SUMMER INTERNSHIP PROJECT REPORT

ON
DEMAT ACCOUNT

Submitted in partial fulfilment of requirement of

Bachelor of Business Administration (B.B.A) General

BBA V (Evening)
Batch 2017-2020

Submitted to: Submitted by:

Dr. Shradha Goyal Rudraksh Bhardwaj
Assistant Professor 40324501717

JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL

KALKAJI
 ACKNOWLEDGEMENTS

A lot of effort has gone into this training report and for that I would like all those who
have contributed in completing this project.

First of all, I would like to send my sincere thanks to Mr.Nadeem Khan Assistant
Manage, Sharekhan for his valuable guidance during the internship and constant
encouragement during the completion of this project report.

Also, I am highly intended and extremely thankful to Dr Shradha Goyal, Assistant

Professor, JIMS Kalkaji who as my guide was a constant source of inspiration and
encouragement to me. The strong interest evinced by her has helped me in dealing
with the problems I faced during the course of project work.
I express my profound sense of gratitude to them for their timely help and co-operation
in completing the project.

Lastly, I would like to thank my entire beloved family & friends for providing me
monetary as well as non – monetary support, as and when required without which this
project would not have completed on time. Their trust and patience is now coming out
in form of this thesis.
 CERTIFICATE OF COMPLETION

This is to certify that Rudraksh Bhardwaj, enrolment number 40324501717 pursuing

BBA (General) from Jagannath International Management School, Kalkaji has
successfully completed the research project on “A study on demat account” under
my supervision and guidance.

She has taken care of all necessary aspects and has shown keen interest and utmost
sincerity during the completion of this project file.

I certify that this project file is up to my satisfaction and as per the

guidelines laid down by the Guru Gobind Singh Indraprastha
University.

Dr. Shradha Goyal

(Internal mentor)
 DECLARATION

I declare that

a. All the work done is my original.

b. I have not used work that is previously produced by any other

student or any other person to submit it as my own.

c. The work confirms to the guidelines for layout, content and style as
set out in the Regulations and Guidelines.

Rudraksh Bhardwaj
 CONTENT

S.No Description Page no.

1 Acknowledgements 2
2 Certificate of Completion 3
3 Declaration 4
4 Content 5
5 Executive Summary 6
6 Introduction of share market 8
7 Company profile 13
8 Swot analysis 19
9 Discussion on training 21
10 Demat account of sharekhan.ltd 24
11 Need of the study 36
12 Process of account opening 37
13 Marketing strategies of the company 39
14 Competitors 42
15 Research methodology 54
16 Data analysis and interpretation 60
17 Observation and findings 69
18 Advantages and limitation 72
19 Conclusion 74
20 Bibliography 75
21 Annexure 76
 Executive Summary

In today’s life with so many of us torn between juggling heavy workloads,

managing relationships and family responsibilities, and squeezing in
outside interests, maintaining work life balance has become a difficult
task. Thus, employers are recognizing the need to offer a package of
benefits to their staff, securing loyalty, improving motivation and
commitment in a partnership approach to work-life balance, with
consequent benefits in the workplace.

Employee welfare is an important aspect in every organization. It is a

comprehensive term including various services, benefits and facilities
offered by the employer. The basic purpose of labour welfare is to enrich
the life of employees and keep them happy and contented. Welfare
facilities enable workers to have a richer and more satisfying life. It raises the
standard of living of workers by indirectly reducing the burden on their pockets.
There are several agencies involved in the labour welfare work namely, the central
government, employer’s trade union and other social service organizations.
Welfare services may broadly be classified into two categories:-

1. Intramural
2. Extramural

Normally welfare and recreational benefits includes canteens, drinking water, rest
rooms, housing, transportation, fire extinguisher, education, child welfare,
interest free loans etc.

In order to get the best out of a worker in the matter of production, working
conditions are required to be improved to large extent. The work place should
provide reasonable amenities for the worker’s essential needs.

Work life balance is a combination of interactions among different areas

of one’s life. It is a method which helps employees of an organization to
balance their personal and professional lives. Work life balance
encourages employees to divide their time on the basis on priorities and
maintain a balance by devoting time to family, health, vacations etc. along
with making a career, business travel etc. It is an important concept in the
world of business as it helps to motivate the employees and increases
their loyalty towards the company.
Several disciplines support work-life balance, though individually, none
are synonymous with work-life balance. These disciplines include:

 Self Management
 Time Management
 Stress Management
 Change Management
 Technology Management
 Leisure Management
INTRODUCTION OF STOCK MARKET

A Share or stock is a document issued by a company which entitles its holder to

be one of the owners of the company.

A share is directly issued by a company through IPO or can be purchased from

the stock market.

By owning a share you can earn a portion of the company's profit called
dividend.

Also, by buying and selling the shares you get capital gain.

So, your return is the dividend plus the capital gain.

However, you also run a risk of making a capital loss if you have sold the share
at a price below your buying price.

THE STOCK MARKET

Stock Market is an organized set-up with a regulatory body and the members
who trade in shares are registered with the stock market and regulatory body
SEBI.

Stock markets exist in different cities all over the world with each market
having a different set of "listed" shares.

Thus, the shares listed in the Bombay Stock Exchange (BSE) will be different
from those in the Delhi Stock Exchange (DSE), because a company may not
want to be listed in a particular stock exchange or may not fit the eligibility
requirements of the particular exchange.

The stock market is also called the secondary market as it involves trading
between two investors.
HISTORY OF INDAN STOCK MARKET

The history of Indian stock market is about 200 years old.

Prior to this the hundis and bills of exchange were in use, specially in the
medieval period, which can be considered as a form of virtual stock trading but
it was certainly not an organized stock trading.

The recorded stock trading can be traced only after the arrival of East India
Company.
The first organized stock market that was governed by the rules and
regulations came into the existence in the form of

The Native Share and Stock Brokers' Association in 1875.

PRIMARY AND SECONDARY MARKETS

There are two mediums for investors to acquire shares from the primary and
secondary markets.

In the primary markets, securities are bought by way of the public issue
directly from the company.

In the secondary market shares are traded among investors. We shall discuss
the primary market operations first.
SHAREKHAN

Sharekhan is online stock trading company of SSKI Group founded in 1922,

provider of India-based investment banking and corporate finance service.

It is one of the largest stock broking houses in the country. S.S. Kantilal
Ishwarlal Securities Limited (SSKI) has been among India’s leading broking
houses for more than a century.

It started Demat in 1992

It started Online Trading in 2000

Its equity related services include trade execution on BSE, NSE, Derivatives,
commodities, depository services, online trading and investment advice.

Trading is available in BSE and NSE.

Along with Sharekhan.com website, it has around 510 offices (share shops) in
170 cities around the country.

It has one of the best state of art web portal providing fundamental and
statistical information across equity, mutual funds and IPOs.

One can surf across 5,500 companies for in-depth information, details about
more than 1,500 mutual fund schemes and IPO data.

One can also access other market related details such as board meetings,
result announcements, FII transactions, buying/selling by mutual funds and
much more.

It deals in Equity, Commodity, Mutual Fund & Portfolio Management Service

Sharekhan's equity related services include trade execution on BSE, NSE,

Derivatives, commodities, depository services, online trading and investment
advice. Trading is available in BSE and NSE. Along with Sharekhan.com website,
ShareKhan has around 510 offices (share shops) in 170 cities around the
country.
Share khan has one of the best state of art web portal providing fundamental
and statistical information across equity, mutual funds and IPOs. You can surf
across 5,500 companies for in-depth information, details about more than
1,500 mutual fund schemes and IPO data. You can also access other market
related details such as board meetings, result announcements, FII transactions,
buying/selling by mutual funds and much more.
SERVICES PROVIDED BY SHAREKHAN
COMPANY PROFILE
Sharekhan Ltd. is one of the leading retail stock broking house of SSKI Group which
is running successfully since 1922 in the country. It is the retail broking arm of the
Mumbai-based SSKI Group, which has over eight decades of experience in the stock
broking business. Sharekhan offers its customers a wide range of equity related
services including trade execution on BSE, NSE, Derivatives, depository services,
online trading, investment advice etc. The firm’s online trading and investment site -
www.sharekhan.com – was launched on Feb 8, 2000. The site gives access to
superior content and transaction facility to retail customers across the country.
Known for its jargon-free, investor friendly language and high quality research, the
site has a registered base of over one lakh customers. The content-rich and
research oriented portal has stood out among its contemporaries
steadfast dedication to offering customers best-of-breed technology and superior
market information. The objective has been to let customers make informed
decisions and to simplify the process of investing in stocks.

