Report Full

Client Satisfaction Survey JAYSWAL INTERIORS
Executive Summary
Jayswal interiors is an integrated interior contracting and its relevant

products stockiest company at Bangalore (India). The company is one of its kinds
which use most of the materials which are imported.
Having made its presence felt in the interior market since 1984, Jayswal has
a trading wing that deals with interior products on the banner of Jayswal Agencies
and also it possess a corporate business center at the heart of the Bangalore city.
The survey involves gathering with information about the company, its
products, the various services it provides and the client’s satisfaction and loyalty
towards the company.
From the information collected, various aspects were identified where the
company needs to focus more to improve the efficiency of the organization.
The research was conducted through collection of primary and secondary
data. Secondary data was collected through discussion with the organization,
visiting various web sites, magazines and other reliable sources. Primary data was
collected through a well-framed questionnaire, of which later a detailed analysis
was done using various statistical tools.
On the basis, the secondary data analysis and the extensive analysis of the
primary data, interpretations were drawn for the questions and conclusion is drawn.
Certain suggestions are also drawn from the analysis to help the company to
increase its market share.
The main research that followed is to know “Client satisfaction survey of
Jayswal Interiors”. Due to the limited resources and time constraints, the study
was conducted within the area of Bangalore city.
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Theoretical background
This purpose of this study is being conducted to find out the client
satisfaction and the loyalty of the clients towards the services and the products
provided by Jayswal Interiors. The products consist of various interior decoration
materials, and the service is the interior decoration and construction work carried
out by the company to the clients.
Objectives of the sudy:

1. A study of the client level satisfaction towards Jayswal Interiors Pvt Ltd.
2. To find the loyalty of the clients towards Jayswal Interiors Pvt. Ltd.
3. To identify the client perception towards the quality of service and products
provided by Jayswal Interiors Pvt Ltd.
4. To identify the responsiveness and commitment of the organization towards
the clients.
5. To provide the suggestion to the organization in improving the client
satisfaction.
The research methodology for the study is as follow

1. The research is descriptive research with the findings limited to city of
Bangalore only.
2. Convenient sampling method has been used for the purpose of the research
for the purpose of convenience.
3. The client base of the company is consisting of 70 clients. The total sample
size taken for the research is 35 due to limited availability of funds, time and
manpower.
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Introduction
Interior decoration is a multi–faceted profession in which creative and

technical solutions are applied within a structure to achieve a built interior
environment and home lifestyle enhancement. The interior design process follows
a systematic and coordinated methodology, including research, analysis, and
integration of knowledge into the creative process, whereby the needs and
resources of the client are satisfied to produce an interior space that fulfills the
project goals.
Interior decoration and designing in India are getting popularized not only in
big metropolitan cities but also in comparatively smaller cities. The reason can be
attributed to the changing definitions of homes and modern residential houses,
which now symbolize more with the personalities of their owners. Interior
decoration is also given a very huge importance in the corporate. Thus it is very
essential to grab the opportunity in the market by providing quality products to the
customers and keep them satisfied so that they are loyal to the company.
Customer Satisfaction is the buzzword used by the business people for the
success of organization in the present days. Due to the increases of heavy
competition in every product –line it become difficult for the companies to retain
the customers for longer time. So retain the customer for longer time the marketer
has to do only one things i.e. customer satisfaction .If customer is fully satisfied by
the product or service, it not only rub the organization successfully but also fetch
many benefits for the company . They are less process sensitive and they remain
customer for a longer period.
This project is also done to know the customers satisfaction and loyalty
towards the services and the products provided by Jayswal interiors. Since the
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interior decoration industry is growing at a very fast rate in India, there is lot of
competition and it is important to understand the perception of the customers and
their requirements in order to stay ahead in the business.
In the following study I have identified the client base of Jayswal interiors
and I have conducted the research on the satisfaction of the customers towards the
offerings from the company. The conclusion about the ways to improve the service
to the customers and the ways to retain them is being provided.
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Industry Profile
To understand the interior decoration company, one must first look at the
construction and interiors design industry as a whole.
In the recent times, India has stepped up its development agenda. One
explicit indicator of this is the aggressive pace of construction activity in the
country. Since there is a lot of construction activity taking place, the interior
decoration industry is also growing heavily. The particular emphasis on
infrastructure development will put India on a road map with Brazil, China and
Russia towards becoming a developed nation by 2050.
The Indian construction and interior decoration industry comprises 200 firms
in the corporate sector. In addition to these firms, there are thousands of small
contractors, which compete for small jobs or work as sub-contractors of prime or
other contractors.
The evolution Interior design and decoration industry was almost similar to
the construction industry evolution in India. After independence the need for
industrial and infrastructural developments in India laid the foundation stone of
construction, architectural and engineering services.
The period from 1950 to mid-60’s witnessed the government playing an
active role in the development of these services and most of construction activities
during this period were carried out by "Government-owned corporation" state
owned enterprises and supported by government departments. In the "First Five-
Year Plan", construction of civil works was allotted nearly 50 per cent of the total
capital outlay.
The first professional consultancy company, National Industrial
Development Corporation (NIDC), was set up in the public sector in 1954.
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Subsequently, many architectural, design engineering and construction companies

