks Interna onal Pvt. Ltd.

 CEO’s Speak
Dear Colleagues,
I have a pleasure of connec ng with all of you through this mode of
communica on among others which we are planning at the
organiza on level. Communica ng to all of you and bringing you to
speed on the various developments in the organiza on at periodic
intervals is a task which I have taken to myself along with my
Leadership Team. I would want each and every colleague of ourselves
to understand and appreciate the progress SeedWorks is making
across func ons and the role each one of you are playing to ensure
that we build a sustained and profitable business in THE RIGHT WAY. I
also want this communica on to be a two way and we will solicit your
feedback, ideas and sugges ons to make SeedWorks a great seed
company and an aspira onal employer in the Indian Seed Industry.
We have completed the first six months of FY-18 and would like to
congratulate and thank each one of you and all the other stakeholders
who work with you (Field staff, trade partners and vendors) for an
excellent all-round performance which has made US Agri brand as one
of the preferred choices for the Rice/Co on farmer in India. We have
grown 11.8% & 15.4% over FY-17 in Volume and Revenue terms in
Hybrid Rice and 70.7% & 75.5% over FY-17 in Volume and Revenue
terms in Co on. There were lot of headwinds as we progressed
through the season but your perseverance, determina on, hard work
and un ring efforts ensured that we emerge as a winner. Thanks
again.
Warm welcome to all our new colleagues and I thank each one of you
for considering SeedWorks as your employer, I wish all of you a
successful and rewarding career in SeedWorks. Thanks to all of you for
playing an important role in maintaining our performance standards,
commitment to excellence and making us a great workplace.
We have accomplished many more things together with all your
support and the broad highlights are
A. Seed Work Values: The RIGHT WAY as we are calling has been
unveiled on the 24th of September,2017. HR in collabora on with all
the func onal leads will organize educa on, awareness and training
on the RIGHT WAY. Needless to say, that the RIGHT WAY is not a
CHOICE but a COMMITMENT by each one of you.
B. Organiza on building: We have restructured the organiza on as
appropriate to support our strategy and growth plans. Marke ng is a
new func on which has been created, product development has been
aligned to marke ng. To bring a sharper focus in product development
ac vi es we have split Rice and Co on under independent leads.
Sales organiza on is being strengthened with a specialised resource
who will support the training needs, market development ac vi es
and Go To Market for the en re sales organiza on to bring in
effec veness and efficiency in sales and market development process.
Supply chain created independent sub func ons of Seed Produc on
Research(SPR) /Parent Seed Planning (PSP). Delivering quality
products consistently and on a sustainable basis will build a lot of trust
with the farmer in addi on to making us a winner in the marketplace,
to this end we have created an independent QC func on repor ng to
the CEO. Finance and Research have strengthened their teams with
new addi ons. All in all, we got good talent on board to support our
growth plans and I am proud to say that we are going strong. HR
Organiza on has been strengthened to support our growth plans and
providing opportuni es for employee learning and advancement. We
are reviewing our employee policies and our endeavour is to be
compe ve in the industry we operate. Happy to share that our
revised Group Mediclaim /Group Personal Accidental/Group Term Life
Insurance policies are among the best in the Industry.
C. I am also pleased to inform you that we are relaunching our
Vegetable business in Q3 of 2017 under our popular US Agri brand,
Vegetable organiza on is being built currently and the team is working
hard on ensuring a launch by 3rd Qtr.
D. We have engaged with a top-notch management consultant
(Avalon) for 12 weeks effec ve 24th September,2017 and together we
would create a Mission/Vision for this journey of SeedWorks. Some of
you are already engaged in this project and we will do road shows in
the month of January 2018 to share our Mission/Vision and the role all
of you will play to ensure that we stay commi ed to our
Mission/Vision.
E. We have moved to a new “OPEN”, “EFFERVESCENT” and “TRENDY”
office at a loca on in heart of Hyderabad city. This unique office is first
of its kind in the Agri input industry, addi onally we are also inves ng
and building infrastructure in areas of supply chain and research as
required.
As Seedsman our job doesn't end only by selling but ensuring that we
handhold the farmer throughout the crop cycle, I am sure each one of
you are working hard to ensure that farmer is ge ng a boun ful crop
and we are mee ng his expecta ons. The next six months are cri cal
as we need to ensure that we plan right in areas of supply chain, do the
right advancement of products, work hard to showcase our
technologies and products to the farmers in the harvest season while
engaging our trade partners, government ins tu ons and agriculture
department in all the work we are doing around farmer extension
ac vity.
I am privileged to be part of this great organiza on and talent and
looking forward to working with you all to make SeedWorks a great
company, The Right Way.
All the best for the Produc on and Post Season ac vi es.
1
Project Swift
We are living in interes ng mes, where the pace of progress is expanding over each feature of
life, driven basically by innova on. Being a science organiza on, we have seen quick changes in
the way cul va ng innova on. We all need SeedWorks to be a world class organiza on – seen
as a pioneer in our general vicinity, beneficial and socially mindful, while conveying be er
incen ve to the customer. Building such an organiza on will expect us to be in front line of
progress, driving the change procedure. Obviously, there is degree for development all around
and we ought to be interested in all poten al outcomes. In this specific situa on, we are se ng
out on a trip to enable us to accomplish our proposed objec ves. Along these lines we have
propelled "Project SWIFT" with an external agency “Avalon Consultancy". "Project SWIFT" is
the excursion that will enable us to understand our dreams and yearnings of turning into a
really world class organiza on.

