FORMATO BRIEF

ADRIANA YULIET PINZÒN CHAPARRO

ANA MARÌA ACEVEDO PINZÒN
LAURA AGUIRRE CORTÈS

SERVICIO NACIONAL DE APRENDIZAJE - SENA

Bogotá, octubre de 2019
Formato Brief

Somos + is a social project that constantly looks for foods

that are about to expire, that can complete the nutritional
requirements in vulnerable populations and inhabitants of
1. Product or service street, and thus promote a balance of well-being with a
description healthy diet for everyone.

2. Slogan

Food For ALL!

DONATE FOODS !!

3. Advertising Objective
4. Target (target audience for
the advertising)
5. Define the type of
advertising to use
TV
Radio spot
Billboard
P.O.P material
Beneficiary for the population with the "WE
ARE +" project and to contribute to a better fed
society.
Collect the food that will be discarded and
manage it to the vulnerable population.
Defeat one of the most important needs, such as
hunger, by completing it with the
aforementioned action plan for the most
vulnerable people.
Carry out a market study to identify the supply
and demand of food along with a shipment for a
respectful collection, taking into account the
analysis with the entities of the competition.
Carry out a financial study that allows knowing
the feasibility and feasibility of making
agreements with suppliers that provide these
foods near a change with their respective
packaging.
Our service is directed and will be provided to
street people in the Santa Fe neighborhood of
Bogotá.
Our way of publicizing the project would be
with social networks, such as Facebook,
creating groups where I can gain strength and
more people want to join. Stand where we
promote food collection, and different
companies want to sponsor our project
6. What is the message you are We want to convey a message of solidarity with
going to transmit? the SOMOS + project, and that we can
contribute in many ways helping those who
need it.

7. Deliverable

Please A group will be created where we can announce

send/insert/copy/attach the
advertisement type you chose taking into account that our project is not for
in point 5
profit and we are looking for sponsors.

https://www.facebook.com/groups/48346
7475541549/

8. Duration of the campaign ( 2 The duration of the advertising will be

months or how much time) unlimited, the idea is the type of advertising that
does not involve expenses and make us known