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Digital has already transformed the pharma and healthcare industry in many ways such as
greater levels of transparency, patient communication, and drug development. In addition, due
to its unrivaled cost-effectiveness, digital marketing strategies offer a variety of meaningful ways
to connect and treat prospective clients and customers.
In this article, we explore the key trends and tactics that will help marketers in the pharma
industry to use digital marketing to promote, engage and grow.
2. The blockchain
○ In the digital age, trust and transparency are essential components to success.
As the pharma industry becomes more informational, offering a far more direct
line of communication between provider and consumer, remaining open and
trustworthy is no longer optional, now it’s compulsory.
○ Although this is yet to be explored to its fullest potential, implementing blockchain
technology as part of your digital marketing strategy could help promote
organizational growth and evolution.
○ Top tip: Remain abreast of the latest blockchain-related trends and
advancements by reading related publications regularly.
4. Influencers
○ 70% of millennials are influenced by the recommendations of their peers while
90% of 18 to 24-year-olds trust medical information acquired through social
media while one-third of the U.S adults search online to understand a medical
condition.
○ So, there’s a great opportunity for pharma brands that work with respected
industry influencers and thought-leaders.
○ Top tip: When working with influencers, make sure you take the time to foster
meaningful professional relationships that will benefit your brand on a long-term
basis.
Final Thoughts
These five digital marketing strategies will help to increase your chances of sustainable pharma
industry success.
By adopting the above approaches, you will improve your CX across all touchpoints, thereby
offering a superior level of customer and patient care - which, fundamentally, is the primary goal
for any top pharmaceutical business.
If you’re thinking to develop your own epharmacy website then EMedStore is the right place
for you. We are leading online pharmacy website and mobile app development company with
more than 6+ year of experience and providing award-winning online solutions to our
customers.
Reach out to us by simply dropping us an email on info@emedstore.in or call us +91 720 209 7862
directly.