“Project SWIFT” will be executed in five stages.

Se ng up the Mission & Vision statement for SeedWorks
Growth Strategy Detailing
Diagnosis of Opera ons
Iden fica on and Priori za on of Strategic Ini a ves
Financial Impact Assessment

The kick off session for Project SWIFT was held on 22nd September. The Project SWIFT logo was
unveiled in the morning session followed by launch of “The Right Way” (Values which will
enlighten us to do our business). The briefing about the project was done by the Avalon
th
Consultancy followed by a ni y gri y on what are our strengths & weaknesses. On 5 October
we had a brain storming session to generate new ideas on characterizing the Mission and Vision
proclama on for SeedWorks. The response from the members was very encouraging. By end of
the day, we had numerous extraordinary thoughts coming out which will be u lized by Avalon
team in encircling the Mission and Vision Statement.

We will be clear about our mission & vision statement very soon. The following step is to
characterize our short term &long-term strategies & we are working towards it.

This is only a start however and we are moving towards our objec ve well ordered. We should
work towards accomplishing our shared objec ve of influencing this "Project SWIFT" an
amazing achievement. We will keep you educated about the updates according to the
metable.

SeedWorks enters Vegetable Segment

SeedWorks Interna onal Private Limited announces the launch of vegetable division, in line
with the commitment to provide innova ve and high-quality seed solu ons to the farmers. This
expansion targets the poten al space in vegetable segments, looking beyond the exis ng
mainstream brands. We aim for a vigorous comeback in vegetable segment under brand name
of US Agriseeds; looking forward to be a trend se er and provide superior products.

Our strategic crops are Tomato, Chili, Okra, Cucurbits and will be launching an array of products
in other vegetable crop segments also. We are thankful to all our stakeholders, for all their
support, in our endeavor to foray into veggie business. Let us work together and make this
exci ng new journey, a remarkable one!.

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Zing HR in New Avatar: Version 2.0
A new me coming soon...
We are working on our web portal Zing HR by integra ng it with other internal systems
and therefore leveraging it to offer value-added services to our employees. By truly
understanding what informa on our people need and how they need to use it, we will
aggregate the right data and systems and ul mately build an interac ve, user-friendly
web portal “Zing HR” that will drive value. Various elements such as chat rooms, forums
and useful surveys will be added to the portal in the coming future so that everybody be
in touch and exchange views thereby making it as an interface where the informa on
keeps on flowing between the company and the employees.

Our Leadership Team

1st from Left : Rajasekaran Rajakumar – Head QA & QC 1st from Right : Ajay Juneja – Business Head – Vegetable Crops
2nd from Left : Rajan Narayanan – CFO 2nd from Right : Venkatram Vasantavada – CEO
3rd from Left : Ghanshyam Chandra Singh – VP HR 3rd from Right : Sundar Raja Vadlamani – VP Supply Chain
4th from Left : Rakesh Kumar Singh – VP Sales – Field Crops 4th from Right : Mallikarjun Hosamani Basavantaraya – Head Breeding – Cotton
5th from Left : Jagadeesha Gouda – Head Breeding – Rice 5th from Right : Vinayak Raman Sharma – VP Marketing – Field Crops

3
 Straight from the horse's mouth

What Supply Chain has to say...

SeedWorks is one of the major players in India when it comes to co on seed produc on
and is growing vigorously year by year. We are directly involved with 20000 farmers in 5
States 80 Districts and 1798 villages and are con nuously working for their welfare. At
SeedWorks we provide training and awareness regarding new produc on techniques to
farmers so that they can enhance their produc vity which ul mately results in more
income genera on.