On April 17, 2002 Sharekhan launched Speed Trade, a net-based executable

application that emulates the broker terminals along with host of other information
relevant to the Day Traders. This was for the first time that a netbased trading station
of this caliber was offered to the traders. In the last six months Speed Trade has
become a de facto standard for the Day Trading community over the net.

Sharekhan’s ground network includes over 331 centers in 137 cities in India
which provide a host of trading related services.

Sharekhan has always believed in investing in technology to build its business. The
company has used some of the best-known names in the IT industry, like Sun
Microsystems, Oracle, Microsoft, Cambridge Technologies, Nexgenix, Vignette,
Verisign Financial Technologies India Ltd, Spider Software Pvt Ltd. To build its
trading engine and content. The Morakhiya family holds a majority stake in the
company. HSBC, Intel & Carlyle are the other investors. With a legacy of more than
80 years in the stock markets, the SSKI group ventured into institutional broking and
corporate finance 18 years ago. Presently SSKI is one of the leading players in
institutional broking and corporate finance activities. SSKI holds a sizeable portion of
the market in each of these segments. SSKI’s institutional broking arm accounts for
7% of the market for Foreign Institutional portfolio investment and 5% of all Domestic
Institutional portfolio investment in the country. It has 60 institutional clients spread
over India, Far East, UK and US. Foreign Institutional Investors generate about 65%
of the organization’s revenue, with a daily turnover of over US$ 2 million. The
Corporate Finance section has a list of very prestigious clients and has many ‘firsts’
to its credit, in terms of the size of deal, sector tapped etc. The group has placed
over US$ 1 billion in private equity deals. Some of the clients include BPL Cellular
Holding, Gujarat Pipavav, Essar, Hutchison, Planetasia, and Shopper’s Stop.
PROFILE OF THE COMPANY:
Name of the company: Sharekhan ltd.

Year of Establishment :1925

Headquarter: Sharekhan SSKI

A-206 pheonix house
Pheonix mills compound
Lower parel
Mumbai – Maharashtra, India-400013

Nature of Business: Service Provider

Services: Depository Services, Online Services and Technical

Research.

Number of Employees: Over 3500

Website: www. sharekhan.com

Slogan: Your Guide to The Financial Jungle.

ACHIEVEMENTS OF SHAREKHAN

 Rated among the top 20 wired companies along with Reliance,

HUJl, Infosys, etc by ‘Business Today’, January 2004 edition

 Awarded ‘Top Domestic Brokerage House’ four times by Euro

money and Asia money.

 Pioneers of online trading in India amongst the top 3 online trading

websites from India. Most preferred financial destination amongst
online broking customers.

 Winners of “Best Financial Website” award.

 India’s most preferred brokers within 5 years. “Awaaz customers

Award 2005”.
Future Plans:

2,00,000 plus retail customers being serviced through centralized call

centers/ web solutions.

Branches / Semi branches servicing affluent / aggressive traders

through high skill financial advisor.

250 independent investment managers/ franchisee servicing 50,000

highly valued clients.

New initiatives Portfolio management Services and commodities trading

.
Vision: To be the best retail brokering Brand in the retail business of
stock market.

Mission: To educate and empower the individual investor to make

better investment decisions through quality advice and superior service.

Sharekhan is in fact:

• Among the top 3 branded retail service providers

• No. 1 player in online business

• Largest network of branded broking outlets in the country serving more
than 7,00,000 clients.
Get everything you need at a Sharekhan outlet! All you have to do is
walk into any of our640 share shops across280 cities in India to get a
host of trading related services - our friendly customer service staff will
also help you with any account’s related queries you may have.
A Sharekhan outlet offers the following services:

 Online BSE and NSE executions (through BOLT & NEAT

terminals)

 Free access to investment advice from Sharekhan's Research

team

 Sharekhan Value Line (a monthly publication with reviews of

recommendations, stocks to watch out for etc.)

 Daily research reports and market review (High Noon & Eagle
Eye)

 Pre-market Report (Morning Cuppa)

 Daily trading calls based on Technical Analysis

 Cool trading products (Daring Derivatives and Market Strategy)

 Personalized Advice

 live Market Information

 Depository Services: Demat & Remat Transactions

 Derivatives Trading (Futures and Options)

 Commodities Trading IPOs & Mutual Funds Distribution

 Internet-based Online Trading: Speed Trade

REASON TO CHOOSE SHAREKHAN LIMITED

Experience: SSKI has more than eight decades of trust and

credibility in the Indian stock market. In the Asia Money broker's poll held
recently, SSKI won the ‘India’s Best Broking House for 2004 ' award.
Ever since it launched Sharekhan as its retail broking division in
February 2000, it has been providing institutional level research and
broking services to individual investors.

Technology: With its online trading account one can buy and sell
shares in an instant from any PC with an internet connection. One can
get access to its powerful online trading tools that will help him take
complete control over his investment in shares.

Accessibility: Sharekhan provides ADVICE, EDUCATION, TOOLS

AND EXECUTION services for investors. These services are accessible
through its centers across the country over the internet (through the
website www.sharekhan.com) as well as over the Voice Tool.

Knowledge: In a business where the right information at the right

time can translate into direct profits, one can get access to a wide range
of information on Sharekhan Limited’s content-rich portal. One can also
get a useful set of knowledge-based tools that will empower him to take
informed decisions.

Convenience: One can call its Dial-N-Trade number to get

investment advice and execute his transactions. Sharekhan ltd. have a
dedicated call-center to provide this service via a Toll-Free Number
1800-22-7500 & 1800-22-7050 from anywhere in India.

Customer Service: Sharekhan limited’s customer service team

will assist one for any help that one may require relating to transactions,
billing, demat and other queries. Its customer service can be contacted
via a toll-free number, email or live chat on www.sharekhan.com.

Investment Advice: Sharekhan has dedicated research teams of

more than 30 people for fundamental and technical researches. Its
analysts constantly track the pulse of the market and provide timely
investment advice to its clients in the form of daily research emails,
online chat, printed reports and SMS on their mobile phone.
SSKI Group Companies-

 SSKI Investor Services Ltd (Share khan)

 S.S. Kantilal Ishwarlal Securities

 SSKI Corporate Finance

 I dream Productions

 Palm spring estates Pvt Ltd.

 Fin flow Investment Pvt Ltd.

 I dream Production UK Pvt Ltd.

 Share khan Commodities Pvt Ltd.

 Archfund Properties Pvt Ltd.

 SWOT ANALYSIS
Strengths:

•It is a pioneer in online trading with a turnover of Rs.400crores and more than
800 peoples working in the organization.

• SSKI the parent company of Share Khan has more than eight decades of trust
and credibility in the Indian stock market. In the Asian Money Broker’s poll SSKI
won the “India’s best broking house for 2004” award.

•Share Khan provides multi-channel access to all its customers through a

strong online presence with www.sharekhan.com, 250 share shops in 130
cities and a call-center based Dial-n-Trade facility

• Share Khan has dedicated research teams for fundamental and technical
research. Which constantly track the pulse of the market and provide timely
investment advice free of cost to its clients which has a strike rate of 70-80%

Weakness:

• Localized presence due to insufficient investments for country wide

expansion.

• Lack of awareness among customers because of non-aggressive promotional

strategies (print media, newspapers, etc.).

• Lesser emphasis on customer retention.

• Focuses more on HNIs than retail investors which results in meager market-
share as compared to close competitors.

Opportunities:
With the booming capital market, it can successfully launch new services and
raise its client’s base.

•It can easily tap the retail investors with small saving through promotional
channels like print media, electronic media, etc.

•As interest on fixed deposits with post office and banks are all time low, more
and more small investors are entering into stock market.

•Abolition of long-term capital gain tax on shares and reduction in short term
capital gain is making stock market as hot destination for investment among
small investors.

•Increasing usage of internet through broadband connectivity may boost a

whole new breed of investors for trading in securities.

Threats:

• Aggressive promotional strategies by close competitors may hamper Share

Khan’s acceptance by new clients.

• Lack of sufficient branch-offices for speedy delivery of services.

• Other players are providing margin funds to investors on easy terms where
as there is no such facility in share khan.

• More and more players are venturing into this domain which can further
reduce the earnings of Share Khan.
DISCUSSION ON TRAINING

Student’s work profile (role and responsibilities):

I worked there with SHAREKHAN LTD. with a profile of sales trainee.

