CHAPTER II

THE INDUSTRY AND BUSINESS DESCRIPTION

This chapter discusses the products and services, major players in the

industry, market trends and directions, capacity of the industry, key success

factors of the study, general description of the venture which includes the

business name, service of the feature style, service labelling, uniqueness of the

services and potential venture.

Services

Review Center business generally provides lectures, mnemonics, group

studies, exam drills, tests ,film viewing, analysis and rationalizations but also

emotionally and spiritually through motivational talks and services unbiased to

one’s religion.Taking into consideration different methods to further enhance

students’ knowledge through adjunctive instructional and learning aids and

furthermore dissemination of test taking strategies and board questions that are

in tandem with the latest test framework.

Major Players in the Industry

According to City Permits and Licensing Division in General Santos City,

as of (2018), there are 16 registered Review Centers here in General Santos

City.

The following are the major players:

BMC’s SVCR Review Center – located at Lucban Street General Santos

City. It is owned by Ms. Aurora Kharizma Calugay. The business is a

partnership kind.
 SLRC Training Center – located at Champaca, Dadiangas east. General

Santos City. The business is owned by Lardizabal and Castil. The business is

run through partnership.

CTRTC Review Center – located at Laurel Avenue Brgy. Dadiangas East,

General Santos City. It is owned by Mr. Fernan and Mr. Philip Sayson. It is a

partnership kind of business.

TSAA IELTS Review Center – located at Cabel Street brgy. Lagao

General Santos City. Owned by Alena Cachuela and Flores. The business is a

partnership kind of business.

MICPAR Review Center – located at Quirino Avenue brgy. Dadiangas

east, General Santos City. The business is owned by Zyndron Canlas and Saab

Market Trends and Directions

Review Centers, based on the interview conducted of the respondents the

market size and trend for this kind of business will depend on the number of

people visited and patronizing in the business daily. Rendering a quality service

that will satisfy the customers in number one objective of the business. The

business strategic way of attracting customers is through providing a review

package promos and discounts. The proposed business will give path to the

continuous development of review center in the business industry and aside from

that review centers are using high quality equipment for lectures to their students

to disseminate clearly the information and test – taking strategy.

Capacity of the Industry

Establishing a review center business has the capacity to accommodate

the number of potential customers considering the 15 existing players of the

industry. It has the capacity to exist up to 100% because of the unending needs

of review center to give the services to the people who want to excel and pursue

their chosen fields. Still there is a market in additional of review center even if

there are some competitors that already existed in the locality in which factors

are to be considered. The proposed business has the potential in providing

services to its customers because they have different ways in terms of strategy.

Key Success Factors

Affordable Price – this factor affects the success of the business of the

existing players because customers attracted to the services offered by the

business establishment.

Access Location – the location of the business of the customers is good

because it is along the schools, accurate and visible to its target market.

Customer Relationship Management – it will help increase profitability

by identifying customer satisfaction, loyalty and advocy. It will bring information

from all datas within the organization and to give a holistic view of each customer

in real time which will benefit.

Customer Satisfaction – it is considered as a success factor because

customers’ satisfaction is one of the reason why people are pioneering a

business.

Better Financial Management – the customers have well planned

decision for their business finances.

Well trained Employees – is knowledgeable on how to properly cater the

customers and is responsive to the request and needs of the customers because
of the approachable personnel, customers will satisfied in the services with a

high percentage that they will come back.

General Description of the Venture

The proposed business is named PILOT Review Center. It is located at

Biatiles Street, General Santos City. The proposed venture will be hire 12

employees. One (1) manager, seven (7) licence lecturer on certain fields, one (1)

cashier , one (1) front desk in the table that accommodates the customer ,one (1)

janitor that will maintain the cleanliness of the review center and assures that

rooms are well organized and one (1) security guard to secure the safetyness

inside and out of the business.

The proposed business will rent a space with an area of 200 square

meter. It is located at Anonas Street, General Santos City.