were set up in the public sector Indian Railways Construction Limited (IRCON),
National Buildings Construction Corporation (NBCC), Rail India Transportation
and Engineering Services (RITES), Engineers India Limited (EIL), etc.) and
private sector (M N Dastur and Co., Hindustan Construction Company (HCC),
Ansals, etc.).
In the late 1960s government started encouraging foreign collaborations in
these services. The objective of such an imposition was to develop local design
capabilities parallel with the inflow of imported technology and skills. This
measure encouraged international construction and consultancy organizations to set
up "Joint venture" joint ventures and register their presence in India.
In the past decade, the interior decoration industry has had a sudden growth
due to the establishment of various multinational companies mainly IT industry.
The Indian IT company scenario has witnessed a fast growth pace and a lot of
construction and infrastructural development have taken place because of this.
Since the IT industry gives a great deal of importance to the interior of the
company, the interior decoration company has had a very important role to play
and has led to the growth of the interior decoration industry as well.
The lifestyle of the people in India in the recent times have had a great shift
in the cities because of the western influence. The people after the construction of
their homes give a lot of importance to the interiors and the interior decorations.
Once a home or an apartment is bought, the next thing that has to follow is interior
designing. Interior decoration plays an immensely important part in giving the
right feel and look to the interiors of the home or office.
Hence the interior decoration industry has had a lot of growth in the recent
times as it is having a lot of demand in both the residential as well as the corporate
sector. Because of this growth there have been a lot of interior decoration
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companies entering into the market. Some of the companies are of huge work force
and having a standard work structure whereas there are also a lot of small
contractors who take up the interior decoration jobs. The Indian infrastructure is
building up with lot of companies entering into the country and the real estate
industry is also having a quick growth. These factors provide a lot of scope for the
interior decoration industry at present and in the future as well.
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Company Profile
Jayswal Interiors is an integrated interior contracting and its relevant

products stockiest company at Bangalore. Having made its presence felt in the
interior market since 1984, Jayswal has a trading wing that deals with interior
products on the banner of Jayswal Agencies and also it posses a corporate business
centre at the heart of the Bangalore city.
In 1984, Chandraban Gupta, founder of Jayswal Interiors, forayed into

interior decoration industry, with a vision to transform people’s perception about
the quality of interior construction in the country. Gupta always believed that
quality would be the key differentiator between his proposed venture and other
Interior companies.
Over the intervening years this vision continues to be the bedrock of all
endeavors. The company has a unique business model and provides interior
construction designs and also various interior decoration materials such as the G.I
(Galvanized Iron) materials, P.O.P (Plaster of Paris) materials and ceiling tiles.
The company has executed several corporate interior decoration projects

including IT industry, villas, hotels, super luxury apartments and luxury
apartments. The company has laid special emphasis on quality and hence done
backward integration to keep a check on timely execution and control on quality.
This helps the company to retain its key competencies and in-house resources to
deliver a project from the conceptualization stage to completion. The company has
been awarded several certifications for compiling with the regulatory norms and
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providing excellent services. The company has a highly professional and well
qualified management team.
Jayswal Group of Companies:

The Jayswal group consists of companies such as
 Jayswal Interiors
 Jayswal Agencies
 Jayswal Business Center
Jayswal interiors:
The Jayswal interiors deals with the contracting of the interior decoration
work in the various buildings. The company interacts with the clients to take up the
projects. Jayswal interiors is very well expertise in the interior decoration work and
has a very well experienced work force to provide the quality output. The company
has provided the service to various well reputed IT industries in Bangalore such as
Infosys, Wipro, IBM, CISCO etc.
Jayswal Agencies:
Jayswal Agencies are the traders of the various interior construction
materials. The products are mostly of the imported types and are of vary high
quality. Certain products are been manufactured by the Jayswal Agency itself. The
Jayswal group consists of the factory which transforms the G.I (Galvanized Iron)
sheets into G.I channels which are used in the interior decoration work. The trading
of these G.I channel sections are also carried out by the agency.
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Jayswal Business Center:

