Competitor Analysis

Product Name Market Position Strengths Weaknesses Market Shares

and Logo
Dubbed by many Potato corner have To have a
as the best 70 outlets were competitors like
flavored fries they opened two years shake shake fries
have ever tasted, from starting the from Mcdonalds
Potato Corner has business! and Flavored fries
been a leading from Jollibee.
brand in the food After winning the
industry for 24 same prestigious A small chart that
years with more award for three selling a fries for a
than 500 branches years in a row, small amount of
in the Philippines, Potato Corner was 10 pesos which is
and around the given the located on the
world. Franchise Hall of outside or side
Fame award by the walk.
Potato Corner Philippine
introduces Franchise High price of the
flavored French Association and product.
fries to the the Department of
Philippines and Trade and Industry
opens its first
outlet in
pioneering
flavored French
fries and the food
cart business, in
general.

Street food chip is Low price They think its dirty

the alternative
snacks of the Can see Not healthy
people. everywhere
Product Name and logo Market Position Strengths Weaknesses Market Shares

Every chip is Banana Chips Having a

packed with and the sweet competitors that
amazing smell of fresh sells an
goodness that bananas will affordable price
will send you surely make of chips in the
over the edge. your mouth street
Fall in love with water. Its crispy (sidewalks)
its unique and texture would
delectable flavor. make you bite
with so much
delight that you
would go
bananas for it.

Business and The most Price are much

operations exciting potato higher than
consultancy fries in the usual.
market today. (expensive)
Start-up and pre- Made of 100%
opening Natural and Comparable to
assistance Fresh Potato, non-commercial
twisted vendors
Comprehensive
training Cooked to
perfection.
Comprehensive Seasoned with
operational delicious
manual flavors.

Site evaluation
assistance
Common Chips Vendors in the Phil-
ippines Market Shares

Potato Corner 37%

Shing-A-Ling 28%

Banana Chips 15%

Twistix 20%

Sales

Potato Corner

Shing-A-Ling

Bananan Chips

Twistix