Digitalization Launch of New

Updates Cotton Project

All SCM ac vi es are totally integrated
with ERP system, and the new Field app
for live mapping of the field ac vi es is
fully func onal.
Bar coding in co on is successfully
implemented and is live now ensuring
the traceability and detec ng the
counterfei ng.
Successful capturing of live Produc on
field data in Seedflow with the help of
Mobile Applica on.
New co on project has been launched
near Ko ur by Jam Jam. It includes
se ng up of 25000 sq. . warehouse
and a new bosch packer with Yamato
Japanis MHW with TTO QR code printers
for be er speed and weighing accuracy.
We a re a l so devel opi ng pouch
mechanism which will scan each pouch
and integrate it with Seedflow to give
best accuracy in packing.

Aim is to do geotagging for each and

every field in the coming future.

Project called Digi - Falcons is under way

where we are working on Drones and
Image Analy cs.

4
 Finance and IT Updates
Projects Accomplished
All reimbursements accoun ng is being
processed through Zing HR App. The
finance team thanks all the employees
and their repor ng managers for their
coopera on and successful
implementa on of the same.
Real me comparison of sales & expense
budgets with actuals - Integra on of
sales & expense budgets to Seedflow.
Cashless payments.
General & Operational
Se ng up of centralized employee travel
desk.
Tie up with Indigo Airlines for corporate
bookings.
Standard opera ng procedures
documents to be shared across the
departments for be er efficiency and
effec veness.
Compliances
G S T - G o o d s & S e r v i c e s Ta x ,
Implementa on process has been
running smooth in our company and the
company has been compliant with all the
GST provisions ll date.
All the periodic returns were filed within
the prescribed melines across the
states centrally at Hyderabad office. A
GST workshop shall be conducted in the
second week of October.
Going forward any updates/changes in
the Laws and regula ons which effect
the business of SeedWork shall be
communicated through this Newsle er.
Work in Progress
Integra on of discount schemes through
Seedflow and genera on of discount
reports to reduce me and risk for errors
through manual calcula ons.
To improve upon the produc on field
inspec on android app.
To develop Quality field inspec on
android app.
Development of new reports in Seedflow.
Developing Vegetable accoun ng in
Seedflow.
Automa on of financial reports and
presenta ons through Qlick View.
Communication
Change in design and layout of
business/le erheads. Any requests for
the same shall be communicated to Ms.
Smita/ Ms. Jyothi.
The corporate office of the Company has
been shi ed from Gowdavally Village to
Banjara Hills Hyderabad.
IT Systems & Security
The IT team has come up with the latest
technology setup and has implemented
quality security systems in the corporate
office.
50 tabs have been distributed to update
the field inspec ons to co on produc on
staff i n t h e states o f Gu j a rat a n d
Maharashtra.
Implemented security system SureLock
MDM for all the 50 tabs.
5
 Promising Brands
US 305

US 305 is MS Type (fine) grain which fits into Medium Maturity Segment. It has wider
geographical adaptability and more yield compared to other varie es. This Hybrid is good
in taste and is fetching more grain price at the market. User farmers have very sa sfactory
response to this hybrid and promising good area increase for the coming year in UP. It will
be introduced in Bihar next year.

US 51
Hybrid for North Indian Market
It is a co on hybrid with more yield, more no. of bolls/plant and good boll weight. This
hybrid has tolerance for sucking pest and CLCV, very well accepted product by the co on
farmers and is ge ng huge demand for upcoming Kharif 2018 sowing.

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 Sales and Marketing Updates
Sales
Manager Sales Development posi on has been created and Mr. Somnath Sen Gupta
has been iden fied for this posi on. Somnath will work closely with regions to help
them in achieving goals.

Mr. Rupesh Sinha Zonal Manager Patna and Mr. Srinivas as RBM Hyderabad have
joined SeedWorks sales team with rich and valuable experience.

Newly launched co on hybrids US 51 and US 71 in north India and US 7067 and US 4715
in central and south India are performing very well. Farmers and trade partners are
very excited with the performance of these hybrids.

US 305 is performing beyond expecta ons of customers in UP and Bihar, farmers and
trade partners are very excited with its performance.

Reginal teams are busy in conduc ng PDAs and are very excited for upcoming
challenging year ahead.

Marketing
Marke ng team has been created in this organiza on for the first me as business is
now growing to significant levels so there will be lot of thrust to focus on more
innova ve ini a ves in approaching the customers which includes.
Digital Interven ons
Sharp Customer Connect Programs
Trade Engagement Ac vi es
Be er designed Promo onal Campaigns
Product Advancement Ac vi es

7
Congratulations and Celebrations
We Prashant Cholke and Rupali Cholke got blessed with a baby boy on 6th September
2017. We need your blessings for his bright, healthy and safe future.