Jayswal Business Center is located in Vasanthagar, which is in the heart of
Bangalore city. It provided the working space and office space for the various
businesses on the rental basis. The business center is well furnished and contains
all the necessary equipments required to facilitate the businesses of the clients.
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Background and Inception of the Company
Jayswal Interiors Pvt Ltd was started in the year 1984.The chairman of the
company is Mr. Chanraban Gupta. The company begin with the developing of the
interiors of the various buildings and is one of the best interior companies in
Karnataka currently.The company was initially run by Mr. Chandraban gupta along
with few of the skilled labors.
This year the company celebrated its silver jubilee reaching the 25 years of
successful run in the interior decoration market.The company has also moved into
the trading business for the various interior construction materials. Since the
establishment in 1984, Jayswal interiors has serviced a lot of reputed clients in
almost all the categories of Hotels, Apartments, Corporate offices, government
institutions etc..
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Nature of the Business Carried
The type of business carried out by Jayswal interiors is the interior

decoration work for various buildings. The company also is the trading
organization of the interior decoration materials to the various small vendors and
other contractors.
The company believes in quality and uses most of the materials that are
imported for the interior works. The products and materials are imported from the
various countries like Singapore, Iran, China, and Dubai. Some of the materials are
also brought in from North Indian states of Rajasthan and Gujarat.
The company deals with both the high end clients who provide the contracts
for a time period of several months and also with small clients who provide small
projects. Both the types of clients are treated with the same importance and the
maximum quality output is provided.
The business is provided on the basis of direct transaction with the client and
the projects are undertaken on the credit basis as well. The interior decoration
products are sold on the whole sale basis to the clients who are generally the small
vendors or the contractors.
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Vision, Mission and Quality Policy
Vision:
Jayswal Interiors aims to become a global player in the sector, signing under
the prestigious projects for tomorrow’s world of business, harmonizing innovative
and progressive technology with its experience, excellence and high-caliber work.
Mission:
Our goal is to provide the highest possible level of professional interior
construction services for our clients in an atmosphere of mutual support, teamwork
and uncompromising ethical standards. Jayswal Interiors is for those of you who
are seeking the personal attention that can only be provided by a contractor who
decorates a limited number of unique buildings each year.
Goal:
Our goal is to translate the needs of our clients into a pleasing and functional
design, respecting the budget and giving utmost value.
Quality Policy:
Since its establishment Jayswal Interiors has maintained the highest
standards of quality control and assurance adhering to Standard operating
Procedures. The company believes in adjusting and adapting to the changing needs
of the clients, and remain dedicated in the efforts to serve the clients to the best of
ability.
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Jayswal interiors believes in the significance of client satisfaction, quality-based

management and a culture of progressive development within the company, for a
sustainable success in the sector, bases its quality policy on the following values:
 To provide the most appropriate solutions to Clients, through assessment of
their needs and demands, and consultation.
 To conform to every valid standard within the context of project at the
maximum level; contract agreement conditions, country’s legal
arrangements/laws, other compulsory standards and to all ethical rules
 To be a sector leader in utilization of modern and valid techniques, material
and management systems, and to maintain the sustainable development in
every area
 Efficient and effective management of company human resources that helps
the realization of projects in advance of set deadlines, conforming to every
quality standard prescribed.
 To transfer successively company corporate culture and values to its
employees.
 To create permanent relations with subcontractors, suppliers and project
partners based on good intentions and trust, and accordingly to contribute
also to their progress within the sector.
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Product/Service Profile
Jayswal interiors do the trading of wide variety of products used in the

interior construction. All of these products are also used by the company to
perform the interior decoration work.
The products are been listed below:
1) Gypsum plaster designs for celings:

Plaster is a building material similar to mortar or cement. Like those
materials, plaster starts as a dry powder that is mixed with water to form a paste
which liberates heat and then hardens. Unlike mortar and cement, plaster remains
quite soft after setting, and can be easily manipulated with metal tools or even
sandpaper. These characteristics make plaster suitable for a finishing, rather than a
load-bearing material.
The gypsum plaster or the plaster of paris material is used in the interior
constrution work and Jayswal interiors provide a wide variety of desihns of the
gysum plaster which are shown below.
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2) G.I Channel Sections

Jayswal interiors are engaged in offering G.I. channels that is manufactured
by using high-grade raw material. Our G.I channels are widely used for false
ceilings and partitions. These are available in various sizes and shapes as per
industrial requirements.
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Following are the distinguishing features of our range:

