Question Question

No
1 _____ is the most important aspects of being an effective event planner.
2 Three E’s of event marketing...
1 An effective way to open the lines of event communication is ____ instead of texting or sending an e-mail
4 The event is a communication episode
5 Many times in PR and event management you have to communicatwe effectively
6 B2B event marketing is selling an ____ to other businesses in order to get them to attend, sponsor or exhibit
7 Event marketing begins with
8 The top effective communication methods required:
9 A ____ is the fastest way to prepare for communication and remedy such as problems
10 ____ is of the utmost important when working in an event management due to tight time constraints and deadline.
24 What is the major business and conference centre of Sri Lanka?
12 The most important information a meeting planner can determine prior to an event is:
13 The first area of expertise before becoming a special event consultant is:
14 Convention centre events are usually booked at least:
15 The mission of the ______ is to educate, advance, and promote the special events industry and its network of professionals along with related industries.
16 ____________is the second stage in the event planning process.
17 Inspiring the staff is a good reflection of which type of skill?
18 Which of the following is a not-for-profit organization that is located in almost every city in the United States and Canada?

Determining where a special event should be held, what the focus should be, and its location helps
answer the event planner's questions during which stage of the event planning process?
19
20 Budgeting an event, negotiating contracts, arranging the speaker, and organizing audiovisual needs is part of which stage of the event planning process?
21 Which of the following is the most popular type of event site used?
22 An event manager must recruit personnel during which stage of an event management plan?
23 Event managers must post signs to direct spectators while:
24 Notifying local residents and businesses of traffic plans improves:
25 threats are
26 safety risks include
27 event marketing is
28 opportunities are chances for
29 Which is an example of a threat?
30 which is an example of a threat
31 Event staff who work for no pay are called:
32 Which of the following is one of the 7P’s?
33 Segmenting audiences into groupings based on lifestyles and interests is an example of

34 The use of celebrity sponsorship, endorsements and advertisements for events combines which of the following:
35 Which of the following would be the prime focus for Niche Marketing?
36 Conducting a SWOT analysis allows a company to understand its:
37 There are numerous of these organizations that organize events such as golf tournaments, wine receptions, auctions, luncheons, etc.
38 Similar to a forum but tends to be more formal and to involve less audience participation.
39 Typically involves a general group session in a large auditorium, followed by committee meetings in
40 Corporations and associations produce special events for their members.
41 Fairs, festivals, and other similar events can be large or small. They can also have local or national ap
42 Stage sevenths and rallies. For example, national and provincial parties hold conventions that generat
43 Which of the following is not a genre of event management?
45 Which of the following is not a hallmark event?
46 The acronym EMBOK refers to:
47 MPI refers to:
48 Beach Break Live was created for which particular market segment in the UK?
49 Which of the following is not a desirable ‘legacy’ from the Olympic Games?
50 Military and civil air shows remain second in terms of spectator numbers in the UK to:
51 Which of the following is not an example of negative impacts derived from the hosting of an event?