This profile offers me to understand the need of customer and provide
them the best deal possible with maximization of the profit, both for the
company as well as for the customer
. The most important aspect for the role of trainee is trust. So far
fulfillment of the targets one needs to:

•Capitalize on the old and loyal clientage which can be building slowly by
advising people in the best possible way.

•Generating new leads through various activities

Generating of leads:

Since I was new in the field so I had to start from scratch and generate
new leads to sustain in the market.

Cold calling is one of the trusted ways of getting to the customers

without meeting them. Although the rate of conversion remained very
less, for cold calling the quality and accent remains a very important
criterion. This activity gives me mixed result. I often got success and
generated many leads through it but it also landed me in awkward
position where the customer was in different mood and made us hear
words for which a marketer should be always prepared to hear.
Corporate calls always remained more difficult to crack with respect to
retail sector.
The corporate was the most difficult and most temping to get the
business from. It took me one day to crack Hi-tech Gears. At
SHAREKHAN LTD. after getting the product knowledge in the first week
at the branch I was also allotted distributor to work with. In the initial
phase I was accompanied by more experienced staff. After I became
known to the market and procedure, I started attending calls alone only.

After the third week my performance also improved and I was able to get
close to the targets, though it looked difficult to achieve in the beginning.
To get awareness of every product I attended diversified calls. This
helped me to implement cross selling to get better results.
LIMITATIONS:
1.Cold Calling:

• Voice and accent play a major role.

• The right time to call a customer cannot be decided, as the

customer may in a
Different mood at the time of calling

• Time consuming

• Less success rates

2. Corporate:

• Time consuming

• Contacts with higher authorities play a major role

Description of live experience:

I was supposed to use the database provided by the company to make

cold calls or by directly meeting people to get new leads.
While making cold calls, we need to have:

Good Communication Skills (Voice quality is clear and articulate)

• Persistent and able to bounce back from rejection

• Good organizational skills

• Ability to project a telephone personality (Enthusiasm, friendliness)

• Flexibility: can adapt to different types of clients and new situations.

Using a good database is very essential.

“Eighty percent of our business comes from 20 percent of our

customers" is a frequent statement at any sales convention. There's
hardly a sales executive who is not aware of the 80/20 rule”.
 While talking to customers, I analyze their needs. Whether they want to
go for
investment purpose or insurance or both. Suggest them the plan that
best suits them. If they agree to it, then either we send across the agents
to close the deal or close it themselves.

Problems faced while selling products:

 Customer dissatisfied with the services

 People fear that sharekhan being a private company and a new

entrant may be able to sustain or not

 Past experience, word of mouth

 Misguidance by agents

 People do not want insurance products

Demat account of sharekhan.ltd

Overview of Demat Account:

Demat account allows you to buy, sell and transact shares without the
endless paperwork and delays. It is also safe, secure and convenient.

In India, a demat account, the abbreviation for dematerialized account,

is a type of banking account which dematerializes paper-based physical
stock shares. The dematerialized account is used to avoid holding
physical shares: the shares are bought and sold through a stock broker.

This account is popular in India. The Securities and Exchange Board of

India (SEBI) mandates a demat account for share trading above 500
shares. As of April 2006, it became mandatory that any person holding a
demat account should possess a Permanent Account Number (PAN),
and the deadline for submission of PAN details to the depository lapsed
on January 2007.

Is a demat account a must?

Now a day, practically all trades have to be settled in dematerialized
form. Although the market regulator, the Securities and Exchange Board
of India (SEBI), has allowed trades of up to 500 shares to be settled in
physical form, nobody wants physical shares any more. So a demat
account is a must for trading and investing.

Why demat? The demat account reduces brokerage charges,

makes pledging/hypothecation of shares easier, enables quick
ownership of securities on settlement resulting in increased liquidity,
avoids confusion in the ownership title of securities, androvides easy
receipt of public issue allotments.

It also helps you avoid bad deliveries caused by signature mismatch,

postal delays and loss of certificates in transit. Further, it eliminates risks
associated with forgery, counterfeiting and loss due to fire, theft or
mutilation. Demat account holders can also avoid stamp duty (as against
0.5 per cent payable on physical shares), avoid filling up of transfer
deeds, and obtain quick receipt of such benefits as stock splits and
bonuses.
What is dematerialization?
Dematerialization is the process by which physical certificates of an
investor are converted to an equivalent number of securities in electronic
form and credited into the investor’s account with his/her DP.

Why DEMAT a/c likes a BANK a/c?

Just as you have to open an a/c with a bank if you want to save your
money, make cheque payments etc, you need to open a demat a/c if
you want to buy or sell stocks. So it just like a bank a/c where actual
money replaced by shares.

Example :let’s say your portfolio has 100 of SATYAM, 200 of IBM and
120 of TCS shares. All these will show in you’re a/c. so you don’t have to
possess any physical certificate that you own these shares. They all are
held electronically in you’re a/c.

Steps involved in opening a demat account :

First an investor has to approach a DP and fill up an account opening
form. The account opening form must be supported by copies of any one
of the approved documents to serve as proof of identity (POI) and proof
of address (POA) as specified by SEBI. Besides, production of PAN card
in original at the time of opening of account has been made mandatory
effective from April 01, 2006. All applicants should carry original
documents for verification by an authorized official of the depository
participant, under his signature.

Further, the investor has to sign an agreement with DP in a depository

prescribed standard format, which details rights and duties of investor
and DP. DP should provide the investor with a copy of the agreement
and schedule of charges for their future reference. The DP will open the
account in the system and give an account number, which is also called
BO ID (Beneficiary Owner Identification number).

The DP may revise the charges by giving 30 days’ notice in advance.

SEBI has rationalized the cost structure for dematerialization by
removing account opening charges, transaction charges for credit of
securities, and custody charges vide circular dated January 28, 2005.
Further, SEBI has vide circular dated November 09, 2005 advised that
with effect from January 09, 2006, no charges shall be levied by a
depository on DP and consequently, by a DP on a Beneficiary Owner
(BO) when a BO transfers all the securities lying in his account to
another branch of the same DP or to another DP of the same depository
or another depository, provided the BO Account/s at transferee DP and
at transferor DP are one and the same, i.e. identical in all respects. In
case the BO Account at transferor DP is a joint account, the BO Account
at transferee DP should also be a joint account in the same sequence of
ownership.

Rights:
1.You can open more than one depository account in the same name
with single DP/ multiple DPs.

2.No minimum balance is required to be maintained in a depository

account.

3.You can give a onetime standing instruction to your DP to receive all

the credits coming to your depository account automatically

DEMAT Benefits
A safe and convenient way to hold securities.

Immediate transfer of securities.

No stamp duty on transfer of securities (0.5 % on physical shares).

Elimination of risks associated with physical certificates such as bad

delivery, fake securities, delays, theft etc. Reduction in paper work.

Reduction in transaction cost.

No odd lot problem, even one share can be sold

Nomination facility.
Holding investment in equity and debt instruments in a single account
etc.
DEMAT Conversion: -
1.Surrender the certificates of physical shares for dematerialization to
your depository participants.

2.Depository participant intimates depository of the request through the

system.

3.Depository participant submit the certificates to the registrar to the

issuer company.

4.Registrar confirms the dematerialization request from depository.

5.After dematerializing the certificates, registrar updates accounts and

informs depository of the completion of dematerialization.

6.Depository updates its accounts and informs the depository

participant.

7.Depository participant updates demat a/c of the investor.

What is a Depository?
A depository is an organization which holds securities of investors in
electronic form at the request of the investors through a registered
Depository Participant. It also provides services related to transactions in
securities.

SEBI registered depository’s: -

NSDL: -National securities depository limited
CDSL: - Central depository services limited
Minimum net worth required for a depository is 100 crores

NSDL:
Although India had a vibrant capital market, which is more than a
century old, the paper-based settlement of trades caused substantial
problems like bad delivery and delayed transfer of title till recently. The
enactment of Depositories Act in August 1996 paved the way for
establishment of NSDL, the first depository in India. This depository
mooted by institutions of national stature responsible for economic
development of the country has since established a national
infrastructure of international standard that handles most of the trading
and settlement in dematerialized form in Indian capital market. Using
innovative and flexible technology systems, NSDL works to support the
investors and brokers in the capital market of the country. NSDL aims at
ensuring the safety and soundness of Indian marketplaces by
developing settlement solutions that increase efficiency, minimize risk
and reduce costs. At NSDL, we play a quiet but central role in
developing products and services that will continue to nurture the
growing needs of the financial services industry.