 Durable
 Anti corrosive
 High tensile strength
The various G.I channel sections are shown below.
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3) Gypsum Boards
Gypsum board is a panel made of gypsum plaster pressed between two thick
sheets of paper. It is used to make interior walls and ceilings. Jayswal Interiors is
the authorized dealer for various Gypsum board providers such as the India
Gypsum, Jitex mineral fiber ceiling, Bison Panel, LA GYP, HILUX calcium
silicate board and Charminar Aercon panels.
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4) Common Interior materials

Jayswal Interiors also trades a lot of petty interior and construction materials
such as Glass wool, metal ceiling accessories, Aluminum ceiling tiles, screw,
laminate, grip bolt, stucco plaster, universal plaster etc.
5) Interior Decoration Services

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Jayswal interiors is one of the best interior decoration companies in

Karnataka and has provide Interior decoration solutions to some of the major
companies and establishments in Bangalore. Some of the prestigeous clients that
are been served by Jayswal Interiors are Hotel Lee Meridian (Sankey Road),
CISCO (Bannarghatta Road), Siemens (M.G Road), TYCO (Whitefield), Wipro
(Electronic City, Madiwala, Koramangala, Sarjapur Road), IBM (Bannarghatta
Road), Microsoft (Intermediate Ring Road), Satyam Computers (Manyata Tech
Park).
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Area of Operation
Jayswal Interiors operates in two states Karnataka and Andra Pradesh. The
main field of operation is the Bangalore city.
Jayswal Interiors is located at 3 places in Bangalore.
 Administrative office is situated in Vasanthnagar.
The Projects related to the interior decoration is been handled in this
office. The transactions with the client are carried out in the office. The
office consists of a well ambience infrastructure.
 The Warehouse is situated in Kanakanagar.
All the materials related to the interior decoration is stocked in this
warehouse. The warehouse consists of separate storage facilities for the
various materials of the interior construction.
 The Factory is situated in Dodabellapur.
The various manufacturing and processing of the materials used for
the interiors is been carried out at this facility .Factory consists of various
Machines required to mold and shape the G.I sheets.
Competitors Information
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Since the interior decoration market is having great demand in Bangalore,

there are many interior decoration companies competing. Among the various
interior decoration companies in Bangalore , few of the companies that provide a
major challenge to Jayswal Interiors Pvt Ltd are Monalisa Architects, Ace Interiors,
Rubenius and DJ Interior Solution.
Monalisa Architects:
Monalisa is also single source supplier offering complete interior design and
execution solutions, including project management services. At Monalisa, interiors
are crafted to the requirements of each client, using the finest materials and
superior workmanship to create work and living spaces that enhance the quality of
life.Monalisa's state of the art plant is a blend of man and machine. Highly skilled
craftsmen work with the finest automated machinery for precision cutting, post
forming and perfect edge binding toproduce high quality furniture.
Ace Interiors:
Ace Interiors is a young and dynamic company offering comprehensive

interior design solutions, specializing in both commercial and residential interiors.
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We are a full serviced Interior Design firm, with a dedicated team of professional
Interior Designers, interior decorators, along with well trained Fabricators and
executors who help in executing the designs into reality. The scope of our business
includes both interior design and remodelling of residential and commercial
interiors.
At Ace Interiors, Interior design services are tailored to meet the client's
specific needs based on the nature and limitations of each project. We strive hard to
achieve our mission of providing a finished product that will often exceed your
expectations.
Rubenius:
RUBENIUS is an Interior Designing Firm based in Bangalore and Hyderabad, India.

We are a team of Architects, Engineers and Interior Designers who are committed to
give the best service and the best value of money to our clients. Our Projects are
known for their innovative designs, comfort and user-friendliness. The main
attraction of our design is its Aesthetic Appeal.
RUBENIUS is well-established to add elegance & aroma to your gracious living and
dazzling lifestyles. Ours expertise in the Interior Designing & Decoration, can easily
give to your office or home well-rounded magnificence in respect of looks, feel, and
living. Interior Designing & Decoration is nothing but structuring, arranging,
furnishing, and decorating your place in such a way that it naturally offers you lavish
spaciousness & convenience for various activities, comforting privacy, luxurious
ease & comfort, celestial ambience, and rejuvenating gratification to your keen
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senses for luxury, architecture, trim & tidiness, enthralling aesthetics, and high-brow,
sybaritic lifestyles.
DJ Interior Solutions:
Bangalore DJ Interior Specialist for home interior, Wood works, Wall

painting (Asian, Royal play), Furniture Design, Mural, Sofa sets, Beds, Tv units,
Shelves, Wall units,Computer Tables, Decorating, Color Consultations, Room
Furnitures Making, Wardrobes,Kitchen Cabinet,Doors,Windows, Tiles fitting,
Wooden tiles, Grill Works,POP Work, Glazing, Cladding, And also Construction.
In Bangalore DJ has achieved good reputation from the customer. we tried to
make good relation to our customers.our quality of materials and as well as our
neat finish work is one of the sign.its all credit is goes to our technicians.
We have an excellent reputation for Quality, Cost and Delivery. We work with our
customers, providing unbiased advice and guidance to ensure that your visions can
be turned into reality.
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Achievements and Awards

