Digital Transformation MAMD 2019_Group 5
Angela, Anuj, Hagar, Miguel, Stephanie, Yebin
Foyr’s tech helps bring to life any “to-be-built” property as a immersive, data-linked,
customizable 360 degree experience, which can run on any device with zero footprint. The
tech enables conversion and compression of any 2D (floor plan, building plan, design
information) or 3D (3D models) content into a web-link which can then be easily used in
pitches, shared on social media & chat messengers, integrated with any website and/or CRM
and used in any sales center or standalone presentations.
CURRENT PRODUCT OFFERING
IN THE PIPE LINE
Foyr Advantage
Its simple – just send in your inputs and you will get an output in 2 to 3 days
No restriction on floor plate size
No restriction on number of users who can access
Foyr added value
All software belong to Foyr (around 15 patents in waiting) – Control of
product, can quickly speed up, customization can be done quickly, software
develops based on interaction with clients
Global AWS cloud (Flexible, Cost Effective, Reliable, Secure, Scalable)
VR – Output can be exported to formats that are compatible with various VR
devices
 Digital Transformation MAMD 2019_Group 5
Angela, Anuj, Hagar, Miguel, Stephanie, Yebin
Benefits of 3D Interior Design – For Home Owners
A good 3D interior design package can be a great boon for architecture firms or
design firms. But for now, let us look at the advantages of 3D interior design for
home buyers.

Easy Visualization: Two-dimensional floor plans might not convey the complete picture
Common Ground: 3D interior design allows all differences to be sorted out before the implementation stage as Clients and designers will be on same ground

Cost Optimization: A good 3D interior design package would provide the flexibility of trying out all permutations at no cost
Time-Saving: The overall project duration gets curtailed due to this

Legal Compliance: No separate due diligence would be needed from the legal standpoint.
Technical clarity: it also gives useful insights into the technical aspects of the construction

Holistic view: A 3D interior design would give the home buyer a complete picture of his or her home.

"Real estate is a high-value transaction, and we want to empower investors

and occupiers to make informed decisions by providing advanced technology
for visualisation of their projects. We see it as a win-win situation for corporates
and startups to work together to bring the industry forward."

- Shailesh Goswami , CEO Foyr

 Digital Transformation MAMD 2019_Group 5
Angela, Anuj, Hagar, Miguel, Stephanie, Yebin

Foyr's technology can create 3D How to Offer value in how the property is showcased,
experiences as well as virtual fit-out
and visualisation of commercial and
how to differentiate in the market place.
residential interiors at the touch of a how to help accelerate decision making. (Lag in decision making in leasing spaces )
button
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Input Received + Drawings & Images (2D) Output delivered (3D Walkthrough)
 Digital Transformation MAMD 2019_Group 5
Angela, Anuj, Hagar, Miguel, Stephanie, Yebin

For Real Estate Developer and Property Leasers / Sellers

 Digital Transformation MAMD 2019_Group 5
Angela, Anuj, Hagar, Miguel, Stephanie, Yebin

Input Received (2D) Output delivered (3D Walkthrough + integration with

Google map & Street views)
 Digital Transformation MAMD 2019_Group 5
Angela, Anuj, Hagar, Miguel, Stephanie, Yebin

What Next ?
Current offering

For Commercial office clients

Magikstore
For Architects & Interior Designers

For Home Furniture,

Furnishings and Decor

For Real Estate

For End Users

 Digital Transformation MAMD 2019_Group 5
Angela, Anuj, Hagar, Miguel, Stephanie, Yebin

Magikstore
Next Generation Wearables Integrated With VR Technology That
Allow Consumers to “Touch” Home Goods in Virtual Showrooms

A platform to create the next

generation virtual store for home
furniture and home décor ecommerce

APP + Wearables

Image:https://www.engadget.com/2016/04/05/ikea-htc-vive-kitchen-vr-app/
https://www.marxentlabs.com/products/virtual-reality-shopping-apps/

