Introduction


• Pen has been used as an writing

instruments since

ages. The history of pen can be crated back

to 1380’s when the first patent on the ball
pen was issued to Petrache Poenaru. Our
company has taken inspiration from the
feathers that were used by Rajas and
Rishis’. The flow that it gave to them in
writing different manuscripts is found in our
products. Our pen target different groups,
including grown-ups, kids, and the honchos
of the corporate world. The Pen will surely
stand beyond the expectations of users.

Reasons For
Selecting The
Product.
• As Student, Following are the reasons:-

 It is a unique topic and none of my

friends have chosen it. 

 As a Student, I am more connected with
it. Therefore it gives me better
understanding of this product. 


• As a Company, following are the reasons

for selecting the product:-

 Due to the cut throat competition in

education, we feel it our duty to provide
the students with the best of writing tool.



 We find a great scope to grow in this

field. 

 It is a commonly found tool with person
of any field. So we intend to give all the
writers the best way of writing

experience. 


Permissions And
Licenses Required.
1.Patent Registrations: Patent rights are
given by govt to the employees for
having innovative products. No
companies can copy design, technology,
etc. if the product is secured through
patents. The company has to pay fees to
the registrar on the timely basis till the
company wants the patent rights. 


2.Trade Mark: A part of brand which is

given legal protection is called trade
mark. Applying for the trademark is an
easy procedure. The company has to give
the list of brand names for which it needs
trademark. Only one of the name is
selected out of the list. 

Competitors' USP.
1.Classmate pens: ITC forayed into the pen industry
with the launch of classmate pens across market
offering the consumer stylish and attractive
designs. Classmate pens delivers unmatched
comfort and neat writing experience. Classmate
pens are attractive in design and superior in quality.
The pens offer ergonomical grip; precision
engineered tips and controlled ink flow. Mechanism
to keep the writing smudge free and writing
experience a pleasure. This first took off in the
year 2009. ITC Classmate becomes the first Indian
company to join the Global Forest and Trade
Network (GFTN). 


2.Uni-ball pens: The mitsubishi “uni” pens were able

to capture large share in the market through the
following value added features in their pen:- the
smooth writing experience, the ability to write
super fast, superior resistance, never fades, vivid
long staying colours, low viscosity, low smudging and
smooth intense flow. The company use PRODUCT
 CONCEPT and concentrates on more quality
building. 


 Cello: Lauded as one of the world's best and India's

largest pen manufacturer's and well known for its
dynamism and spirit of innovation. Cello
ceaselessly endeavors to bring in the newest and
the best of technology to set new benchmarks in
quality and innovates constantly to blaze new
trails in the market place. At Cello, innovation is
not just a guiding philosophy, it is a key business
process, dynamism and a defining attitude. Today
Cello offers one of the largest range of pens
offered by any manufacturer in the world. 


 Flair: It attributes innovation & commitment to

quality as it core competence. It is exporting to
more than 75 countries across the globe. Flair
has expertise for OEM business as well, and its
clientele includes most of the major brands from
the field of writing instruments. It has tie ups
with some of the pioneers of writing instruments
industry. It has a wide range of product in its
competence. 3 of its own brands FLAIR,
 LANDMARK, and RUDI KELLNER are conquering
the whole world. 


 Reynolds: A continuous focus on constant quality and

constant endeavor to provide quality products at
affordable prices have ensured it to be in the
indian writing instruments market. The company
substantially invest on reaching more customers
through T.V., press, radio and other mass media
communications. Market revolutionist has always
being tagged to key notes which through
continuous efforts has transformed the writing
instruments category from a commodity to a
brand dominated segment. 

 Puzzle easy flow

Point Size: .7mm Tip: Jumbo bulky

Ink: DSW


Features: Waterproof ink,
 Crystal

Clear Body, Instaflow Ink
Technology for smooth writing,
ergonomically designed barrel for
smooth and sharp writing,
sweat absorbing.
 Puzzle executive

Point Size: .0.5mm


Tip: Techno Radius
 Ink: DSW


Features: Waterproof ink, Crystal
Clear Body, Instaflow Ink
Technology for smooth writing,
Ergonomically designed barrel for
smooth and sharp writing, sweat
absorbing
Puzzle Pens (name)
• (logo)


• (label)

• Your success is our goal.
(tag line)
Features of my
product
 This pen combines the ball
point design with the use
of liquid ink and flow
systems of fountain pens.



 It’s tip is small sphere of

0.5mm in diameter to give
you best writing
 experience. 


 Puzzle Pens’ needs less

pressure to be applied and
writes smoothly. 


 It is smudge free. 


 Puzzle pen has the best

grip with sweat
absorption. 

 The puzzle pen with light
weighted body gives you
the Luxury of fountain
pens and affordability of
ball point pens. 


 Water proof ink on most

of the surfaces. 