Jayswal interiors has obtained various achievements for the high quality
services provided to the clients. The various word of appreciation from the
prestigious clients are been portrayed below.
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Mckinsey’s 7 S Model
The 7-S Framework of McKinsey is a management model that describes 7

factors to organize a company in a holistic and effective way. Together these
factors determine the way in which a corporation operates. Managers should take
into account all seven of these factors, to be sure of successful implementation of a
strategy. Large or small, they are all interdependent; proper attention should be
given to all otherwise it may affect all others. The relative importance of each
factor may vary over time.
Origins of the 7-s Framework:

The 7-S Framework was first mentioned in "The Art of Japanese
Management" by Richard Pascale and Anthony Athos in 1981. They had been
investigating how Japanese industry had been so successful. At around the same
time that Tom Peters and Robert Waterman were exploring what made a company
excellent. The Seven S model was born at a meeting of these four authors in 1978.
It appeared also in "In Search of Excellence" by Peters and Waterman, and was
taken up as a basic tool by the global management consultancy company
McKinsey. Since then it is known as their 7-S model.
Strengths of the 7-S Model

1. Diagnostic tool for understanding organizations those are ineffective.
2. Guides organizational change.
3. Combines rational and hard elements with emotional and soft elements.
4. Managers must act on all Ss in parallel and all Ss are interrelated.
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The Seven elements:

The McKinsey 7S model involves seven interdependent factors which are
categorized as either "hard" or "soft" elements:
 "Hard" elements are easier to define or identify and management can
directly influence them: These are strategy statements; organization charts
and reporting lines; and formal processes and IT systems.
 "Soft" elements, on the other hand, can be more difficult to describe, and are
less tangible and more influenced by culture. However, these soft elements
are as important as the hard elements if the organization is going to be
successful.
Hard Elements Soft Elements

Strategy Shared Value
Structure Skill
Syatem Style
Staff
The way the model is presented in figure depicts the interdependency of the
elements and indicates how a change in one affects all the others.
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The 3Ss across the top of the model are described as 'Hard Ss':
• Strategy: The direction and scope of the company over the long term.
• Structure: The basic organization of the company, its departments, reporting
lines, areas of expertise, and responsibility (and how they inter -relate).
• Systems: Formal and informal procedures that govern everyday activity, covering
everything from management information systems, through to the systems at the
point of contact with the customer (retail systems, call centre systems, online
systems, etc).
The 4Ss across the bottom of the model are less tangible, more cultural in nature,
and were termed 'Soft Ss' by McKinsey:
• Skills: The capabilities and competencies that exist within the company. What it
does best.
• Shared values: The values and beliefs of the company. Ultimately they guide
employees towards 'valued' behavior.
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• Staff: the Company’s people resources and how they are developed, trained, and
motivated.
• Style: The leadership approach of top management and the company's overall
operating approach.
In combination they provide another effective framework for analyzing the