In the depository system, securities are held in depository accounts,

which is more or less similar to holding funds in bank accounts. Transfer
of ownership of securities is done through simple account transfers. This
method does away with all the risks and hassles normally associated
with paperwork. Consequently, the cost of transacting in a depository
environment is considerably lower as compared to transacting in
certificates.

DEPOSITORY PARTICIPANTS:
A Depository Participant (DP) is described as an agent of the depository.
They are the intermediaries between the depository and the investors.
The relationship between the DPs and the depository is governed by an
agreement made between the two under the Depositories Act. In a
strictly legal sense, a DP is an entity that is registered as such with SEBI
under the provisions of the SEBI Act. As per the provisions of this Act, a
DP can offer depository-related services only after obtaining a certificate
of registration from SEBI. SEBI (D&P) Regulations, 1996 prescribe a
minimum net worth of Rs.50 lakh for stockbrokers, R&T agents and non-
banking finance companies (NBFC), for granting them a certificate of
registration to act as DPs. If a stockbroker seeks to act as a DP in more
than one depository, he should comply with the specified net worth
criterion separately for each such depository. No minimum net worth
criterion has been prescribed for 42
other categories of DPs. However, depositories can fix a higher net
worth criterion for their DPs. NSDL requires a minimum net worth of
Rs.100 lakh to be eligible to become a DP as against Rs.50 lakh
prescribed by SEBI (D&P) Regulations.
Instruments:
The changes in the regulatory framework of the capital market and fiscal
policies have also resulted in newer kinds of financial instruments
(securities) being introduced in the market. Also, a lot of financial
innovation by companies who are now permitted to undertake treasury
operations has resulted in newer kinds of instruments - all of which can
be traded – being introduced. The variations in all these instruments
depend on the tenure, the nature of security, the interest rate, the
collateral security offered and the trading features, etc

•Debentures

•Bonds

•Preference Share

•Equity Shares

•Government securities

•Capital Market Processes

•Initial Public Offering (IPO)

•Private Placement

•Preferential Offer/Rights Issue

Benefits of Depository System:

In the depository system, the ownership and transfer of securities takes

place 43
by means of electronic book entries. At the outset, this system rids the
capital market of the dangers related to handling of paper. NSDL
provides numerous direct and indirect benefits, like
·Elimination of bad deliveries

In the depository environment, once holdings of an investor are

dematerialized, the question of bad delivery does not arise i.e. they
cannot be held "under objection". In the physical environment, buyer was
required to take the risk of transfer and face uncertainty of the quality of
assets purchased. In a depository environment good money certainly
begets good quality of assets. ·

Elimination of all risks associated with physical

certificates
Dealing in physical
securities have associated security risks of theft of stocks, mutilation of
certificates, loss of certificates during movements through and from the
registrars, thus exposing the investor to the cost of obtaining duplicate
certificates and advertisements, etc. This problem does not arise in the
depository environment.

·No stamp duty

For transfer of any kind of securities in the depository. This waiver
extends to equity shares, debt instruments and units of mutual funds.

·Immediate transfer and registration of Securities

In the depository environment, once the securities are credited to the
investors account on pay out, he becomes the legal owner of the
securities.

There is no further need to send it to the company's registrar for

registration. Having purchased securities in the physical environment,
the investor has to send it to the company's registrar so that the change
of ownership can be registered. This process usually takes around three
to four months and is rarely completed within the statutory framework of
two months thus exposing the investor to opportunity cost of delay in
transfer and to risk of loss in transit. To overcome this,the normally
accepted practice is to hold the securities in street names i.e. not to
register the change of ownership.
However, if the investors miss a book closure the securities are not good
for
delivery and the investor would also stand to loose his corporate
entitlements.
·
Faster settlement cycle
The exclusive demat segments follow rolling settlement cycle of T+2 i.e.
the s
settlement of trades will be on the 2nd working day from the trade day.
This will enable faster turnover of stock and more liquidity with the
investor. ·

Faster disbursement of non-cash corporate benefits

like rights, bonus, etc.
. NSDL provides for direct credit of non-cash corporate entitlements to
an investors account, thereby ensuring faster disbursement and avoiding
risk of loss of certificates in transit. ·

Reduction in brokerage by many brokers for trading in dematerialized

securities

Brokers provide this benefit to investors as dealing in dematerialized

securities reduces their back-office cost of handling paper and also
eliminates the risk of being the introducing broker. ·

Reduction in handling of huge volumes of paper

· Periodic status reports to investors on their holdings and transactions,

leading to better controls

Elimination of problems related to change of

address of investor, transmission, etc.
In case of change of address or transmission of demat shares, investors
are saved from undergoing the entire change procedure with each
company or registrar. Investors have to only inform their DP with all
relevant documents and the required changes are affected in the
database of all the companies, where the investor is a registered holder
of securities
Elimination of problems related to selling securities
on behalf of a minor

A natural guardian is not required to take court approval for selling

demat securities on behalf of a minor. ·

Ease in portfolio monitoring

Since statement of account gives a consolidated position of investment
in all instrument

Buying and Selling of Dematerialization

INTRODUCTION:

The procedure for buying and selling dematerialized securities is similar

to the procedure for buying and selling physical securities. The
difference lies in the process of delivery (in case of sale) and receipt (in
case of purchase) of securities.

In case of purchase: -
•The broker will receive the securities in his account on the payout day.

•The broker will give instruction to its DP to debit his account and credit
investor’s account.

•Investor will give ‘Receipt Instruction to DP for receiving credit by filling

appropriate form. However, one can give standing instruction for credit in
to ones accounts that will obviate the need of giving Receipt Instruction
every time.
In case of sale
The investor will give delivery instruction to DP to debit his account and
credit the broker’s account. Such instruction should reach the DP’s office
at least 24 hours before the pay-in as otherwise DP will accept the
instruction only at the investor’s risk.

Rights
1.Dematerialized securities can be traded on those stock exchanges
connected to NSDL. At present, NSE, BSE, CSE, DSE, LSE, BGSE,
OTCEI, MSE, ISE & ASE are connected to NSDL. At these stock
exchanges, two segments would be available to trade in dematerialized
securities

Unified (erstwhile physical) segment –

In this segment delivery obligation can be met by delivering
dematerialized or physical securities at the option of the seller. However,
for a select list of securities prescribed by SEBI, securities cannot be
delivered in physical form in the unified segment, of stock exchanges
connected to NSDL. This list presently covers 160 securities. This list
has been expanded to cover a total of 200 securities with effect from
January 17, 2000. Over a period, this list would cover all actively traded
securities

Exclusive demat segment

In this segment delivery obligation can be met by delivering
dematerialized securities only. Physical securities cannot be delivered in
the exclusive demat segment.

Procedure
Trading in dematerialized securities is done through your broker just like
trading in physical securities. After your broker executes the trade, your
DP will help to deliver shares to your broker (in case you sell) on the
basis of valid instruction
given by you to your DP and receive shares from your broker (in case
you buy) on basis of valid instruction given by your broker to his DP.

Buy dematerialized securities

1.You purchase securities in any of the stock exchanges connected to
NSDL through a broker of your choice and make payment to your
broker. Make sure you tell your broker you want only demat shares.

2.Broker arranges payment to clearing corporation/ clearing house of

the stock exchange.

3.Broker receives credit in his clearing account with his DP on the pay-
out day. He can immediately transfer these securities to your depository
account, provided your account is already active.

4.Broker gives instructions to his DP to debit his clearing account and

credit your depository account.

5.You give instruction to your DP for receiving credit in your depository

account. If you have given standing instruction to receive credits, no
separate instruction for receiving credit will be required.

6.If the instructions match, your account with your DP is credited.

Sell dematerialized securities

1.You sell your dematerialized securities in any of the stock exchanges
linked through nsdl a broker of your choice

2.You give instruction to your DP for debit of your depository account

and credit of your brokers clearing member account at least 24 hours i.e.
one working day prior to the pay-in date or before the deadline
prescribed by your DP, so that your brokers clearing account is credited
at the time arranged with him.

3.On the pay-in day, your broker gives instruction to his DP for delivery
to clearing corporation/clearing house of the relevant stock exchange.

4.The broker receives payment from the clearing corporation / clearing

house.
5.You receive payment from the broker for the sale in the same manner
you would receive payment for a sale in the physical mode.

Points To Remember
1.Trading continues to be through brokers. In case of any problem in
execution of trade, contact your broker and if he fails to resolve the
problem you may contact the stock exchange.

