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Dissertation submitted by
AHMED
A31001918014
At
Prof.Radhika-Finance
AMITY GLOBAL
This is to certify that the report is a record of original work done by AHMED of 2nd year MBA
(Enrollment No.A31001918014) on the subject of Finance in partial fulfillment for the award of
MBA degree.
Faculty Guide
Prof. Radhika
I hereby declare that the project, entitled a study of “STUDY ON RATIO ANALYSIS OF
PROMPT TRADE FAIRS LTD, CHENNAI” submitted to the Amity Global Business School,
Chennai in partial fulfillment of the requirements for the award of the Degree of Masters of
Business Administration is a record of original research work done by me under the supervision
and guidance of Prof.Radhika.
I further declare that this project work is based on my original work and no part of this project
has been published or submitted to anybody.
Place: Chennai
I would like to express my deep thankfulness and sincere thanks to Dr. Vengadamani (Director)
of Amity Global Business School, Chennai for providing me the opportunity to undergo
summer internship during the MBA 2018-2020 period.
My profound thanks Prof. Radhika (Project Guide), Amity Global Business School, Chennai
for guiding me throughout the project.
Last but not the least, my profound thanks to my parents, friends and faculties who gave their
guidance and support in a way that helped me in bringing out my project in a presentable
manner.
AHMED
Finance is the backbone of any company, and is very much required for the smooth running of
the activities without causing any interruption.
This aim of this study is to make a comprehensive examination of Ratio Analysis of Prompt
Trade Fairs private limited.
This project includes the analysis of financial statements of the company the significance of this
study is to evaluate several issues with an entity, such as its liquidity, efficiency of operations
and profitability. These studies are usually useful to analysts outside the business, since their
primary source of data about a firm is its financial statements, whereas these analysis is less
useful to corporate insiders
S.NO TITLE PAGE NO
1 INTRODUCTION
2 REVIEW OF LITERATURE
3 RESEARCH METHODOLOGY
Ratio Analysis is a strongly built tool which helps in analyzing and interpreting the
health of the firm. Ratio can be useful for business forecasts.
Types of Ratios
Ratios can be categorized into different division depending upon the basis of
classification.
I. TRADITIONAL CLASSIFICATION
E.g. Gross Profit Ratio, Net Profit Ratio, Operating Ratio etc.
Functional ratios
1. Liquidity ratios
a) current Ratio
b) quick Ratio
2. Leverage ratios
a) Debt-equity Ratio
c) Return On Investment
Trade Fairs (India) Private Limited is a quickly developing Exhibition Organizing Company,
filling in as an expert display coordinator in India. We function as business visionaries with a
multi central methodology and work in different fields of Exhibitions Organizing
administrations, showcasing activities and customer arrangement. Brief Trade Fairs (India)
Private Limited was set up since 2002, with the energy to exceed expectations in the field of
sorting out Exhibitions. Today, we are considered as a real part of the rumored Exhibition
Organizers that are occupied with offering Exhibitions Organizing administrations all inclusive.
We, at Prompt hold an encounter of numerous years in the field of arranging Exhibitions and are
totally familiar with the personal conduct standards of various business fragments and
prerequisites of differed clients. This causes us in offering the most ideal answers for our
customers disregarding their budgetary requirements. Brief Trade Fairs is upheld by solid
business relations, enticing relational abilities, intense learning frame of mind and flexibility that
enable us to execute our administrations in a compelling and best way. With the intend to build
up long haul connections, we are ceaselessly refreshing our expert abilities in the field of
Exhibitions
Prompt trade Fairs Pvt Ltd, with an immense encounter of over 10 years in the field of arranging
displays are demonstrated experts who best comprehend your business and furnish you with the
ideal stage to improve your business. Brief is overseen by a group of masters who adequately set
to work their one of a kind knowledge and assets to investigate and comprehend the
requirements of each exhibitor in every display and empower them to arrive at their items to their
intended interest groups. With a solid base of enrolled guests in every area, brief's shows, any
place sorted out, guarantee the business for the exhibitors
Prompt Trade fairs India pvt ltd, is an association which grasps demonstrable skill and greatness
in all stages and intends to furnish the exhibitors and guests with a one of a kind involvement in
their presentations. Brief Trade Fairs is the most looked for after and favored show coordinator
in southern India and is currently growing its span to rest of India.