(Prashant Cholke is Area Produc on Manager based at Gujarat)

Rahul Pawar and Yugandra Pawar are so happy to announce that a new very cute baby
boy got added to our family on 21 September 2017. We need your best wishes and
blessings for our new born child.

(Rahul Pawar is Produc on Officer at Gujarat)

We Prashant Dengale and Mitali Dengale are happy to announce the arrival of baby girl in
our lives on 8th May 2017 as the sweetest and cutest angle with whom our life as parents
becomes amazing. We need your blessings for her bright future.

(Prashant is Assistant Manager Produc on at Gujarat)

Raja Vadlamani, Sathya Narayana Patluri completed 10 years of service with SCM at
SeedWorks.

Dussehra Celebration @ Office

Good over Evil
th
The team of SeedWorks celebrated Dussehra on 29 September 2017 with great zeal and
enthusiasm and as a part of celebra on we organized “Ethnic Wear Day” @ office where
people came in tradi onal a res reflec ng diverse Indian culture. Mul ple a rac ve
prizes were kept for Best Dressed Male/Female and People's choice Best Male/Female.
There was the spirit of togetherness seen during the fes val which boosted the morale of
everyone and gave us the courage to fight for our right and a lesson that there will always
be the victory of the righteous and virtuous.

8

Group Mediclaim Policy Period –
(12-08-2017 to 11-08-18)
IFFCO TOKIO GENERAL INSURANCE
#
COMPANY LIMITED– Previous
Sum Insured Rs. 2,00,000 for all
1 th
Grade employees.
Maximum Room Rent for all
2 categories Rs. 5,000/- for normal
room and Rs. 8,000/- for ICU.
New Policies
NEW INDIA ASSURANCE -
Exis ng
Sum Insured is Rs. 4,00,000/-up to 4th
th
level employees, from 5th to 7 level
th
Rs. 5,00,000/-, from 8 to 9 level
Rs. 6,00,000/-coverage.
Room Rent Limited up to 2% of Sum
Insured(SI) for Normal Room & ICU.
E.g. if SI is 4 Lakhs your
en tlement is 8000 Rs./-day
Group Personal Accidental Policy –
(01- 09 -2017 to 31-08-18)
Objec ve of policy:- To provide financial security and support to the family
members of Employees in case of any unforeseen eventualityAccidental Death +
Permanent Total Disablement + Permanent Par al Disablement + Temporary Total
Disablement(E.g. If you suffer Accidental bodily injured you are eligible for weekly
payment up to 100 weeks) We are happy to inform you that Organiza on has
increased the risk coverage benefit under current year's policy significantly when
compared with the coverage as offered ll last year. Details are as given under:
IFFCO TOKIO GENERAL INSURANCE BAJAJ ALLIANZ GENERAL INSURANCE
#
COMPANY LTD. - Previous COMPANY LTD. - Exis ng
1 Maximum Sum Insured is Rs. 5 Lakhs Maximum Sum Insured is 6 mes
for all level employees. of your Annual CTC.

Maternity Benefit @ 20% of S.I

Maternity Benefit Claims Limited
3
subject to a maximum of
Rs. 30,000/-for Normal Delivery
E.g. Your Annual CTC is 10,00,000/- E.g. Your Annual CTC is 10,00,000/-
Rs.30,000/- (Normal) and The benefit would be 5,00,000 only. The benefit would be 10,00,000*6=
Rs.50,000/-for Caesarean Delivery.
Rs. 50,000/-(Caesarian). 60L.

Group Term Life Insurance –

Employee Deposit Linked Insurance Scheme
(04-10-2017 to 03-10-18)
Object of Policy: - To provide financial security and support to the family We are happy to inform you that company has decided to opt for SBI Life's Group
members of Employees in case of any unforeseen eventuality due to any reason Insurance Scheme w.e.f. 01.10.2017, in lieu of EDLI benefit as offered by EPFO
(excluding suicide). department. By migra ng the policy to SBI Life, company shall be able to offer
We are happy to inform you that Organiza on has increased the risk coverage be er risk cover benefit under EDLI Scheme to the family members and
benefit under current year's policy significantly when compared with the dependents of our employees in the event of death due to natural causes, illness
or accident.
coverage as offered ll last year. Details are as given under:
EDLI Scheme with Insurance
Future Generali Group Term Life # EDLI Scheme With EPFO
# SBI Life Insurance – Exis ng company
Insurance - Previous 1 The risk cover benefit depends on The current policy shall offer uniform
1 Uniform Cover of Rs. 5Lacs per Sum Insured has been increased to mul ple factors like basic salary, cover of Rs. 6.02 Lacs to all employees
average PF balance, employee’s irrespec ve of their salaries and PF
Insured member for all level of the tune of tenure in the organiza on etc.
employees. “6 mes of your Annual CTC” balance. Full coverage shall be
Accordingly, the coverage benefit is
not uniform for all employees and available to the employees from the
E.g. An employee is having Annual E.g. An employee is having varies based on their basic salary very first day of their joining the
CTC as Rs 10 Lacs The Risk cover Annual CTC as Rs 10 Lacs a nd other deta i l s. M ax i m um organiza on.
benefit would be Rs. 5 Lacs only. The Risk cover benefit would benefit any employee can get
now be Rs 10 L*6 = 60 Lacs. under the EPFO scheme is Rs. 6
Lacs.