2.When you buy securities through the stock exchange, your brokers
clearing account is credited to the extent of the securities purchased, on
receipt of instruction from clearing corporation/ clearing house of the
stock exchange. Your depository account is credited only when your
broker gives a delivery instruction to his DP. Securities are not directly
credited to your account by the clearing corporation/ clearing house of
the stock exchange. In case your broker does not give a delivery
instruction, contact him or concerned stock exchange or SEBI. If your
depository account is not credited, in spite of your broker giving valid
instruction to his DP, contact the DP and if he fails to resolve the same
you may contact nsdl

3. When you sell securities, you have to give a delivery instruction to

your DP to transfer the securities to your brokers clearing account. They
are not automatically debited from your account by NSDL or by the
clearing corporation/ clearing house of the stock exchange. In case the
DP defaults in executing your instruction, the DP is liable to compensate
you for the loss incurred, provided your instruction was in order and has
been submitted to the DP at least 24 hours i.e. one working day prior to
the pay-in date or before the deadline prescribed by DP. In case the DP
fails to resolve your problem, you can contact NSDL.
 Need for the Study

The need of the study arises because of the reason that a trainee must
understand the company, its achievements and tasks, products and services
and also to collect information about its competitors, its products and services
offered. So that, after understanding and collecting information about the
organization and its competitors, a trainee will be able to work well for the
organization. From the study we have learned very much, about the company
as well as the strategy of the customers, which helps us a lot at our working
days
PROCESS ON ACCOUNT OPENING

LEAD MANAGEMENT SYSTEM (LMS)/ REFERENCES

CONTACT

TELEPHONE AND PERSONAL VISIT

APPOINMENT

DEMONSTRATION

AGREE DISAGREE NO

DOCUMENTATION

FILLING THE FORM

SUBMISSION THE FORM

LOGIN OF THE FORM

SENDIND ACCOUNT OPNING KIT TO CUSTOMER

TRADING
How to open account with Sharekhan?
For online trading with Sharekhan, investor has to open an account. Following
are the ways to open an account with Sharekhan:

 Call them at phone number provided below and ask that you want to open
an account with them.
o Call on Toll free number: 1-800-22-7500 to speak to a Customer
Service executive
o If you are in Mumbai call on 022-66621111
 Visit one of their branches. Sharekhan has a huge network all over India.
Click on http://sharekhan.com/Locateus.aspx this link to find out
your nearest branch. Just select the place near you and you'll find a
manager to assist you there.
 You can send them an Email on info@sharekhan.com to know about their
products and services.

If you wish to chat with customer service representative, you can join the chat
session
MARKETING STRATEGIES OF THE COMPANY

 Tele calling:-The company uses the tele calling/ phone calling

to reach the customer, which are interested. This is the most

important technique to save time and giving demo of the company’s

product through making call in order to know the customer interest

towards the product. This is the strategy with which one can

motivate customer to go for the product and etc.

 LMS:It is leads management system which means leads are

generated by the customer who wants to purchase the product of

the company. Company provide facility to the customer on online to

fill the registration form through which the companies executives

can provide more information to the customer.

 Yellow Pages:Yellow pages are used to gather data for making

calls so that customer who did not fine time and are unaware of the

product can know about the product. Customers are given freedom

to ask question related to the products this is the technique used to

increase the awareness of the company.

 Canopy’s:This is the most important technique used by

sharekhan securities to market its product in different areas of the

 city, company put their canopies and customer who are willing to

know about the product come forward and provide best of their

knowledge. Besides this company executives ask customer to fill

the questionnaire that tells the company about the levels of brand

awareness. It also increases the product awareness because it is

generally put at the crowdies places like near main markets, cinema

s, hotels, ATM or etc where people come in good numbers.

 Direct Marketing: Sharekhan executive’s reaches to the does

of the customer by fixing appointments with the interested customer,

they describe the details of the product. Executive give

demonstration of the products so that customer can understand

better.

 Advertising:Advertising is the most important tool of increasing

awareness of the product and this is the most widely used technique

by the company to tell about the new features and new lunch by

giving briefing of the product. Sharekhan use banners, distribution

of pamphlets, and advertisement in newspapers, magazines.

 References:Sharekhan strategy is to satisfy the customer in

terms of their need by providing them timely services and knowledge

about the trade in equities, mutual funs by giving tips for investment

advises through e-mails or toll free calls for this purpose customers

are provided relationship manager who give investment advise and

also make transaction on their behalf on demand. B satisfying

customer executives ask their references that not only increase the

awareness but also increase the good will of the company.

 Competitiveness:The company is innovative and uses the

latest technology to improve the product to fulfill the demands of the

customers. Sharekhan make it easy for the customer to make online

transaction of shares. The company is competitive in terms of the

product price and facilities it offers to the customer.

 Internet: Company provides detailed information about the

products on Internet so that customer can know about the product
easily and completely
 Competitors

HDFC BANK is one of the leading Depository Participant (DP) in the

country with over 8 Lac demat accounts.

HDFC Bank Demat services offers you a secure and convenient way to
keep track of your securities and investments, over a period of time,
without the hassle of handling physical documents that get mutilated or
lost in transit.

HDFC BANK is Depository participant both with National Securities

Depositories Limited (NSDL) and Central Depository Services Limited
(CDSL).

Features & Benefits

As opposed to the earlier form of dealing in physical certificates with
delays in transaction, holding and trading in Demat form has the
following benefits:

Settlement of Securities traded on the exchanges as well as off market

transactions.

Shorter settlements thereby enhancing liquidity.

Pledging of Securities.

Electronic credit in public issue.

Auto Credit of Rights / Bonus / Public Issues /Dividend credit through

ECS.
Auto Credit of Public Issue refunds to the bank account.

No stamp duty on transfer of securities held in demat form.

No concept of Market Lots.

Change of address, Signature, Dividend Mandate, registration of power

of attorney, transmission etc. can be effected across companies held in
demat form by a single instruction to the Depository Participant (DP).

Holding / Transaction details through Internet / email.

In case you need any more information or have any queries , feedback &
complaints , you may please mail us atdphelp@hdf cbank.com

Secured & easy transaction processing

HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet

based transaction) whereby account holder can submit delivery
instructions electronically through SPEED-e website
(https://speede.nsdl.com). SPEED-e offers secured means of
transaction processing eliminating preparation of instruction slips and
submission of the same across the counter to the depository participant.
The 'IDEAS' facility helps in viewing the current transactions and
balances (holdings) of Demat account on Internet on real time basis.

Disclaimer:
Whatever have been stated above are in the good interest of the
Investor / Demat Applicants / holders to provide a brief picture about the
depository system. You are requested go through the guidelines of the
depositories before taking any further action. For detailed guidelines,
you are requested to approach your nearest HDFC Bank branch. HDFC
Bank will not be responsible for any misunderstanding / act based on the
above. Also HDFC Bank might ask for additional information /
documentation than what has been stated above to process your
application / instruction
 ICICI DIRECT

ICICI Direct (or ICICIDirect.com) is stock trading company of ICICI Bank.

Along with stock trading and trading in derivatives in BSE and NSE, it
also provides facility to invest in IPOs, Mutual Funds and Bonds.

Trading is available in BSE and NSE.

ICICI Direct offers 3 different online trading

platforms to its customers.
.
1.Share Trading Account:

Share Trading Account by ICICI Direct is primarily for buying and selling
of stocks in BSE and NSE.

This account allows Cash Trading, Margin Trading.

Margin PLUS Trading, Spot Trading, Buy Today Sell Tomorrow and Call
and Trade on phone.

ICICIDirect.com website is the primary trading platform for this trading

account. They also provide installable application terminal based
application for high volume trader.

2. Wise Investment Account:

1.Online Mutual funds investment allows investor to invest on-line in
around 19 Mutual Fund companies. ICICI Direct offers various options
while investing in Mutual Funds like Purchase Mutual Fund, Redemption
and switch between different schemes, Systematic Investment plans,
Systematic withdrawal plan and transferring existing Mutual Funds in to
electronic mode. This account also provides facility to invest in
Government of India Bonds and ICICI Bank Tax Saving Bonds.
 2.Active Trader account gives more personalized investment options to
the investors. It allows investor to use online and offline stock trading. It
also provides with independent market expertise and support through a
dedicated Relationship Manager from ICICI.

Active Trader also provides commodity trading.

Brokerage and fees

Account opening fees : Rs 750/- (One time nonrefundable)

Brokerage: ICICIDirect.com brokerage varies on volume of trade and

inclusive
demat transaction charges, service taxes and courier charges for
contract notes. It ranges from 0.1% to 0.15% for margin trades, 0.2% to
0.425% for squared off trades and 0.4% to 0.85% on delivery based
trades.