Prompt trade fairs has composed more than 300 displays in fluctuated portions including
building and development material expos design and home inside expos, property fairs,
instructive fairs, inside and outside expos. Brief has cut a specialty for itself by increasing
present expectations of the purchaser shopping shows sorted out in south India in areas including
chennai, Bangalore, Hyderabad, Ahmedabad, Nasik, Coimbatore, Erode, Salem, Pondicherry,
Neyveli, Triupathi, Vijayawada, Visakhapatnam, Warangal, Guntur, Rajahmundry, Nellor
Each show is conceptualized and sorted out after fastidious arranging with extraordinary
advancements spread crosswise over different mediums. Prevalent client assistance being the
announcement of PROMPT. We are a one - stop and complete arrangement supplier for your
presentation prerequisites. Prompts display are out and out greatness and are viewed as
exceptionally effective expos in the nation.
COMPANY PROFILE
Email: prompttradefairs@gmail.com
The Managing director of the company is “udaya Kumar”. Prompt trade fairs is a reputed
company which organizes exhibitions, the motive of the company is to promote businesses at
cost effective rates and maintain good relationships between them. The main office is situated in
Chennai, whereas the branch office is located in Hyderabad.
Prompt trade fairs conducts exhibitions this helps to boost the sales of the participating
companies, not only does it help to boost the sales but it also promotes the business and brings to
existence about such business. The exhibitions take place in chennai trade Centre which is
located in Nandambakkam. Prompt trade fairs have successfully organized over 300 exhibitions,
and has established good relationships with the participants who are happy to work again
Exhibitions not only takes place in chennai, but also in cities like Visak, Guntur, Ahmedabad,
Hyderabad, and Pondicherry.
Top Clients:
2. Review of Literature
Financial Analysis
Financial Analysis is the way toward distinguishing the money related quality and shortcoming
of the firm. It is finished by setting up connections between the things of fiscal reports, asset
report and benefit and P&L account. Financial examination can be embraced by the board of the
firm. Proprietors, leasers, speculators.
Internal users
1. Financial executives
2. Top Management
External users
1. Creditors
2. Workers
3. Customers
4. Government
5. Public
6. Researchers
7. Investors
The financial analysis helps the management to find out the effectiveness of the firm, this will
help the management to find out its weak spot and take necessary action to fix it.
Financial analysis helps the decision makers to take the right decision for scaling up the
long term and short term solvency of the enterprise.
Financial statements of the previous years can be compared to the present year which can
give an idea how the company is doing.
Financial analysis can help estimate the profitability of a firm which can be referred in
the financial statements showing the gross profit and net profit.
Inter‐firm comparison:
The financial analysis makes it easy to make inter-firm comparison. This comparison can
also be made for various time period
METHODS OF ANALYSIS:
A financial analyst can adopt the following tools for analysis of the financial statements.
These are also termed as methods of financial analysis
The persons interested in the analysis of financial statements can be grouped under three head
owners (or) investors who are desired primarily a basis for estimating earning capacity. Creditors
who are concerned primarily with Liquidity and ability to pay interest and redeem loan within a
specified period. The board is keen on developing expository instruments that will quantify
costs, proficiency, liquidity and productivity so as to settle on wise choices.
STANDARDS OF COMPARISON
The ratio analysis involves comparison for a useful interpretation of the financial statements. A
single ratio in itself does not indicate favorable or unfavorable condition. It should be compared
with some standard. Standards of comparison are:
1. Past Ratios
2. Competitor's Ratios
3. Industry Ratios
4. Projected Ratios
Past Ratios: Ratios calculated from the past financial statements of the same firm.
Competitor's Ratios: Ratios of some selected firms, especially the most progressive and
successful competitor at the same point in time.
Projected Ratios: Ratios developed using the projected financial statements of the same firm.
TIME SERIES ANALYSIS
The most straightforward approach to assess the exhibition of a firm is to contrast its present
proportions and past proportions. At the point when budgetary proportions over some undefined
time frame are looked at, it is known as the time arrangement examination or pattern
investigation. It provides a sign of the guidance of progress and reflects whether the company's
budgetary exhibition has improved, weakened or remind consistent after some time.
CROSS SECTIONALANALYSIS
Another approach to correlation is to contrast proportions of one firm and some chose firms in
the business at a similar point in time. This sort of examination is known as the cross-sectional
investigation. It is progressively helpful to contrast the association's proportions and proportions
of a couple of deliberately chosen contenders, who have comparative activities
INDUSTRY ANALYSIS
To decide the money related conditions and execution of a firm. Its proportion might be
contrasted and normal proportions of the business of which the firm is a part. This sort of
investigation is known as industry examination and furthermore it learns the money related
standing and capacity of the firm and different firms in the business. Industry proportions are
significant measures in perspective on the way that every industry has its qualities which impact
the budgetary and working connections.