organization and its activities. In a marketing-led company they can be used to
explore the extent to which the company is working coherently towards a
distinctive and motivating p lace in the mind of consumer.
7 S model of Jayswal Interiors:
Structure
Business needs to be organized in a specific form of shape that is generally
referred to as organizational structure. Organizations are structured in a variety of
ways, dependent on their objectives and culture. The structure of the company
often dictates the way it operates and performs.
In Jayswal interiors, structure of the organization represents vertical hierarchy
of the organization ensures specialization easier control over function. Decision
making and controlling is centralized, the lines of communication is horizontal as
well as vertical.
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The Overall Organizational Structure:
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Warehouse Department:
The structure or organizational chart of the warehouse of Jayswal Interiors is
shown below. The warehouse is the place where the materials of the interior
decoration and the products of the company are stored.
Adminstrations Department:
The administration department manages the handling of the projects,
handling af the accounts and the activities related to the billing of the clients.
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Factory:
The factory of Jayswal interiors deals with the processing of the G.I sheets
which are used in the construction work of interior decoration.
Skills:
Jayswal Interiors has seven departments which has personnel with variety of
skills. They have persons with different skills, talents and experience.
There are both the skilled and the unskilled workers in the company.
The company is known well for its products and service of high quality,
customized designs and unique decorations. Designing is handled by specialized,
knowledgeable and experienced personnel.
There is an opportunity for skill development in this organization and the
fresh job seeker has a great learning environment. The top management work is
handled by professionals’ specialists. The quality output depends upon the
construction and decoration group where the workers are given basic operational
training before handling the job.
The factory workers work with the machines required to mold and shape the
G.I sheets which require some training and is provided to them before beginning
with the process.
Marketing is done by professional manager as this belongs to interacting
with very prestigious clients. They also take care of the sales of products and
materials where it requires a great in depth knowledge about technical aspects of
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product and its features. There are no sales persons to sell the products selling
takes place by direct meeting with the clients to get the orders.
Style:
The style is a reflection of culture, more than to change the organization or
performance.
Jayswal interiors follows top down approach, it is an autocratic system so
every decision is taken by the Managing Director regarding business issues as he
also takes care of marketing and sales.
A narrow span of control allows a manger to communicate quickly with the
employees under them and control them more easily. It helps manager in
communicating with employees more easily gets feedback of ideas from the
worker.
Decision making is centralized in all day to day operations. This company
follows authoritarian style in managing the business activity.
Strategy
Strategy is the plan of action an organization prepares in response to, or
anticipation of, changes in its external environment. Strategy is differentiated by
tactics or operational actions by its nature of being premeditated, well thought
through and often practically rehearsed.
The various strategies of Jayswal Interiors are:
 Offer unparalleled service and the finest products while keeping the
individuals desires of the clients in mind.
 The organization strives to provide designs which are consistent with the
culture and values of the clients.
 Translate the needs of the clients into a pleasing and functional design,
respecting the budget and giving utmost value.
 Create a long lasting business relation ship with the clients.
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 Better supplier relationship over a decade, which help to get cheaper but a
quality raw material.
 Use of specialists in handling designing and other works which eliminates
the waste of time and resources.
 Committed workforce helps in minimizing production waste.
Systems
Every organization has some systems or internal processes to support and
implement the strategy and run day to day affairs.
The main system of operation in Jayswal Inferiors is the construction and
decoration process. Other systems of finance and marketing play an adjacent role
to this process.
In order placement and execution system, all the major buyers deal directly
with the company. The major clients are all from the huge multinational and IT
companies for whom the order placement and execution is done through direct
contact or through e-mail. The small clients who buy the various interior
decoration materials from the company are usually transacted through direct
contact.
Staff
Staff is an important component of the organization structure. The Human
resource management processes are used to develop managers, socialization
processes, and ways of shaping basic values of management cadre, ways of
introducing young recruits to the company, ways of helping to manage the careers
of employees.
The staff of the Jayswal Interiors is 40.The staff consists of a mix of
engineers, supervisors, machine operators and skilled labors.
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 The engineers are responsible for the designing of the interiors for the
various constructions. They also help in choosing of the appropriate
materials required for the interior decoration.
 The supervisors manage the skilled workers doing the interior decoration
work as well as the workers in the manufacturing process. They see to that
all the work is completed within the allocated time.
 The skilled workers are the ones who perform the operations of the
company. The skilled workers carry out the machine operation, interior
decoration work and the warehouse operators.
Shared values
All members of the organization share some common fundamental ideas or
guiding concepts around which the business is built. This may be to make money
or to achieve excellence in a particular field. These values and common goals keep
the employees working towards a common destination as a coherent team and are
important to keep the team spirit alive.
The different value systems of subordinate are responsible for their
department duties as delegated by the functional or departmental mangers. The
organization can work effective and efficiently since there is proper coordination.
The organization is having the value system and culture for developing the
coordination between the superiors and the subordinate.
From the management practices of Jayswal Interiors Pvt ltd that they believe in the
following shared value.
 Client satisfaction.
 Offer finest designs.
 Respect the clients’ budget.
 Create long lasting relationship with clients.
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 Continuous improvement through feedback from customers.
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SWOT Analysis
The SWOT analysis is an extremely useful tool for understanding and

decision-making for all sorts of situations in business and organizations. SWOT is
an acronym for Strengths, Weaknesses, Opportunities, and Threats.
The SWOT analysis of Jayswal Interiors is provided below.
Strengths Weakness
 Uses and provides high quality  Poor advertising skills for
products. improving awareness.
 Very highly skilled staff.  No high technology used.
 Situated at the heart of the city.  Logistics is outsourced.
 Maintains good relationship with  Online order processing is not
clients. implemented.
Opportunities Threats
 Scope for expansion.  Poor differentiation from the
 Bangalore infrastructure and real competitors.
estate growing at fast rate.  Lot of competitors in the market.
 Computerization and automation  New trends and design should be
of various processes. provided each time to clients.
 Supportive government regulation
for importing products.
39
Research Methodology
Title of the Project