Disadvantages of ICICI Direct:

1. Getting access to ICICIDirect.com website during market session
can be frustrating.
 5Paisa.com

The company’s brokerage is one of the lowest in the industry. It also

provides the research on commodities. Investors can benefit from its
analysis and advice available at the click of the mouse. For those who
prefer to trade the traditional way, India Infoline investor points are
available across the country.

India Infoline was founded by a group of professionals in 1995. Its

institutional investors include Intel Capital, one of the leading technology
companies in the world promoted by the U K government, ICICI, TDA
and Reeshanar. The company offers a slew of products such as stock
and derivatives broking, commodities broking and mutual funds.
Indiabulls is India's leading retail financial services company with 77
locations spread across 64 cities. Its size and strong balance sheet
allows providing varied products and services at very attractive prices,
our over 750 Client Relationship Managers are dedicated to serving your
unique needs.

Indiabulls is lead by a highly regarded management team that has

invested crores of rupees into a world class Infrastructure that provides
real-time service & 24/7 access to all information and products. The
Indiabulls Professional Network offers real-time prices, detailed data and
news, intelligent analytics, and electronic trading capabilities, right at
your finger-tips. This powerful technology is complemented by our
knowledgeable and customer focused Relationship Managers.

Indiabulls offers a full range of financial services and products ranging

from Equities, Derivatives, Demat services and Insurance to enhance
wealth.
Kotak Securities Limited (kotakstreet.com): Kotak Securities Ltd., a
strategic joint venture between Kotak Mahindra Bank and Goldman
Sachs (holding 25% - one of the world’s leading investment banks and
brokerage firms) is India’s leading stock broking house with a market
share of 5 - 6 %. Kotak Securities Ltd. has been the largest in IPO
distribution - It was ranked number One in 2003-04 as Book Running
Lead Managers in public equity offerings by PRIME Database. It has
also won the Best Equity House Award from Finance Asia - April 2004.

The company has a full uhybfledged research division involved in Macro

Economic studies, sectoral
research and company specific equity research combined with a strong
and well networked sales force which helps deliver current and up to
date market information and news.

Kotak Securities Ltd is also a depository participant with National

Securities Depository Limited (NSDL) and Central Depository Services
Limited (CDSL) providing dual benefit services wherein the investors can
use the brokerage services of the company for executing the
transactions and the depository services for settling them.
The company has 42 branches servicing around 1, 00,000 customers.
Kotakstreet.com the online division of Kotak Securities Limited offers
Internet Broking services and also online IPO and Mutual Fund
Investments.

Kotak Securities Limited manages assets over 1700 crores under

Portfolio Management Services (PMS) which is mainly to the high end of
the market. Kotak Securities Limited has newly launched “Kotak Infinity”
as a distinct discretionary Portfolio Management Service which looks
into the middle end of the market.
 Motilal Oswal Securities Ltd. (MOSt): One of the top-3 stock-broking
houses in India, with a dominant position in both institutional and retail
broking, MOSt is amongst the best-capitalized firms in the broking
industry in terms of net worth.

MOSt was founded in 1987 as a small sub-broking unit, with just two
people running the show. Focus on customer-first-attitude, ethical and
transparent business practices, respect for professionalism, research-
based value investing and implementation of cutting-edge technology
have enabled it to blossom into a thousand-member team.

The institutional business unit has relationships with several leading

foreign institutional investors (FIIs) in the US, UK, Hong Kong and
Singapore. In a recent media report MOSt was rated as one of the top-
10 brokers in terms of business transacted for FIIs.

The retail business unit provides equity investment solutions to more

than 50,000 investors through 270 outlets spanning 150 cities and 22
states. MOSt provides Advice-Based Broking, Portfolio Management
Services (PMS), E-Broking Services, Depository Services, Commodities
Trading, and IPO and Mutual Fund Investment Advisory Services. Its
Value PMS Scheme gave a 160% post-tax return for the year ended
March 2004.

With value investing at the core of its investment philosophy, a strong

research team consistently provides high-performance ideas.

MOSt’s equity research has been consistently ranked very highly in

surveys conducted by leading international publications like Asiamoney
and Institutional Investor. In Asia Money Brokers Poll 2003 MOSt has
been rated as the Best Domestic Research House - Mega Funds ,while
in 2000 and 2002 it has been rated as the Best Domestic Equity
Research House and Second best amongst Indian Brokerage firms
respectively. 75
IDBI Capital Market Services Ltd. IDBI Capital is a leading Indian
securities firm offering a complete suite of products and services to
individual, institutional and corporate clients.

IDBI Capital Market Services Ltd. (IDBI Capital), a wholly owned

subsidiary of Industrial Development Bank of India (IDBI), is a leading
Indian securities firm, offering a complete suite of products and services
to individual, institutional and corporate clients. Our services include
fixed income trading, equities brokerage, debt and equity derivatives,
research, private placements, depository services, portfolio management
and distribution of financial products. Over the last five years, we have
emerged as a leading player in each of these businesses.

March 1995 - Commenced Equity Broking on NSE CM segment

July 1995 - Built agent Distribution Network across the country

October 1996 - Commenced Debt Broking on NSE WDM segment

December 1996 - Started operations as a Depository Participant

1996 - Started to act as Arranger to Privately Placed Bond issues

April 1998 - Commenced operations as a Portfolio Manager

February 1999 - Acquired membership of BSE, Mumbai

November 1999 - Started operations as a Primary Dealer

June 2000 - Acquired Derivatives memberships of BSE and NSE

March 2002 - Achieved an outright secondary market turnover

exceeding
Rs100,000 cr in G-Secs 76

October 2002- Commenced trading in Interest Rate Swaps

 Refco - Sify Securities India Pvt. Ltd Refco-Sify Securities India Pvt.
Ltd., headquartered in Mumbai, is a joint venture between the Refco
Group Holding Ltd., USA; and Satyam Infoway Limited (NASDAQ: SIFY)
to offer online and offline equity and derivatives trading for retail
customers as well as execution and clearing services for financial
institutions.

Refco also provides clients with prime brokerage services, fixed income,
equities, foreign exchange, OTC derivatives and asset management.

Refco is a leader in providing clients with the latest technological

advances in products and services. Its proprietary systems and global
infrastructure provide the flexibility to meet all client requirements.

Client service is what sets Refco apart from its competitors. Refco
understands the unique business requirements of each of its clients and
tailors its products and services to meet those requirements.

UTI SECURITIES LTD.: (UTISEL) UTI Securities Ltd was incorporated

on June 24, 1994 by Unit Trust of India as a 100% subsidiary and on the
repealing of the UTI Act, the capital is now held by the Administrator of
the Specified Undertaking of Unit Trust of India (ASUUTI). UTI Securities
has been working as an independent professional entity for providing
financial intermediary and advisory services to its corporate and retail
clientele.

The Company has presence in major cities with 20 branches and 50

franchisees to service a wide range of clients. The company has also
invested in the joint-venture company with Standard Chartered Bank viz.
Standard Chartered UTI Securities (P) Ltd. that is engaged in primary
dealership and Government securities. The company is very soon going
to start Commodity Trading through its subsidiary, USEc Commodities
Ltd, which provides facility of commodity trading on NCDEX and MCX.
KARVY Karvy is a premier integrated financial services provider, and
ranked among the top five in the country in all its business segments,
services over 16 million individual investors in various capacities, and
provides investor services to over 300 corporate, comprising the who is
who of Corporate India. Karvy has a professional management team and
ranks among the best in technology, operations and research of various
industrial segments.

History of Karvy :- The birth of Karvy was on a modest scale in

1981. It began with the vision and enterprise of a small group of
practicing Chartered Accountants who founded the flagship company,
Karvy Consultants Limited. They started with consulting and financial
accounting automation and carved inroads into the field of registry and
share accounting by 1985. Since then, karvy utilized its experience and
superlative expertise to go from strength to strength, to better their
services, to innovate, diversify and in the process, evolved as one of
India’s premier integrated financial service enterprise.
Religare Securities Limited (RSL) Religare Securities Limited (RSL), a
100% subsidiary of Religare nterprises Limited is a leading equity and
securities firm in India. The company urrently handles sizeable volumes
traded on NSE and in the realm of online trading and investments; it
currently holds a reasonable share of the market. The major activities
and offerings of the company today are Equity Broking,

Depository Participant Services, Portfolio Management Services,

International Advisory Fund Management Services, Institutional Broking
and Research Services. To broaden the gamut of services offered to its
investors, the company offers an online investment portal armed with a
host of revolutionary

features.
• RSL is a member of the National Stock Exchange of India, Bombay
Stock Exchange of India, Depository Participant with National Securities
Depository Limited and Central Depository Services (I) Limited, and is a
SEBI approved Portfolio Manager.