52 Events are frequently organised within destinations to enhance:

53 Occupy Wall Street and Occupy London are two examples of protest ‘events’ organised through the effective use of:
54 The Coca Cola organization is an official sponsor of the Olympics. The firm is engaging in?
55 Today's marketers need
56 Which of the following is NOT an element of the marketing mix?
57 The ________________ is the person who plans and executes the event.
58 Newsletters, catalos, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of:
59 public broadcasters are completely government-funded in much of the world, there are many countrie
60 Pre-Event meetings, to discuss provisional and final requirements of any event and provide advice an
61 The Ancient Olympic Games took place in ________________.
62 The FIFA Football World Cup is _____________.
63 Events staff who works for no pay are called?
64 The name PCO in the conference industry means?
65 Complete this sentence: Annual events are more likely to employ_________ staff than one-off events.
66 An annual event is one that takes place ________________.
67 Which of the following is NOT normally part of an event specification?
68 Which of the following would NOT normally be considered a stakeholder in a community event?
69 Rational advertising appeals do not contain which of the following elements?
70 Television advertising that includes a telephone number for ordering is an example of
71 A convention is ___________.
72 A conference paper is _______________.
73 What document should be produced when finalizing an event program?
74 A press release is a source for ________________.
75 _________is one of the strategic marketing and communication tools by companies of all sizes.
76 What is target marketing?
77 A virtual trade show is
78 STP:
79 Marketers often use the term ________ to cover various groupings of customers.
80 The buying process starts when the buyer recognizes a _________. Product
81 If actual performance exceeds the expected performance of the product, Then customer is
82 Adding new features to a product is advocated by which of the approaches?
83 Marketing Mix is the most visible part of the marketing strategy of an organization.
84 The extended Ps of service marketing mix are :
85 What is the basic property of a service which makes it different from a product.
86 ____________ is defined as communication with large numbers of customers at the same time
87 Which of the following is not an element of the marketing mix?
88 Need becomes ________ when they are directed towards a specific object.
89 Stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of process called
90 When new developed product concept is tested, next immediate step is to
91 Define Marcom
92 In Event Management, what module allows for automatic task creation?
93 In a ________ , each member speaks on a pre-planned subject.
94 In which of these people with similar interests contribute with their knowledge?
95 Which of these is not used to organise a seminar?
96 A conference is not attended by ________
97 Before the meeting is concluded, there must be a ______
98 Which of these must be avoided in a meeting?
99 We learn maximum by _____.
100 Procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called
Option1 Option2

Planning Communication
Experience,Entertainment,Enterprise Experience, Entertainment, Entrepreneurship
Whatapp Meeting
That involve a significant meeting That involve meeting with interaction
Only internally Only externally
Product Event
Launching an event idea Launching an event plan
Follow up with clients and employees Interact and engage with people
Phone-Call Email
Productivity Communication
Bentota Colombo
Past events held by the group. Expected attendance
Food and Beverage Catering sales
Eighteen months in advance Twenty-four months in advance
CVB ISES
Planning Research
Negotiating Leadership
MPI CFFE
coordinating

Research
Research Design
Hotel/resort Convention centre
negotiating the contract for the event staging the event
negotiating the contract for the event coordinating the even
selling community relations
external factors that influence the event strengths of the event
sabotage finances
tangible a service
possible threats unexpected, favourable outcomes
Favourable news media No traffic accidents
favourable newspaper article financial stability
Casual staff Volunteer staff
Positioning Profile
Psychographic segmentation Demographic segmentation
Guaranteed interest in and publicity for the
event Guaranteed success for the event
Mass consumers Smaller, discrete, alternative or underground consumers
External environment Situational analysis
Nonprofits organizations Tourist attractions
Symposiums Discussion
Conventions Exhibition
Meetings Private events
Trade Show Special Events
Political Events Trade Show
Exhibitions, expositions and fairs Ad hoc meeting
Bournemouth Air Festival Australian Formula 1 Grand Prix
Event Management Body of Knowledge Event Marketing Body of Knowledge
Meeting Productivity International Marketing Planners International
Students Young children
New branding opportunities Residential displacement
football (soccer) horse racing
Generation of civic pride Overcrowding

