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Sales Presentation
How to Deliver a Dynamic Sales Presentation Kelley Robertson
Contact Information
Published by:
The Robertson Training Group
677 Inverary Road
Burlington, ON L7L 6B1
905-633-7750
Email: sales@robertsontraininggroup.com
Web site: www.robertsontraininggroup.com
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12. Know where everything is that you need to do your job. Keep
tools such as business cards, pens, etc., close by so you
don’t have to hunt for them. Nothing looks less professional
than having to search for a pen when your customer is
waiting.
The more you learn 18. Be prepared. Plan your approach and establish your
about your objectives before each sales contact. Develop quality
customer, the questions to ask your customers. Learn everything about
better you can your product and be able to answer any question that you
position your
are asked. Invest the time learning about your company and
product or service.
know what separates you from your competition.
It is always more 21. Show your customers that you differ from your competitors;
effective to show don't just tell them. People don’t always believe what they
rather than tell. hear, particularly from someone who’s selling a product or
service. Show them though your actions and methods what
separates you from your competition. Use testimonial letters,
offer written proof, or give them brochures or pamphlets.
27. Know what products your competitors carry and how they
differ from yours. Knowledge is power when used
appropriately. What makes you stand out from your
competition? Do you know what your competitors offer? How
are your products different? Why should someone buy from
you versus your competitor?
28. Think before you speak. The pause will give you time to
process the information you just heard. You can then think of
the best way to position your response. This will help you
develop your credibility with your prospects and customers.
This list was adapted from the book, “Stop, Ask & Listen –
Proven Sales Techniques to Turn Browsers into Buyers”
written by Kelley Robertson. This unique sales guide shows
sales associates how to improve their overall sales by
applying a few customer-focused selling strategies.
Robertson provides many real-life examples of how the
concepts work and unlike most business or self-help books,
he provides a Blueprint for Success. This step-by-step
process shows you how to incorporate the concepts into
your work environment. Visit www.stopasklisten.com today
to order this valuable book.
Kelley is available for keynote presentations and training workshops. For information on
his programs contact him at 905-633-7750, 1-866-694-3583 or reach him by or email
him at: Kelley@RobertsonTrainingGroup.com.
Gain practical sales advice by signing up for the 59 Second Tip, a free weekly e-zine at
www.robertsontraininggroup.com.