Beruflich Dokumente
Kultur Dokumente
Feasibility Study
Submitted by:
Jose P. Bautista
4-MA2
I. SUMMARY OF PROJECT
A. Name of Firm
GNM Partnership
1. History of business
In this fast pacing world, there is nothing better than getting a ready meal.
The food industry is the only line of business where there is an assurance that it will
remain in high demand because of its variety. These industries include restaurants,
fast foods, school and hospital cafeterias, catering operations, food carts and food
trucks etc. Restaurants and fast foods mainly contribute to the food service industry.
(Source: http://manilareviews.com/2010/07/food-service-industry-
philippines.html#ixzz1XpiLHqOW)
Burger King, McDonald’s, Jollibee, Burger Machine and Wendy’s are
examples of companies known for selling high quality products in the Philippines.
3. Type of organization
Partnership
4. Organization chart
General Manager
Staff Cashier
Accountant
General Manager
The one responsible in making final decision for every undertaking the business
may encounter. He administer over all activities and for sees projects, forecast, and solve
problems. He also supervises the overall operation of the business.
QUALIFICATIONS:
Finance Manager
He ensures that all finances are properly administered and monitored, including
credit control. He is also responsible for giving advice on proper allocation of resources;
maintains and regulates day-to-day financial control on daily operations of the business.
QUALIFICATIONS:
QUALIFICATIONS:
Accountant
The one responsible for preparing the financial statements of the business and
for the books and the preparation of the company book of accounts. He also prepares
the payroll and he examines the financial status of the company.
QUALIFICATIONS:
QUALIFICATIONS:
Cook
The one in charged with the duty of overseeing all kitchen operations. Included
in his duties are: (a) determines the ingredients and equipments to be kept in the
kitchen’s inventory; (b) supervises inventory and stock control; (c) ensures the health and
safety standards are maintain in the kitchen; (d)deals with the suppliers.
QUALIFICATIONS:
QUALIFICATIONS:
1. Market Description
With the growing demand of food stores inside universities, the GNM Partnership
plans to sell its products at the University of Santo Tomas specifically at the 2nd floor of
the UST-Multi Deck Parking. Its target market is the students ranging from 16 to 21 of age
both male and female.
GNM Partnership directly acquires its raw materials from suppliers then passes it
to Harry Patty, which in return sells it to the customers. It’s location gives a better market
dispersion since it is in the core of University of Santo Tomas.
Supplier Store Customer
Based on the survey conducted, the top 2 competitors are McDonald’s and KFC.
Both of them sell high quality burgers at affordable prices. They have great market
penetration due to heavy advertising and regularly introducing new products. They also
provide well-known drinks like Pepsi and Coca Cola to gain more customers.
2. Demand
The demand of the product will be based on the past demand of burgers consumed
by the students of AMV College of Accountancy particularly those that are sold by
McDonald’s and KFC. McDonald’s and KFC are some of the successful fast food chains inside
UST campus because of their quality products, just price and convenience. Certain foods,
such as burgers, fries and ice cream, have experienced significant growth in consumption for
the past years.