Opportunities.
Home Goods ecommerce Industry
is experiencing double digit growth.
The emergence of oversized and
overweight delivery services.
The emergence of more affluent
middle classes in global markets.
Liberal return policies.
Digital Transformation MAMD 2019_Group 5
Angela, Anuj, Hagar, Miguel, Stephanie, Yebin
Emerging
Technologies
Virtual
Showrooms
Bond devices
The virtual showrooms of tomorrow
will likely create a multi-sensory
experience that enable consumers to
experience a collection of furniture or
home goods three dimensionally,
Replicating the of feel (touch)
with greater functionality, and in ways
in virtual reality that are truly immersive
Haptic technology
https://www.shopify.com/plus/industry-reports/home-goods-and-furniture?itcat=plusblog&itterm=home-furnishing-ecommerce-sites
 Digital Transformation MAMD 2019_Group 5
Angela, Anuj, Hagar, Miguel, Stephanie, Yebin

Magikstore
Indian Furniture / Furnishings Market Sales 3 big drivers of increased
USD 25 Bn online retail
44
USD Bn 8% Share of online shoppers will
12%
19% exceed 200Mn by 2022.
28 40% Furnishing USD 16.5 Bn
3%
Efficient large goods supply
ONLINE
20 11%
chain covering most pincodes of
country will make online furniture
ORGANISED
purchase hassle free
60% Furniture 86% 81%
UNORGANISED
Large network of offline
experience store to remove
obstacles to online buying
FY2015 FY2018 FY2022 FY2018 FY2018 FY2022

Current Market leaders in Online furniture space Market Disruptor or not ?? Traditional Retailers

Until a few years ago, most would either call

their local carpenter or head to the nearest
furniture market. Now, increasing numbers are
going online—and furniture is expected to
become one of the largest category in the
rapidly growing Indian e-commerce market in
India.
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Magikstore
Reason for continued growth in online furniture retail in India “Earlier traditional retailers believed that a customer has to
Large growing middle class population due to rapid urbanization.
touch and feel the product before buying and therefore
need big space. But they have learnt now that this is not
“There is a gap in availability and desirability in the furniture industry the case,”
in India. Customers want modern designs, but the traditional stores
do not offer that variety,”
Pulin Shah, president of the Association of Furniture Manufacturers and Traders
“There is very little space for organized brick and mortar retail to
happen in the furniture industry in India. Rentals are crazy and
retailers need to generate Rs 4-5 crore ($652,103-$815,129) a Traditional retailers are seeing that and they now know that
month to be able to sustain the kind of space that a brick and mortar
retailer needs,” the online medium is here to stay

Finally, there’s also the fact that much of the growth will
come from India’s smaller cities. “India has too many
towns and cities, It’s not possible for a brick and mortar
chain to open an outlet in every one of these places.”

https://qz.com/india/288320/as-more-indians-buy-furniture-online-traditional-retailers-are-rethinking-their-model/
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Angela, Anuj, Hagar, Miguel, Stephanie, Yebin

Magikstore

SaaS (Software as a Service) for retailers and manufacturers

investing in an enterprise-wide, omnichannel 3D content strategy

View and
3D Room
Design in
Designer
Room

Cloud Based

360 degree
Virtual
product
Store
spin

https://demodern.com/projects/ikea-vr-showroom https://itunes.apple.com/us/app/roomle-3d-ar-room-planner/id732050356?mt=8 https://www.ajax-zoom.com/index.php?cid=modules&module=shopware

 Digital Transformation MAMD 2019_Group 5
Angela, Anuj, Hagar, Miguel, Stephanie, Yebin
1. 3D Room Designer (for interior designers / end users)

Foyr NEO (already under development)

Draw / Drag and Drop

Render / Modify edit 3D HQ Walk through

https://www.youtube.com/watch?v=XHi6UlMk6Gk
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2. View and Design in Room (for interior designers / end users)

Example – IKEA Place

“We found out through research that some

customers weren’t confident about buying,”
Michael says. “So, this is aimed at making
that experience easier for them.”
With the area of augmented reality evolving
so fast, Michael says it will be exciting to see
where the technology leads. “We don’t know
yet what’s around the corner,” he says.

https://highlights.ikea.com/2017/ikea-place/
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3. Virtual Store (for retailers / boutique designers)

Example – IKEA VR Showroom

https://demodern.com/projects/ikea-vr-showroom
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4. 360 degree Product spin (for retailers / furniture designers)

https://www.ajax-zoom.com/index.php?cid=modules&module=shopware
Magikstore
Thank you

Digital Transformation MAMD 2019_Group 5

Angela, Anuj, Hagar, Miguel, Stephanie, Yebin