Selling Price Of
Competitors.
Competi
Price
tors Wholesalers Retailers
too...
Brand
Reynolds 20/- 23/-
Classmate 19/- 21/-
Uni-ball 25/- 27/-
Cello 11/- 13/-
Flair 15/- 17/-
Packaging
 Secondary Packaging: Pen
will be packed in
cylindrical plastic box
(recyclable) with a sponge
protection from both the
ends. It will protect the tip
of the pen and would also
 provide it with support. 


 Tertiary Packaging: The

pens will be transported in
a hard cardbox carton in
following way. 


 Firstly 100 pens will be

wrapped in a thin plastic
cover. This packing will
be called ‘nod’. 

 Then, these 100 nods will
be packed in the hard
carton for final
transportation. 


 In this way, it will provide

3-way shield protection
and will protect the pen
from all kind of damages.



 A single hard carton will

 contain 10 pens. 


Channels Of
Distribution.
• Our company is selecting
indirect channel in that two
level channels for following
reasons:-
 This is most commonly used
distribution path where two
intermediaries are adopted by
firms to sell the product. 


 The manufacturer sells the

goods in bulk to wholesaler
who sells in small lot to
retailers who supply it to
ultimate customers 


 For less costly products,

longer channels are preferred.
 


 Our product is not complex,

for simple products longer
channels can be used. 


 Our product is non-perishable

so it can be distributed with
long channel. 


 This Company is new,

therefore, long channels are
advisable. 

Warehousing
• The company has
appointed C&F ( Cleaning
and Forwarding ) agents in
various states like
Rajasthan, Maharashtra,
M.P., Karnataka, Goa, and
Tamil Nadu. The goods
will be dispatched to
wholesalers and retailers
through the distributors.
Therefore, the stock will
be placed in the ware
house of various state
under their corresponding
C&F agent.
Promotions
Programs.
 Advertising: It is an
 important promotional tool
which 
 reaches mass and is
economical too. 


 We will be giving
advertisement on T.V.
having a celebrity with an
encouraging personality. 


 We Will be giving adds in

big posters across public
places, in magazines and in
newspaper. 

 Personal Selling: The
company has tie ups with
major institutions. The
representative will distribute
the free sample to the
students in different school.



 Sales Promotion: The

company is using product
combination as a means of
sales promotion. On
purchase of minimum 15
units of pens, the
 buyer/consumer will get an
Eco-Friendly notebook for
FREE. 


Schemes
 Schemes For The
Wholesaler And
Customer. 


 Wholesaler: The
company is providing a
special scheme for it’s
 new release “puzzles”.
For All the wholesalers
who will buy more than
1000 units of pens will
get 100 unit of pen
FREE. 


 Customer: The Customer

will get an notebook free
of 150 pages, if he/she
buys more than 10units
of pen or buys a whole
packet of 20units as a
half price. 

USP of my Product
• WE ARE NOT JUST
THE BEST PEN
MANUFACTURERS
BUT WE ARE THE
ONLY THAT...
Has received the ECO
HUBBY CERTIFICATE
for the quality of raw
materials used.
We assure the writers,
16.5 km non stop writing
experience.
Provides a sweat
absorption grip – first time
with any of the pen.
Provides 24*7 customer
support service. Firm
Grip for Stress-Free
writing. Smudge-free
Writing with Water
Proof Ink.
Transportation.
• We will use mainly road
transport for transporting
our products to various
states’ c&f agents. The
vehicle will be able to
transport 1,00,000 cartoons
approximately 100 crores
pen.
• We have many branches
in various states managed
by colleagues. By road,
railway transportation, we
will transport our products,
to different cities that will
grow our goodwill in the
market.

Social message for

the Label
• We aspire to be a major
brand in writing
instruments
WORLDWIDE by
producing High quality
pens for the masses.

Marketing Mix.
 Product: My Product is a pen with a
techno (sweat absorption) grip. It is
a ball point pen with 0.5 mm
stainless steel tip to give the users
best flow and grip will writing.
There is collaboration with German
technology. The company has
invested more which leads to more
innovations. 


 Place: The product will be available

at all those places which are
convenient for the customers, like
any stationery shops, or a
supermarket where the customer can
easily reach. We will give free
samples to students outside their
school, so that if they like our
 products then they can purchase it
from their nearby places. 


 Price: Price of our pen will be equal

to the market price of our
competitors. Three basic pricing
strategies are: market skimming
pricing, market penetration pricing
and neutral pricing. The 'reference
value' (where the consumer refers to
the prices of competing products)
and the 'differential value' (the
consumer's view of this product's
attributes versus the attributes of
other products) must be taken into
account. 


 Promotion: We will be giving out

the catalogues of our product outside
the schools, giving the advertisement
on newspaper or magazines. There is
no season for the promotion of the
product because pen is that kind of
product which is used day and night
by the customer. Public relation and
effective communication that may
use to provide information to
different parties about the product.