Future services Gratuity Insurance Benefit

Object of Policy: - As per the organiza on's policy currently all the employees are eligible for Gratuity benefit on comple on of 5 years service period with the
organiza on. However, the Company has decided to give addi onal Gratuity benefit to the employee's family in case of unforeseen eventuality. Details are as given
under:

Current Gratuity benefit Addi onal Future Service Gratuity benefit

As per the guidelines, an employee is eligible for Gratuity upon comple on of 5
years service with the company wherein the benefit is calculated based ohis last
drawn basic salary.
For example: - An employee having monthly basic salary of Rs. 50,000/- shall get
Gratuity of Rs. 144230/- once he completes 5 years service period and exits from the
organiza on.
Organiza on has now opted for Future Service Gratuity Insurance cover.
Under this scheme, if an employee expires during the service, in addi on to
the accrued Gratuity amount, his family shall get addi onal benefit by way of
Future Service Gratuity.
For example: - An employee having monthly basic salary of Rs. 50,000/- and
5 years service period expires unfortunately at age of 32 years.
Benefit payable to family: -
Gratuity Benefit – Rs. 144230/- (for 5 completed years of service)
Future Service Gratuity – Rs. 8,07,692/- for future service of 28 years
(60 years – 32 years).

9
 New Joinees

Venkatram Vasantavada Ram Avtar Nagaraj Vasappa Basavaraddi Shivcharan Damodar Ghanshyam Chandra Singh
Chief Executive Officer Cotton Breeder Senior Cotton Breeder Product Development Officer VP (HR)
DOJ: 6/1/2017 DOJ: 6/1/2017 DOJ: 6/1/2017 DOJ: 6/19/2017 DOJ: 6/19/2017
Corporate Research & Development Research & Development Research & Development Human Resources

Rajasekaran Rajakumar Vinayak Raman Sharma Mallika Sridhar Peri Sunil Kumar S N V Amar Dileep Chitturi
Head Qa And Qc VP (Marketing-FC) Purchase Officer Senior Officer Officer
DOJ: 7/27/2017 DOJ: 7/28/2017 DOJ: 8/1/2017 DOJ: 8/3/2017 DOJ: 8/3/2017
Quality Marketing F&A & IT IT Human Resources

Ashutosh Avinash Patil Ajay Juneja Aditya Pratap Singh Smita Jayadevan sharanappa kuberappa pujar
Business And Marketing Analyst Business Head - Vegetables Product Development Officer Sr Manager - Ceo Office Assistant Breeder - Rice
DOJ: 8/4/2017 DOJ: 8/16/2017 DOJ: 8/17/2017 DOJ: 8/23/2017 DOJ: 8/28/2017
Marketing Vegetables Product Development Corporate Research & Development

Alok Jain Om Prakash Gupta Shailja Sood Paravatham Lokanath Reddy Anshu Rani
Manager Parent Seed Crop Manager - Cotton Sales And Marketing Analyst Assistant Manager Crop Manager- Rice
DOJ: 9/1/2017 DOJ: 9/4/2017 DOJ: 9/4/2017 DOJ: 9/8/2017 DOJ: 9/21/2017
Production Marketing Sales Human Resources Marketing

Arathi Madhavan Shriniwas Subbarao Mupaneni Rupesh kumar Virupaxagouda Patil Aafreen Sabahat
Market Research & Coordination Regional Business Manager Zonal Manager Rice Breeder Assistant Manager- Communication & Branding
DOJ: 9/21/2017 DOJ: 9/21/2017 DOJ: 9/22/2017 DOJ: 9/22/2017 DOJ: 9/22/2017
Vegetables Sales Sales Research & Development Marketing

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SeedWorks Interna onal Pvt. Ltd.