AYEESHA JOY B.
IGUAL
TOWS MATRIX FOR APPLE, INC.
O - OPPORTUNITIES
• Increase in worms and viruses on
PCs.
• Large population (Gen X&Y)
which are extremely individualistic • Advertise using individuals that will
and name brand conscious.
• Weak ties with Microsoft products.
• Downloadable music and MP3
players are highly marketable.
• Increase sales of computers online
by 25 percent.
• Increase sales of laptops by 20
percent.
T THREATS
• Companies not seeing Apple as
compatible with their software.
• Dell and HP are major
competitors.
• Increasing competition with music
downloads.
• Dell does not invent but provides
computers at a more cost effective
rate for customers.
• Recession—price of Apple
computers are higher.
• Intel’s future Pentium release.
BS ACCTY – 4
STRENGTHS - S
• iTunes Music Store is a good source
of revenue, especially with the iPod
and the availability on Windows
platform.
• Developing own software and
hardware.
• Apple’s niche audience provides the
company with some insulation from
the direct price competition.
• Revamping desktop and notebook
lines.
• Web technology can be used to
improve product awareness and sales.
• Low debt - more maneuverable.
• Good brand loyalty.
S-O STRATEGIES
• Increase awareness through the web
of the immunity of Mac products to
worms and viruses. (S5, O1)
link Generation X & Y to the iTunes
and other related products. (S1, O2,
O4, O5, O6)
• Using movies and music groups that
are geared towards Gen X and Y to
promote computers and laptops. (S3,
S5, O2, O5, O6)
S-T STRATEGIES
• Increase and promote the
compatibility to Window operating
system. (S5,T1)
• Promote the originality of Apple
computers and the different style and
stable system that is slightly more but
worth the price difference in style,
stability and speed. (S2, S5, T2, T4,
T5)
WEAKNESSES - W
• Weak relationship with
Intel and Microsoft.
• Weak presence in business
arena.
• Dependency on new
product launches.
• Weak presence in markets
other than education and
publishing.
• Slow turn around on high
demand products.
W-O STRATEGIES
• Increase ties with
Microsoft and Intel and
their products.(W1, W2,
W4 O2, O3)
• Promote to business the
safety of having a worm
and virus free computer by
using Mac. (W2, W4, O1,
O5, O6)
O-T STRATEGIES
• Improve relationship with
Microsoft and Intel so that
companies will see them as
compatible. (W1, W2 T1)
• Increase productivity and
turnaround of high demand
products to compete with
Dell and HP (W5, T2)