Types of Ratios
It is essential for a firm to be able to meet its obligations as they become due. Liquidity Ratios
help in setting up a connection among cast and other current advantages for current commitments
to give a fast proportion of liquidity. A firm ought to guarantee that it doesn't experience the ill
effects of absence of liquidity and furthermore that it doesn't have overabundance liquidity.
An extremely high level of liquidity is additionally awful, inactive resources win nothing. The
company's finances will be pointlessly tied up in current resources. Thus, it is important to find
some kind of harmony between high liquidity ratios can be divided into three types:
Current ratio is an acceptable measure of firm’s short-term solvency Current assets includes
cash within a year, such as marketable securities, debtors and inventors. Prepaid costs are
additionally incorporated into current resources as they speak to the installments that won't made
by the firm in future. All obligations maturing within a year are included in current liabilities.
These include creditors, bills payable, accumulated expenses, short-term bank loan, income-tax
liability in the current year. The current ratio is a proportion of the association's transient
dissolvability. It demonstrated the accessibility of current resources in rupees for each one rupee
of current obligation. A present proportion of 2:1 is viewed as agreeable. The higher the present
proportion, the more noteworthy the edge of security; the bigger the measure of current resources
in connection to current liabilities, the more the association's capacity to meet its commitments.
It is a restored - and - brisk proportion of the association's liquidity. Current proportion is
determined by separating current resources and current liabilities.
Current Ratio is determined by diving the current assets and current liabilities
𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐀𝐬𝐬𝐞𝐭𝐬
Current Ratio =
𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐋𝐢𝐚𝐛𝐢𝐥𝐢𝐭𝐞𝐬
Quick Ratio distinguishes the connection between snappy or otherwise called fluid resources and
current liabilities. An advantage can be called fluid just in the event that it tends to be changed
over into money on the spot or soon without a misfortune. Money is viewed as the most fluid
resource, different resources considered generally fluid resources and incorporated into snappy
resources are indebted individuals and bills receivable and attractive protections
Inventories are changed over to be fluid. Inventories as a rule set aside a lot effort for it to
acknowledge into money, likewise these qualities will in general change.
𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐀𝐬𝐬𝐞𝐭𝐬−𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐢𝐞𝐬
Quick Ratio =
𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐋𝐢𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬
1.3 Cash Ratio
It is obvious that cash is the most liquid asset, a financial analyst may determine cash ratio and
its equivalent current liabilities. Short term marketable securities and bank and cash balances are
the most liquid assets of any firm. Trade investment is marketable security of equivalent of cash.
Cash ratio is the most stiff measure of liquidity. Cash ratio is obtained by dividing cash and bank
balances+current investment by current liabilities
2. Leverage Ratios
Monetary influence implies the utilization of obligation account when obligation capital is a less
expensive wellspring of money and is likewise a dangerous wellspring of financing. It helps in
find out the hazard emerging from the utilization of obligation capital. Monetary influence can
be processed by the two most ordinarily utilized proportion which are1. Structural Ratios
2. Coverage Ratios
Structural ratios are based on the proportions of debt and equity in the financial structure of a
firm.
Coverage Ratios demonstrates the connection between Debt Servicing, Commitments and the
hotspots for gathering these weights.
The transient loan bosses like investors and providers of crude material are progressively worried
about the company's present obligation paying capacity. Then again, long haul lenders like
debenture holders, money related foundations are increasingly worried about the company's long
haul budgetary quality. To pass judgment on the long haul budgetary situation of firm, monetary
influence proportions are determined. These proportions demonstrated blend of assets gave by
proprietors and moneylenders.
There ought to be a fitting blend of Debt and proprietor's value in financing the company's
advantages. The way toward amplifying the investor's arrival using Debt is classified "monetary
influence" or "money related equipping" or "exchanging on value".
Leverage Ratios are calculated to measure the financial risk and the firm's ability of using Debt
to shareholder’s advantage.
Debt Equity Ratio shows the relationship elaborating the lenders contribution for each money of
the owner’s contribution is called debt-equity ratio. Debt equity ratio is computed by dividing
total debt by net worth. Lower the debt equity ratio, higher the degree of protection. Normally a
debt equity ratio of 2:1 is considered to be good.