Survey of the Client’s satisfaction and their loyalty towards the services and the
products provided by Jayswal Interiors Pvt. Ltd.
Statement of the problem:

To find the level of satisfaction of the clients with respect to the quality and price
provided by the organization and to understand the loyalty of the clients towards
the organization.
Objectives:
1. A study of the client level satisfaction towards Jayswal Interiors Pvt Ltd.
2. To find the loyalty of the clients towards Jayswal Interiors Pvt. Ltd.
3. To identify the client perception towards the quality of service and products
provided by Jayswal Interiors Pvt Ltd.
4. To identify the responsiveness and commitment of the organization towards
the clients.
5. To provide the suggestion to the organization in improving the client
satisfaction.
Need of the study:

Since the interior decoration is becoming a new trend and being used by
most of the large organizational buildings as well as in the residents, the industry is
growing at a very fast rate and many competitors are entering in to the market.
These are providing new challenges to the company in order to survive in the
40
market. Hence it is very important to understand the problems and requirements of

the market in order to improve the business and revenue of the company.
Scope of the Study

The study mainly confines itself in the analyzing of the issues related to the
satisfaction and loyalty of the clients and to find the perception of the clients
towards the quality of products and services provided by the company.
Assumptions:
The following points have been treated as assumption in the study.
1. Primary data and secondary data were collected and details given in the data
is treated as the correct data.
2. The data collected from the company is analyzed in proper method for study
purpose.
Source of the data:
Primary data:
New data gathered to help solve the problem at hand. As compared to
secondary data which is previously gathered data. An example is information
gathered by a questionnaire. Qualitative or quantitative data that are newly
collected in the course of research, Consists of original information that comes
from people and includes information gathered from surveys, focus groups,
independent observations and test results. Data gathered by the researcher in the
act of conducting research. This is contrasted to secondary data, which entails the
use of data gathered by someone other than the researcher information that is
41
obtained directly from first-hand sources by means of surveys, observation or

experimentation.
Primary data has been collected from the respondents through structured
questionnaire and schedules.
Secondary data:
Information that already exists somewhere, having been collected for
another purpose. Sources include census reports, trade publications, and
subscription services. There are two types of secondary data: internal and external
secondary data. Information compiled inside or outside the organization for some
purpose other than the current investigation Researching information, which has
already been published? Market information compiled for purposes other than the
current research effort; it can be internal data, such as existing sales-tracking
information, or it can be research conducted by someone else, such as a market
research company or the U.S. government.
Secondary data is been collected from data provided by company and other
source of the secondary data are from internet, books and other research
documents.
Data Collection
Data collection took place with the help of filling of questionnaires. The
questionnaire method has come to the more widely used and economical means of
data collection. The common factor in all varieties of the questionnaire method is
this reliance on verbal responses to questions, written or oral.
I found it essential to make sure the questionnaire was easy to read and
understand to all spectrums of people in the sample. It was also important as
researcher to respect the samples time and energy hence the questionnaire was
42
designed in such a way, that its administration would not exceed 4-5 mins. These
questionnaires were personally administered.
The firsthand information was collected by making the people fill the
questionnaires. The primary data collected by directly interacting with the people.
The respondents were contacted at shops, construction sites, and
godown(warehouse) of the company. The data was collected by interacting with
35 respondents who filled the questionnaires and gave me the required necessary
information. The respondents consisted of contractors, vendors, businessmen,
professionals etc. the required information was collected by directly interacting
with these respondents.
Statistical tools used for the research:
1. Questionnaire
A questionnaire is a research instrument consisting of a series of
questions and other prompts for the purpose of gathering information from
respondents.Questionnaires have advantages over some other types of
surveys in that they are cheap, do not require as much effort from the
questioner as verbal or telephone surveys, and often have standardized
answers that make it simple to compile data.
2. Tabulation
The process of placing classified data into tabular form is known as
tabulation. A table is a symmetric arrangement of statistical data in rows and
columns.Tabulation is the process of creating a contingency table from the
multivariate frequency distribution of statistical variables.
43
3. Pie charts
A pie chart (or a circle graph) is a circular chart divided into sectors,
illustrating proportion. In a pie chart, the arc length of each sector (and
consequently its central angle and area), is proportional to the quantity it
represents. The pie chart is perhaps the most ubiquitous statistical chart in
the business world and the mass media.
4. Percentage
A percentage is a way of expressing a number as a fraction of 100.
Percentages are used to express how large/small one quantity is, relative to
another quantity. The first quantity usually represents a part of, or a change
in, the second quantity, which should be greater than zero.
Sampling technique:
1. Sampling unit
This is that element or set of elements considered for selection in
some stage of sampling . The sample unit consist of population of clients
who have been using the various interior decoration products from the
company and also the clients who has used the interior decoration
construction service of the company. The sample was collected from clients
in Bangalore region only.
2. Sample size
The sample size of a statistical sample is the number of observations
that constitute it. It is the number of elements in the obtained sample.
The sample size consists of only 35 clients owning to limited number
of existing client record provided by the company.
3. Sampling method
The method employed here is the convenience sampling method
owning to time, man power and monetary factors being available in limited
44
access. Convenience sampling method is a non-probability sampling

