Audience Intent Framework and Message

>>Audience: -To be communicated to the audience of size sixty

postgraduate students for the age group of 20-25 years and the
gender ratio is around 35:25.

>>Message: -That is to be communicated is about the path

breaking Indian Innovators of the present times and how these
innovators have created cutting edge products with global mass
products.

>>Intent Framework: -The presentation is intendent to throw

light on the evolution of Indian innovators and their start up
idea.
 CONTENT RESEARCH
In the wake of economic reforms of 1992 there was a burst of
investment and export, and the economy grew at 6-8 per cent
for the next four year. The Asian economic recession
contributed to the 1997 dip, but short-lived government
formed of unstable coalitions, with the communist party as a
partner, contributed to the uncertainty. Business development
as a macroeconomic balancing act because the process in India
needs capital, Knowledge, and some types of skills still in the
shortage in the country. Good market conditions prevailed for
well over a decade since 2003.The government in the period
1950-80 recycled the tax payers money or took foreign aid from
the abroad. In the 2000s, foreign institutional investment
changed the game substantially. Subsequently, market
capitalization trend was not only larger, but also more unsteady
than before. Of the exporting clusters, software firms represent
a distinct type of comparative advantage. Since more software
firms were small, young and successful; analyst of the business
often draws lessons on the entrepreneurship. The service
accounted for more than 60 percent of global output and 30
per cent of global employment around 2015.These percentage
has risen steadily from 1960, but the traded component of the
services increased much faster in the recent decades.
All studies of market structure agree that the industry was
highly competitive, That the profit margin was low even
without the local trying.
 Personal Learning

“Arguably, the scarcity of quantitative data amenable to

statistical analysis relates to the difficulty in quantifying the
complex, multi-faceted nature of globalization.
Economists were among the first to try to quantify the
different components of globalization in their attempt to assess
its impact on economic growth.
Indeed, the measures of globalization commonly employed
have been exclusively economic, commonly proxied by Yet,
globalization is not solely an economic process, and even if it
were.
More recent efforts at measuring globalization of three
different relevant dimensions of globalization: (1) economic:
long distance flows of goods, capital and services as well as
information and perceptions that accompany market
exchanges, (2) political: the diffusion of government policies
internationally, and (3) social: the spread of ideas, information,
images, and people have developed the so-called KOF index of
globalization to capture each of these dimensions .

This index was created using comprehensive data collected

annually, from 1970 to 2013.”
 GROUP CONTRIBUTION
Reshma Chauhan: -I have researched about the whole
content and made a needful contribution to the project.

Shreya Jain: -During the project discussion she came up

with lots of new ideas and she helped a lot in the content
research.

Nishi Rana: -She researched and discussed about the

personal learning and recognize the main objective
behind this reading.

Yashasvi: -She did the internal and external research

about the topic and gave a qualitative viewpoint.

Deepak Tyagi: -He Compiled the whole project and did

editing and report drafting.