• Religare has been constantly innovating in terms of product and

services and to offer such incisive services to specific user segments it
has also started the NRI, FII, HNI and Corporate Servicing groups.
These groups take all the portfolio investment decisions depending upon
a client’s risk / return parameter.

• Religare has a very credible Research and Analysis division, which not
only caters to the need of our Institutional clientele, but also gives their
valuable inputs to investment dealers.
 RESEARCH METHODOLOGY

INTRODUCTION

Research methodology refers to search of knowledge.one can also

define reseach methodology as a scientific and systematic search for
recquired information on a specific topic.e .
The word reseach methodology comes from the word “advance learners
“. Didictionary meaning of reseach as a careful investigation or inquiry
especially through research of new facts in my branch of knowledge .
example some author have defined reseach methodology as
systematized effort to gain new knowledge.
Methodology of the project starts with –
 In the first phase we are trained and they teach us different things
about market .
 After that they conduct a mock viva , in this ask abt real life
problem faced by the customer .
 They provide leads and after that we make calls .
 Then after that we have to provide details of product and convince
them.
 Then we have to visit them and get the form filled from them.
 Maintaining dairy of clients and contacting them at regular basis.
 Get the knowledge of technical as well as fundamental methods .
 Observe the patterns of the scripts .
Exploratory research:

Exploratory research is a type of research conducted because a

problem has not been clearly defined.exploratory research helps
determine the best research design ,data collection method and
selection of subjects.given its fundamental nature, exploratory research
often concludes that aperceived problem actually does not exist .
Exploratory research often relies on secondary research such as
reviewing
available literature and or data ,or qualitative approaches such as
informal discussions with consumers , employees ,management or
competitors, and more formal approaches through in depth interviews
,focus groups , projective methods ,case studies or pilot studies.
The results of exploratory research are not usually useful for decision
making by themselves ,bt they can provide significant insight into a
given situation. Although the results of qualitative research can give
some indication as to the “Why”’”How” and “when” something occurs , it
cannot tell us “how often”or how many”.
Exploratory research is not typically generalizable to the population at
large.
Research is exploratorywhen you use no earlier model as a basisof your
study.the most usual reason for using this approach is that you have no
other choice.normally you would like to take an earlier theory as a
support ,but there perhaps is none,or all available models come from
wrong contexts.
Exploratory means that hardly anything is known about the at the outset
of the project. You then have to begin with a rather vague impression of
what you should study ,and it is also possible to make a detailed work
plan in advance .
Analysis in exploratory research is essentially abstraction and
generalization . abstraction means that you translate the empirical
observations ,measurements etc.into concepts;generalization means
arranging the material so that it disengages .
In the simplification phase, the material is inspected from the therotical
point of view of the study project . details differing from one another
individual at random are omitted or pushed aside so that the general
lines of the data can be concerned easily
Simplifications continues by finding the relationship between separate
observation or cases . some tools for this work are comparison and
classification . the goal is to find the general rule or model that is valid in
almost all the observations .for example development or evolution
,casuality or a conscious action to attain an outcome which is typically
normative research. In any case the analysis starts from separate cases
and aspires to create one or a few general models
“solving enigma” does not always means answering exactly to those
questions that were asked at the outset of the project . sometimes the
most interesting question are found at the end of the research , when the
researcher has become expert on the subject . it is often said that “data
teach the researcher”
The purpose of descriptive explanotary research is to extract a structure
from the source material which in the best can be formed as a rule that
governs all the observations and is not known earlier . finding the
unknown structure may need some creative innovation because even
the most sophisticated type of computerized analysis methods cannot
automatically uncover which type of structure is concealed in data .
 METHODS OF DATA COLLECTION

In the project work primary data secondry data (both) sources of data
has been used
1.Primary data collection
In dealing with real life problem is often found that data at hand are
inadequate and hence . it becomes necessary to collect data that is
inappropriate . there are serval ways of collecting the appropriate data
which differ considerably in context of money cost time and other
resources at the the disposal of the researcher

2.primary data can be collected eiter through

experiment or through survey
The data collection for this study was done in the following manner

3.Through personal interview:-

A rigid procedure was followed and we were seeking answers to many
pre-conceived questions through personal interviews.

4.Through questionnaire
Information to find out the investment potential and goals was found
through quesionnares

5.Through tele-calling
Information was taken through telephone

2. secondry sources of data

In the secondry sources of data is used
(internet,magazines,books,journals).in research,secondary data is data
collected and possibly processed by people other than the researcher in
question.common sources of secondary data for social science include
censuses,large surveys and organizational records.in sociology,primary
data is data you collected yourself and secondary data is data you
collected from primary sources to create new research.in terms of
historical research,these two terms have different meanings . a primary
source is a book or set of archival records . a secondary source is a
summary of a book or a set of records.
Secondary data analysis:
These are two different type of sources that need to be established in
order to conduct a good analysis.the first type is a primary source which
is a initial material that is collected during the research process. Primary
data is the data that the researcher is collected themselves using
method such as survey, direct observation ,interviews as well as logs
(objective data sources).primary data is a reliable way to collect data
because the researcher will know where it come from and how it was
collected and analysed since they did it themselves. Secondary sources
on the other hand are sources that are based upon data that was
collected from the primary source .
Secondary source take the role of analyzing ,explaining and combining
the information from the primary source with additional information .
secondary data analysis is commonly known as second hand analysis .
it is simply the analysis of pre – existing data in a different way or to
answer a different question thatn originally intended.secondary data
analysis utilizes the data that wsa collected by someoneelse in order to
further a study that you interested in completing . common sources of
secondary data are social science survey and data from government
agencies including the bureauof the cencus , the bureau of labor
statistics and various other agencies.the data collected is most
oftencollected via survey research methods.data from experimental
studies may also be used.

Sources of secondary data:

Sources of secondary data may be classified into qualitative and
quantitative.
Examples of qualitative sources are biographies,memories,newspapers
etc.quantitative sources include published statistics(eg
census,survey),data archives, market research etc.today with the aid of
our internet capabilities,thousands of large scale datasets are at the click
of a mouse for secondary data analyst.
Globaaly there are many sources available. The sources can arrive from
the data arranged by government and pvt organisations .to data
collected by any social researcher
Secondry data analysis is agrowing research tool in our modern society .
social scienist have the opportunity to explore masive amounts of
secondry data
Collecting .reviewing and analysing secondry data

The designing and purpose of research

Secondry data analysis data consists of collecting data that was
compiled through research by another person and using data to get a
better understanding of a concept a good to begin your research through
secondry data that you are collecting to futher support your concept is to
clearly define your goals of your research and design you anticipate
using. An important thing to remember when defininf your plan on using
for your research and exact goals. Establishing what type of research
design is an imortabt component. In terms of using secondry data for
research it helps to create an outline of what the final product will look
like .in order to use secondry data three steps must be completed:-

1. locate the data

2. evaluate the data
3. verify the data

Locating the data can easily be done with the advancements f searching
sources online . however people need to be aware of the details when
searching online since pages can be put out of date or poorly put
together
Therefore use caution and pay attention to whether it is a reiable data
sources online and check when the last update was. To evaluate the
data a researcher must carefully examine the secondry data they are
ensuring that it meets their needs and pupose of study . the person must
look at the population and what the sample strategy and type were. It is
also important to look at when the data was collected , how it was coded
and edited ,along with operational definations of measures that were
used. Finally the data must be veified to ensure good quality material to
be used in new research.

Determining the type of data information needed to

conduct analysis
Data and information collection for secondry data analysis will depend
entirely upon the subject that is central to the focal point of study . the
purpose of secondry analysis is understanding of the subject matter.
Some important type of data and information should be collected and
summarised include demographic information . info gathered by
government agencies, and socai science surveys . the most important
component is to ensure that the information and data being collected
needs to the subject of the study

Determine the quality of sources of data

In secondry data analysis . most individuals who do not have much
experience in research taining or technical expertise can be trained
accordingly . however this advantange is not without difficulty as the
individual must be able to juged the quality of data and information
gathered . this key tips will assist you in assessing the data

Research design
For the proper analysis of data simple quantitative techniques such as
percentage were used . it helps in marketing more accurate
generalization from the data available . the data which was collected
from a sample of population was assumed to be representing entire
population was interested. Demographic factor like age , income and
educational backgroung was used for the classification purpose.
 DATA ANALSIS AND INTERPRETATIONS

Q1.In which of these financial instrument do you invest into?

