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Yr Price Subs Growth YOY 2013 subs +growth subs corrected US inflation

2012 7.99 23.41


2013 7.99 29.17 24.6% 29.17
2014 8.99 35.67 22% 36.35 28.63 28.62648954
2015 9.99 41.4 16% 45.29 26.66 26.66430757
2016 9.99 46.97 13% 56.43 24.28 24.27814573
2017 10.99 50.85 8% 70.32 21.09 21.0936092
2018 10.99
2019 12.99
Price 2013
Demand curve 7.99
13
8.87
9.73
12 9.60
11 10.43
Price (2013)

f(x) = - 0.005464425x^2 + 0.0215741049x + 12.5


10 R² = 0.9881941464 8
9 8.8

7
20 22 24 26 28 30 32 34
Demand Corrected by growth
Price (2019) Year Dy (subs) D corr (million) Yr
2013 29.2 29.2 2013
7.99 1 2014 35.7 28.6 2014
8.87 2 2015 41.4 26.7 2015
9.73 3 2016 47.0 24.3 2016
9.60 4 2017 50.9 21.1 2017
10.43 5
10.29 US inflation
12.01 2013 1.47% 1.32%
Demand corrected by growth Supply Elasticity 2014 1.62%
29.17 2015 0.12%
28.63 -0.18 2016 1.26%
26.66 -0.77 2017 2.13%
24.28
21.09 -3.37

30.9 247.20
28.0909090909 247.20

9.99
9.234096
Price Price (2019)
7.99 7.99
8.99 8.87
9.99 9.73
9.99 9.60
10.99 10.43

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