SMU Academy

Graduate Certificate in Applied Innovation

The Financial Potential and Risks of New
Business Ideas
(Credit Bearing to Masters of Science in Innovation and Graduate Certificate in
Applied Innovation)
FINANCIAL
TRADING

Overview
Is your business idea destined to become a resounding success? Learn how to use
the appropriate framework and tools to identify successful business ideas, innovation
projects and ventures while considering your competition and internal resources and
risks to assess their potential to tap into market opportunities for business growth.

Learn how to estimate demand and market share, conclude on financial potential, and
assess the risks of new business idea. On top of lecturers and class exercises, you will
be engaged in the group discussion, deepening your knowledge through trial and
error, and take on the perspectives of corporate venture capitalists, entrepreneurs, Dr. Frank Siegfried
and intrapreneurs or agents for innovation in larger corporation.

Offered by the same faculty under SMU's Graduate Certificate in innovation and
Dr. Frank Siegfried
SMU's Master of Science in Innovation, this course aims to expose participants to key
accumulated 2 years of
concepts in innovation that can be readily translated into practical business cases
working experience in
themselves and the organizations that they work in.
several high-tech
TAKEAWAYS Multi-National Companies
By the end of the course, participants will be able to: (MNC’s), working in
Germany, UK, PRC and
Singapore prior to joining
• Appreciate strategies to manage competition and resources for innovation. Academia and forming his
• Create, analyse, and evaluate the financial potential and risk of business ideas. own Advisory business. He
• Understand the Corporate Venture Capital Industry. received his Doctor in
Business Administration
Who Should Attend (DBA) from Manchester
Startup owners, entrepreneurs, business owners, executives and individuals who University and was an
seeks to enhance innovation in their business or to create innovation centres within Adjunct Faculty in the Lee
their organisations. Individuals who want to understand innovation and develop Kong Chian School of
Business at SMU. He was
implementation and actionable plans for their organizations.
Program Director at SMU
Assessment Executive Development, and
An assessment will be conducted at the end of the course. teaches subjects related to
Megatrends, VUCA World,
Fees and Funding
Scenario Planning, Strategy,
Change, Risk,
Fees
Entrepreneurship, Venture
S$1,712 (after GST) for non-Singapore Citizens and non-Permanent Residents.
Capital and Innovation
Management to practitioner
SkillsFuture Singapore (SSG) Funding:
from local and international
companies.
S$513.60 (after GST) for Singaporeans below 40 and Permanent Residents.
S$193.60 (after GST) for Singaporeans age 40 and above.
He also teaches Global MBA
students at Manchester
Funding
Business School using
Scientific Principles related
SkillsFuture Series
to strategic analysis and
Course fee grant at 70% of course fees (excluding GST) for participants who are
planning, decision making for
successfully enrolled by SMU into approved courses under the Programme.
differentiation and
Participants must be Singapore Citizens or Singapore Permanent Residents.
innovation, entrepreneurial
finance, risk mitigation,
SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
go-to- market primary data
Up to 90% of course fees for Singapore Citizens aged 40 years and above
collection using qualitative
and quantitative research
Enhanced Training Support for SMEs ("ETSS") methods mostly applied in
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local high-tech or financial
services industry contexts.
employees of SMEs.
His work seeks to create
actionable interventions with
SkillsFuture Credit impact to make changes in
relation to the industry’s most
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture
pressing issues.
Credit (up to S$500) to defray part of the course fee.

Registration
For enquiries and customer
support, please email
academy@smu.edu.sg
or contact us at 6808 5499