The Review center will be open from 8:00 am in the morning until 6:30 pm

in the evening, Monday to Saturday. PILOT Review Center will make its service

good and suitable for customer needs.

Service Name

The proposed business will be named PILOT Review Center .The

researchers choose this because they want to guide the future of the students

that will lead them to success.

 Figure 2. Business Logo

Service Features and Styles

The PILOT Review Center offers good and quality services to the

customers. The proposed business will be giving customers all the satisfaction.

There will be a good facility where the customers can focused and internalized

their reviews in such a comfortable place.

Uniqueness of the Business

The proposed venture PILOT Review Center will be unique in a way the

proposed business includes a dormitory for customers who were from other

places and needs to stay for a longer period of time for their review and the

business will have a technological base lecture- reviews supervised under the

program services to enrich and holistically unified to fit with current demand in

each profession they choose.

Potential Venture

The proposed business has the potential to grow and expand because

General Santos City is one of the most known cities in the country in terms of its

creativity of cultures and festivities. As the General Santos City is expanding

there will be a lot of possible customers.

Business Strategic Plan

The business strategic plan contains the vision, mission, objectives SWOT

analysis and the location analysis.

Vision

The proposed business venture envisions to be known and be one of the

best producer of board passers in the country.

Mission

The proposed business PILOT Review Center is committed to provide

quality services and produce passers that are highly competent in their chosen

field.

Objectives

1. to generate profit at the rate of 20% per year.

2. to be competitive enough competing with the existing players in the

industry.

3. To develop relationship with in the customers through personal service.

4. To prove the needs and satisfaction.

SWOT Analysis

The following are the possible strength, weakness, opportunities and

threats in establishing a Review Center in General Santos City.

Strengths

Strength is the characteristic of the business that gives it an advantage

over others.

Excellent Customer Service – various business nowadays offer services to the

public with the objective of giving the customers the services they ought to have,

but the concepts does not define the satisfaction by giving the customers what

they want but exceeding customers expectation, thus it will.

Reasonable Price – the proposed business will give the customers reasonable

price for the right program of the business offered and will make sure that it is

suitable for them to have their reviews.

Licensed/ Professional and Accomodating Employees – the employees of

the proposed business assured to be knowledgeable and can render standard

performance that an achieve the quality services for the customers and

accommodating employees that will make some time customer will feel

comfortable.

Technological base service – the proposed business will facilitate the use of

technology and will make sure it will easier to meet the satisfaction of the

customers.
Weaknesses

Weaknesses bare characteristics that would possibly place the business

in danger or disadvantage as compared to other competitors. Here are some of

the weaknesses of the proposed business.

New entrant to the business industry – as a new entrant in the industry its cost

would be higher and there will be no profit making for several months.

Lack of experience of the owner – the PILOT Review Center is new to the

business so as expected, the owner has not enough knowledge to the business.

The proposed business will face a very hard competition with other existing

players.

Opportunities

Opportunities are the elements that the business could exploit to its

advantage.

Increasing Demand – as a growing city and people whose needs are

expanding, there will be a higher demand and expectation for the services such

as what is proposed business will offer that will call the attention of the

customers.

Expansion – its wide range of services and development, the venture has a

good chance for expansion especially in other location in General Santos City.

Treats

Threat is the element in the environment that could cause trouble for the

business.
 Competitors when the proposed business has penetrated in the market,

competitors will most likely find its business threat to their venture. Thus, they will

start to create new strategies to compete.

New entrant – the proposed business is not yet known because it is new

in the market and it is not yet fully known by the customers.

Location Map

In the business, the location is one of the most important to be considered.

The location should be accessible for the customers.

The figure below shows the Location Map of the proposal business.
Vicinity Map

Vicinity map is a key insert of an overall view of a generalized area on the

ROW map. Figure 3 shows the vicinity map of the proposed business. Cited are

the streets and establishments that surround the chosen location of the propsed

business.

Plaza Heneral
Santos

Pentadun avenue
A
Ensaymada N Catalan Building
breadhouse The site
O

Church of A
christ DRB’S
S
Student
S store

T.