𝐋𝐨𝐧𝐠 𝐭𝐞𝐫𝐦 𝐝𝐞𝐛𝐭𝐬
Debt Equity Ratio =
𝐒𝐡𝐚𝐫𝐞 𝐡𝐨𝐥𝐝𝐞𝐫𝐬 𝐟𝐮𝐧𝐝𝐬
The total shareholder's fund is compared with the total tangible assets of the company. This ratio
indicates the general financial strength of concern. It is a test of the soundness of financial
structure of the concern. The ratio is of great significance to creditors since it enables them to
find out the proportion of shareholders funds in the total investment of business
𝐍𝐞𝐭 𝐖𝐨𝐫𝐭𝐡
Proprietary Ratio = x 100
𝐓𝐨𝐭𝐚𝐥 𝐓𝐚𝐧𝐠𝐢𝐛𝐥𝐞 𝐀𝐬𝐬𝐞𝐭𝐬
3. Activity Ratios
Activity ratios measure how efficiently a firm’s asset are employed, it is also known as turnover
ratios. Turnover ratios are based on the relationship between the level of activity, represented by
sales or cost of goods sold and level of several assets.
Generally Activity ratios are undertaken to measure the degree of efficiency how a firm uses its
assets. Activity ratios or turnover ratios indicate the speed in which the assets are being
converted to sales.
Net working capital ratio is the total amount of all the components of working
capital. It shows if the business has enough amount of total funds in short term to
ensure the operation.
Working capital turnover ratio shows the relationship between working capital and sales. The
result indicates the amount of times the working capital results in sales. Working capital ratio
reveals whether a firm can pay its obligations. To measure the working capital turnover ratio
sales is divided by working capital.
𝐒𝐚𝐥𝐞𝐬
Working Capital Turnover Ratio =
𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐂𝐚𝐩𝐢𝐭𝐚𝐥
Fixed turnover ratio determines how efficiently a firm is using its assets, fixed assets should be
used efficiently to generate high revenue. Higher the fixed assets turnover ratio the more
effective a firms investment in fixed assets, if the ratio shows a declining state then it means the
firm has over invested in fixed assets. Fixed asset turnover ratio is very helpful to the
management and obviously the investors so they get an idea how efficiently the fixed assets are
being used. This ratio can be ascertained by dividing net sales by fixed assets
𝐍𝐞𝐭 𝐬𝐚𝐥𝐞𝐬
Fixed Assets Turnover Ratio =
𝐅𝐢𝐱𝐞𝐝 𝐚𝐬𝐬𝐞𝐭𝐬
The total assets turnover ratio measures how resourcefully a firm uses its assets to make a sale.
Total sales are divided by total assets to see how capable a business is using its assets. Lesser
ratios may specify that the company is holding higher levels of inventory instead of selling.
𝐒𝐚𝐥𝐞𝐬
Total asset Turnover Ratio =
𝐓𝐨𝐭𝐚𝐥 𝐀𝐬𝐬𝐞𝐭𝐬
then it is doing well. Gross margin ratio may increase due to any of following factors: higher
sales prices cost of goods sold remaining constant, lower cost of goods sold, sales prices
remaining constant. A low gross profit margin may reflect higher cost of goods sold due to firm's
inability to purchase raw materials at favorable terms, inefficient utilization of plant and
machinery resulting in higher cost of production or due to fall in prices in market.
Gross profit ratio can be estimated by dividing the total gross profit with the net sales multiplied
by 100
3. Research Methodology
Research Design
In vision of the objects of the study listed above an exploratory research design has been
adopted. Exploratory research is one which mostly interprets and already accessible information
and it lays precise emphasis on analysis and interpretation of the prevailing and available
information.
• To identify the financial status of the firm.
Primary Data
Information collected from internal guide and finance manager. Primary data is direct information.
Secondary Data
Company balance sheet and profit and loss account. Secondary data is second hand information.
First the study of Ratio Analysis is confined only to the prompt trade fairs private limited. Secondly the
study is based on the annual reports of the company for a period of 4 years from 2015-2018.