Financial instrument Percentage of respondant

Mutual fund 75%

Bond 16%

Online trading 7%

Derivative 2%

1st Qtr
2nd Qtr
3rd Qtr
4th Qtr

Interpretations: this shows that although the mutual funds is on the

rise yet , the most favoured investment continues to be in the share
market so with a more transparent system . investment in the stock
market can definitely be increased
Q2. Are you aware of online share trading?

Aware of online share Percentage of

trading resopondent
Yes 72%

No 28%

Result of awareness of online trading

Interpretation:- With the increase in cyber education the awareness
towards online share trading has increased by leaps and bounds.the
aawareness is expected to increase futher with the increase in internet
education
 Q3. Heard about sharekhan ltd?

Awareness of sharekhan ltd Percentage of respondent

Yes 70%

No 30%

1st Qtr
2nd Qtr

Result of awareness of sharekhan ltd

Interpretation:- the pie chart shows that this brand image should be
futher leveraged by the company to increase in market share over its
competitors
Q4.Do you know about the facility provided by
sharekhan ltd?

Awareness of sharekhan Percentage of respondent

ltd services
Yes 36%
No 64%

1st Qtr
2nd Qtr

Interpretation:-although there is sufficiently High brand equity among

customers yet it is to be noted that the customers are not aware of the
facility provided by the company .therfore it should adopt promotional
tools
Q5.which company provide a less BROKEAGE rate?

Company name Percentage of respondent

Sharekhan ltd 22%

Hdfc 11%

Icici 17%

100%

90%

80%

70%

60%
Column2
50%
Column1
40% Series 1
30%

20%

10%

0%
Category 1 Category 2 Category 3

Interpretations:- 44% have respondent of sharekhan ltd .22% have

respondent of hdfc and 34% of icici
Q6.which company provide you a large no of products
and services?

Company name Percentage of respondent

Sharekhan ltd 22

Hdfc 10

Icici 18

Series 1

100%
90%
80%
70%
60%
50% Series 1
40%
30%
20%
10%
0%
Category 1 Category 2 Category 3

Interpretations:- 44% have respondent of sharekhan ltd ,20% have

respondent of hdfc and 36% of icici
Q7.How many of you satisfy with the level of current
broker?

Satisfy with the level of Number of respondent

current brker
Yes 76%
No 24%

1st Qtr
2nd Qtr

Interpretation: the pie chart accentuates the strategic marketing

.today has gone beyond only meeting sales targets and generating profit
volumes . it shows that all the competitors are striving hard not only to
woo the customers but also to make them brand loyal by generating
customer satisfaction
Q8.How many of do training:
A)daily
B)monthly
C)weekly
D)yearly

4.5

3.5

2.5
Series 1
2

1.5

0.5

0
Category 1 Category 2 Category 3 Category 4

Interpretation:in spite of the huge returns In spite of the huge returns

that the share market promises, we see that there is still a dearth of
active traders and investors. This is because of the non – transparent
structure of the Indian share market and the skepticism of the target
audience that is generated by the volatility of the stock market. It
requires efficient bureaucratic intervention on the part of the Government
Q9.According to your perpective which investment gives
you maximum return?

(1) Share market

(2) Mutual funds
(3) Purchasing insurance policy

1st Qtr
2nd Qtr
3rd Qtr

Interpretation: as of today people belive in secured investment with

no risk & high return. So insurance policy are the best option for them as
they give good return after a period of time. Share market has come up
in a big way though the risk factor is a bit too high despite good return.
 OBSERVATION AND FINDINGS

To study the sales and distribution management and improve the

Customer Acquisition Process by analyzing the consumer behavior,

response and mindset towards the product and services the company

offers.

1.Preference of Investment:
Consumers want to invest 75% in Mutual funds, 16% in Bonds, 7% in

online trading and 2% in Derivatives

2.Awareness on Online Share Trading

72% consumers are aware of online share trading and 28% consumers are

not aware of online share trading

3.Awareness of Sharekhan ltd.:

70% consumers are know about Sharekhan ltd. and 30% consumers are

not know about Sharekhan ltd

4.Awareness about facilities provided by Sharekhan ltd. :

36% consumers are aware about the facilities provided by Sharekhan ltd.
and 64% consumers are not know about the facilities provided by

Sharekhan ltd

5.Provide a less BROKARAGE rate

34% have 44% have respondent of Sharekhan ltd., 22% have respondent of
HDFC,

respondent of ICICI
 FINDINGS

According to the survey most of the customers of “Sharekhan Ltd” says that it
is

pocket friendly.

Coming to faith 70% say Sharekhan Ltd is better than others stock brokers due
to

customers satisfaction

Main purposes of investments are returns & liquidity.

Investors take risk as well as returns into their mind while making the
investment.

Businessmen are more interested in the stock market than the others.

Commodity market is less preferred by the investors.

People want to invest their money in the security market but they haven’t the

proper knowledge.

People are not aware of hedging in stock market.

 ADVANTAGES AND LIMITATIONS

ADVANTAGES:-

Lower brokerage and fees (in almost all cases). Fees can be even lower if you're
a frequent trader.

More control on your transactions. You can decide exactly what price and time
you wish to buy, down to the fraction of a second, as well as change your order
whenever you feel like. No waiting on the phone or having to go in person to a
branch.

More flexibility in terms of being able to see what options are available to you
and scan the market.

With online trading, you often have access to lower-fee mutual fund products
since you are your own advisor and nobody gets a cut along the way

.
Handy tools to model interest earned, yield, returns etc., as well as financial
screeners to research stocks and bonds.

Good research tools and newsfeeds on each stock, which you can delve
deeper into in your own time. A conventional offline broker may not always be
able or willing to offer you all of these. You can also get many of these for free
from sites like Marketwatch, Fool.com etc.
LIMITATIONS:-

Lack of awareness of capital market:

Since the area is not known before it takes lot of time in convincing people to

start investing in shares primarily in IPO’s.

Some people are comfortable with traditional system:

AS people are doing trading from there respective brokers, they are quite

comfortable to trade via physical form of paper.

Lack of Techno Savvy people and poor internet penetration:

Since most of the people are quite experienced and also they are nottechno

savvy. Also Internet penetration is poor in India.

Some respondents are unwilling to talk:

Some respondents either do not have time or willing does not respond, as they

are quite annoyed with the phone call.

Inaccurate Leads:
Sometimes leads are provided which had error in it, which varies from only 5-

digit phone number to wrong phone number

 CONCLUSION

On the basis of the study it is found that sharekhan ltd is better services
provider than the other sharebrokers because of their study and research and
personalised advice on what stocks to buy and sell sharekhan ltd provide the
facilityfor encouragement and protect the intrest of the investors . it also
provides the information through the internet of the investors . it also provides
the information through the internet and mobile alerts that what ipos are
coming in the marketand it also provides its research on the future prospect of
the ipo

Study also concludes that people are not much aware of commodity market
and while it’s going to be biggest market in india

The company should also organise seminars and similar activites to

enhace the knowledge of prospective,and existing customers ,so
thaththe feel more comfortable while investing in the stock market
 BIBILIOGRAPHY

Websites
 www.bseindia.com
 www.google.com
 www.nseindia.com
 www.moneycontrol.com
 www.sharekhan.com
 www.icicidirect.com
 www.5paisa.com
 www.indiabulls.com

Newspaper
 ECONOMIC TIMES
 TIMES OF INDIA
 ANNEXURE

Please tick your response whenever appropriate:

1. NAME: CONTACT:

2. LOCATION:

3. SEX: MALE FEMALE

4. AGE: 20-30yrs 30-40yrs 40-50yrs 50yrs & above

5. INCOME (Monthly):
10,000-30,000 30,000-50,000
50,000-70,000 70,000 & above

6. Occupation:
Professional Businessmen

Service Any other

7. Are you satisfy with the services provided by Sharekhan?
YES NO

8. Do you want any improvement in services which is

provided by sharekhan?
YES NO

9. The behavior of staff is

Excellent Satisfactory Poor

10. What is your level of satisfaction with respect to response

time for grievance handling?
Highly satisfied Satisfied Neutral

Dissatisfied Highly dissatisfied