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Sanyuja S.

Wankhede +91- 8750076580


PGDM / MBA +Creative
BE (2 Years Work Experience) sanyuja2610@gmail.com
Painting, Arts, Outfit Creation linkedin.com/in/sanyujawankhede
A highly motivated, smart & diligent person with an FMCG background, looking for a
successful career in Brand Management
Work Experience Awards & Achievements

Mother Dairy Fruit & Vegetable Pvt. Ltd.  Pre-Placement Offer by Mother Dairy
Assistant Manager – ASM South & Central Mumbai (May 2018- Present) (2017)
Sales:
 Runners Up at national-level case-
Area Sales Manager – Short-Shelf Life Dairy Products, Mumbai
study competition at IMT-G (2016)
 Currently handling 12 distributors for the CCP business of Mother  Received ‘On-The-Spot’, a quarterly
Dairy in South & Central Mumbai award given to selective performers at
 Increased distribution capacity by 25% TCS (2016)
 Total annual turnover worth Rs.5.47 Cr with a team of 4 Executives
Courses & Certifications
Institutional Sales - Mother Dairy Milk, Mumbai
 CII OMC Series on A to Z on ‘Brand
 Generated 91 new leads within first 5 weeks of joining
Management’ for Business
 Added 11 new customers, total volume worth 1700 Litres/Day
 Google Adwords, Mobile Advertising
 Developed a system for categorization of the customers to help
increase the conversion rate Certification
 Evaluated different channels of distribution for institutional sales to  Google Analytics Certification
create the right customer-channel fit
Interests
General Trade - Long-Shelf-Life Dairy Products, Delhi
Painting, Creative Arts, Outfit Creation
 Handled 2 distributors, total sales worth Rs.17L per month with a
team of 2 Sales Executives & 5 DSMs in South Delhi Region Languages Known
 Devised beat plan, trade schemes & consumer promotions to
increase throughput English: Hindi:
 Increased numeric distribution by 11% & weighted distribution
Marathi: German:
from 5% to 20%
Management Intern (Apr 2017- June 2017) Academic Projects
Brand:
Brand Appeal & Consumer Positioning - Dhara Cooking Oil, Delhi  Research: Acceptance of subscription
 Conducted 105 consumer interviews to gauge the consumer model of e-commerce & OTT providers
requirements and trends in purchase of cooking oil  Advertising: Integrated Marketing
 Mapped customer needs to current product mix and identified the Communication plan for reviving the
gaps brand Liril
 Studied the positioning of major competitors & suggested re-
branding of Dhara cooking oil with major focus on quality & purity Position of Responsibilities
 Devised a Marketing Campaign for the same
IMT Ghaziabad
Tata Consultancy Services Co-coordinator – IMTeam RISE
Assistant System Engineer Trainee (Aug 2015 – Mar 2016)
Ramrao Adik Institute of Technology
 Assumed a client-facing role within 2 months of service
Creative Head & Web Designer- IEEE RAIT
 Coordinated with the customers & on-site team in USA to
understand business requirements & find solutions to different
problems faced by the client Education

Areas ofTeam coordinator for a critical system change required in the
Expertise PGDM Marketing 7.9 CGPA
application IMT Ghaziabad (2016-18)
Sales & Distribution Management Channel Management
B.E. Computer Science 76.13%
Mumbai University (2011-15)
B2B Sales Brand Management Marketing Research
HSC, Science 79.67%
Brand Promotion Analytics Digital Marketing Maharashtra State Board (2011)

Class 10th 93.38%


Team Management Leadership
Maharashtra State Board (2009)