engagement with tour operators breadth of appeal and rejuvenation of the destination product
TV advertising multimedia
Place marketing Event marketing.
Neither creativity nor critical thinking skills. Critical thinking skills but not creativity.
Distribution Target market.
marketing officer. event manager.
Promotion Pricing
Private publishers
Balloon extinguisher
Rome. Greece
a community event. a mega event
Volunteer staff Casual staff
Professional Conference Organizer Periodic Conference Organization
part-time casual
for a full year every year
Event name Safety and security plan
Visitors to the event The local government
Information about the value of the product. Information about the performance of the product
Direct mail. direct-response advertising.
A meeting that is always exactly the same Another name for a conference
the text of a presentation to the conference. a newspaper prepared daily for delegates with information about conference events.
Detailed agenda. Action plan
media coverage. evaluation
Event management Strategic management
The practice of identifying a products regularThe
customer
practice of identifying a products dealer
sometimes called a virtual tradefair event run in an online environment
segmentation, targeting, and positioning sharing, trading and pointing
buying power market
problem or need Product
Dissatisfied Satisfied
Marketing Approach Selling Approach
True False
Physical Environment, Process, People Product, Process, Physical Environment
Very expensive Size
Personal selling Mass selling
Distribution Target market.
Want Satisfaction
A. buyer readiness stage A. strategic stages
A. develop a testing technique A. develop intermediaries
Marketing & Communication Management & Communication
Alert Action Rules Event Rules
seminar conference
conference seminar
Oral reports Written reports
common people invited guests
summary question
Criticism Leadership
seeing hearing
Leading marketing buzz marketing
Option3 Option4

Advertising None of the above

Energy , Entertainment, Entrepreneurship None of the above
Calling None of the above
That involve significant communication activity None of the above
Both the above None of the above
People None of the above
Meeting people Selling products
Create efficient and effective e-mails All of the above
Text Personal Meeting
Meeting Time
Kandy None of the above
The budget Group demographics.
Convention Services Manager Marketing sales
Thirty-six months in advance Five years in advance
IFEA CMS
Design Evaluation
Project management Budgeting
CSM CVB
Design

Planning
Planning Coordinating
Banquet hall Club
coordinating the event scheduling the event
staging the event scheduling the event
sales promotion advertising
opportunities of the event chances for unexpected, favourable outcomes
negotiations reconciliation
a good a product
increased liability loss of revenue
Food and beverage carts run out of ice Poor publicity
economic downturn successful traffic flow
Part-time staff Event staff
Productivity Process
Behavioural segmentation Behavioural segmentation

Provides a proven, safe and stable option for events None of the above
Proms audiences Teenagers
Early Adopters Customers
Social event None of the above
Lectures None of the above
Conference None of the above
Public events None of the above
Cultural events None of the above
Cultural events None of the above
Festivals Hallmark events
Rio Olympic Games Tour de France
Event Mapping Body of Knowledge Event Management Bundle of Knowledge
Meeting Promotion International Meeting Planners International
Families Business leaders
New stadia and infrastructure Civic pride
cricket rugby
Noise pollution Litter

a reduction in the reliance on historic sites a decrease in visitor numbers

social media cinema media
Fundraising Organization marketing.
Creativity but not critical thinking skills Both creativity and critical thinking skills.
Product. Pricing
Architect. Producer
Distribution Product development.
wisdom public
budget barbarian
Egypt. Israel
a regional event an organizational event.
Part-time staff Event staff
Part-time Conference Organizer Placement Conference Organizer
permanent volunteer
on one occasion only every four years
Proposed attendee profile Event evaluation report
Event volunteers International agencies
Relate to audience's self interest Induce emotional reactions such as fear, guilt and shame.
telemarketing. indirect mail
A meeting of nuns in a convent A meeting that extends over more than one week
the confirmation sheet, proving that a delegate has attended
headedthe
paper
conference.
used for all official conference correspondence.
Event brochures. Site plan
event close down event planning.
Visitors observation Audience survey
The practice of identifying a products agents. The practice of identifying a products ideal customer
event in a seashore green environment
society, treasure and prohibit stimulate, target and perform
people None of the above
Services None of the above
Delighted None of the above
Product Approach None of the above
Subjective None of the above
People, Product, Place None of the above
Intangibility None of the above
Sales promotion None of the above
Product None of the above
Actual need None of the above
A. channel designing stages A. channeling stages
A. develop logistic network A. develop market strategy
Marketing & Channel None of the above
Task Rules Correlation Rules
panel discussion symposium
symposium convention
Exchange of ideas Recommendations
permitted observers people with common interests
discussion agenda
Tact Patience
speaking feeling
online marketing None of the above