1. CURRENT RATIO
The ratio between all current assets and all current liabilities; another way of expressing
liquidity. It is a measure of the firm’s short-term solvency. It indicates the availability of current
assets in rupees for every one rupee of current liability. A ratio of greater than one means that the
firm has more current assets than current claims against them
18 17.2
16
14
11.78
12
10
6
3.8
4 3.26
0
2013-2014 2014-2015 2015-2016 2016-2017
Ratio
Interpretation:
2. Quick Ratio:
Quick ratio establishes a correlation amongst quick, or liquid, assets and current liabilities. An
asset is liquid if it can be changed into cash immediately or sensibly soon without a loss of value.
Quick assets are current assets that can be converted to cash within 90 days or in the short-term
18 17.2
16
14
11.78
12
10
6
3.8
4 3.26
0
2013-2014 2014-2015 2015-2016 2016-2017
Ratio
Interpretation:
3. Cash Ratio
The cash ratio is a measurement of a company's liquidity, specifically the ratio of a company's
total cash and cash equivalents to its current liabilities. The formula calculates a
company's ability to repay its short-term debt with cash, such as marketable
securities. This information is valuable to creditors when they decide how much
money they would be willing to loan a company.
0.6
0.5
0.4
0.3 0.6
0.2
0.1
0 0.01 0.03
2013-2014 2014-2015 2015-2016 2016-2017
-0.1
-0.29
-0.2
-0.3
-0.4
Ratio
Interpretation:
4. Net Working Capital Ratio
The net working capital ratio is the net amount of all components of working capital it is
anticipated to disclose whether a business has an adequate amount of net funds available in
the short term to stay in operation, the difference between current assets and current
liabilities excluding short-term bank borrowing is called net working capital ratio.
0.8
0.7
0.6
0.5
0.4 0.8
0.3 0.7
0.46
0.2 0.42
0.1
0
2013-2014 2014-2015 2015-2016 2016-2017
Ratio
Interpretation:
5. Proprietary ratio
Proprietary ratio indicates the long term or future solvency position of the business
it is also known as equity ratio.
0.95
0.9
0.85
0.95
0.8 0.93
0.83
0.75 0.81
0.7
2013-2014 2014-2015 2015-2016 2016-2017
Ratio
Interpretation:
6. Debt Equity Ratio
Debt equity ratio shows the relationship describing the lenders contribution for each rupee of the
owner’s contribution is called debt- equity ratio. Debt equity ratio is calculated by dividing Long
term Liabilities divided by Equity. Lower debt – equity ratio higher the degree of protection. A
debt-equity ratio of 2:1 is considered ideal.
0.4
0.35
0.3
0.25
0.2 0.42
0.38
0.15
0.1
0.19
0.05 0.9
0
2013-2014 2014-2015 2015-2016 2016-2017
Ratio
Interpretation:
7. Fixed asset turnover ratio
Fixed asset turnover ratio is used to measure the efficiency with which fixed assets are employed
a high ratio indicates a high degree of efficiency in asset utilization and a low ratio reveals
inefficient use of assets. Though, in interpreting this ratio, it should be kept in mind that when
the fixed assets of the firm are old and considerably depreciated, the fixed assets turnover ratio
inclines to be high because the denominator of the ratio is very little.
2.5
1.5
2.82
2.42
1 2.18
0.5 1.00
0
2013-2014 2014-2015 2015-2016 2016-2017
Ratio
Interpretation
8. Current asset turnover ratio
Current Assets Turnover Ratio specifies that the current assets are turned over in the method of
sales more number of times. A high current assets turnover ratio shows the ability of the
organization to attain maximum sales with the least investment in current assets
0.11
0.12
0.1
0.08
0.13
0.06
0.11
0.04
0.08
0.02
0.03
0
2013-2014 2014-2015 2015-2016 2016-2017
Ratio
Interpretation:
9. Total assets turnover ratio
Total assets turnover ratio measures the ability of a firm to effectively and efficiently produce
sales, and it is commonly used by third parties in order to ascertain the operations of a business.
As it compares the sales of a company to its assets.
0.08
0.07
0.06
0.05
0.04 0.08
0.03 0.06
0.06
0.02
0.03
0.01
0
2013-2014 2014-2015 2015-2016 2016-2017
Ratio
Interpretation:
10. Working capital turnover ratio
Working capital turnover ratio shows how well a company generates sales with regard to the
working capital of the organization. The difference between current assets and current liabilities
of the company is known as working capital.
0.16
0.14
0.12
0.1
0.08 0.16
0.15
0.06
0.04 0.09
0.02
0.03
0
2013-2014 2014-2015 2015-2016 2016-2017
Ratio
Interpretation:
Comparative Balance sheet for the year 2013-2014 and 2014-2015