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SUMMER TRAINING PROJECT REPORT

ON
“Advertising strAtegy of community rAdio - radio
gorAkhpur 90.8 fm ”
Submitted in partial fulfillment for the award for degree of

MASTER OF BUSINESS ADMINISTRATION


2017-2019
From
Dr. APJ ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW

SUBMITTED BY SUBMITTED TO
Shivam Mishra Dr JaibeerPratap Singh
M.B.A. ( 3rd SEM) (HOD, KIPM-College of Management)
ROLL NO. – 1751770075

KIPM- COLLEGE OF MANAGEMENT,


Sector-9,GIDA GORAKHPUR (UP)
Certificate from KIPM
Certificate from Radio Gorakhpur 90.8
DECLARATION

I Shivam Mishra student of MBA 3rdsemester declare that the project


entitled “Advertising strategy of community radio -
radio Gorakhpur 90.8 fm” is my own work conducted under the
supervision of, Dr. JaibeerPratap Singh.

I further declare that to the best of my knowledge the project does not contain
any part of any work which has been submitted for any other project either in
this institute or in any other.

Place :

Date:………………………….. Signature of the Candidate


ACKNOWLEDGEMENT

I would like to express my appreciation and gratitude to various persons who have shared

their valuable time and made this project possible through their direct and indirect

cooperation.

I would like to acknowledge with great pleasure, my deep sense of gratitude to mysupervisor , Dr.

JaibeerPratap Singh and Dr. Deepak Srivastava (Director) at KIPM- College of Management, GIDA,

Gorakhpur, for her supervision and valuable guidance.

I am highly thankful to my parents for motivation and support throughout the period of my study in

the institute.

Date:…………………….

MBA 3rdSem.)

KIPM COLLEGE OF MANAGEMET

GIDA
TABLE OF CONTENTS

Sr. No. Contents Page No.

1. EXECUTIVE SUMMERY

2. INDUSTRY PROFILE

3. COMPANY PROFILE

4. LITERATURE REVIEW

5. OBJECTIVE OF THE STUDY

6. SCOPE OF THE STUDY

7. RESEARCH METHODOLOGY

8. DATA ANALYSIS &INTERPRETATION

9. FINDINGS AND CONCLUSION

10. RECOMMENDATION

11. LIMITATIONS

12. BIBLIOGRAPHY

13. QUESTIONNAIRE