method. Convenience sampling generally assumes a homogeneous
population, and that one person is pretty much like another.
Plan of Analysis:
1. First conduct an intensive secondary research to understand the full impact

and implication of the industry, to review the industry norms and identify
issues.
2. Select the important question and issue, which inhabit growth and
segmentation in the industry.
3. Identify the client base and conduct the study about the clients.
4. Collect the data through questionnaire and put together in the form of table
for analyses.
5. Remarks have to be assigned carefully and to be used according to the
requirement.
6. Percentage should be collected wherever necessary for better appreciation.
7. Data analysis and interpretation has to be carried out on the basis of primary
data.
8. Inference should be drawn from the analysis to attain the objective of the
study.
9. The summary of the findings is finally recorded based on the details
collected.
Limitation of the study:
1. The scope of study is limited to the respondents that are selected from in and
around Bangalore, whereas the company operates in the other places of
Karnataka and also in the other states.
45
2. The project is carried out for the period of 30 days. This being academic
study suffers from time and cost constraints.
3. Measurement of client satisfaction is complex subjects, which uses non-
objectives method, which is not reliable.
4. Preferences of the customers keep varying and it is difficult to finalize and
standardize the findings.
5. Since the questionnaires are been filled by the customers/clients on their
personal thoughts, wrong information also can be provided.
46
Data Analysis And Interpretation
Question 1)
How would you rate the overall experience you have received from Jayswal
Interiors?
 Poor  Average  Good  Very Good  Excellent
The following responses were obtained from the clients.
Options No. of responses Percentage

Poor 0 0
Average 0 0
Good 10 28
Very Good 16 46
Excellent 9 26
total 35 100
47
Analysis
The above table and pie chart shows that the level of agreement of clients
regarding the quarries given for the overall satisfaction towards Jayswal
Interiors.28% says good, 46% says very good, and 26% says excellent.
Inference:
From the analysis of table we can conclude that majority of the clients are satisfied
with the experience with the company.
48
Question 2)
If a friend were in need of similar product or service, would you recommend
Jayswal Interiors to them?
 Definitely not  No, not really  Yes, generally  Yes, definitely
Options No. of respondents Percentage

Definitely not 0 0
No, not really 0 0
Yes generally 24 69
Yes definately 11 31
Total 35 100
49
Analysis:
The above table and pie chart shows that the response of clients regarding the
quarries for suggesting Jayswal Interiors to other clients.69% says Yes, generally
and 31 says Yes, definitely.
Inference:
From the analysis of table we can conclude that majority of the clients would
recommend the Jayswal Interiors to others in need of similar requirements.
50
Question 3)
How do you rate our quality of products?

Poor 0 0
Average 0 0
Good 9 26
Very Good 14 40
Excellent 12 34
total 35 100
51
Analysis:
regarding the quality of products and service provided by the Jayswal
Inteirors.26% says good, 40% says very good and 34% says excellent.
Inference:
From the analysis of table we can conclude that 74% is very satisfied with the
quality of the outputs from the company.
52
Question 4)
How do you rate our delivery on time and our commitment to meet your delivery
expectations?

Poor 0 0
Average 0 0
Good 11 31
Very Good 15 43
Excellent 9 26
total 35 100
53
Analysis:
regarding the query of delivery on time and commitment provided by the Jayswal
Inteirors.31% says good, 43% says very good and 26% says excellent.
Inference:
From the analysis of table we can conclude that the delivery and commitment
towards the clients should be improved.
54
Question 5)
Which of the following modes did you use to place the last order for the products?
 Mail order  over the phone  Fax  Direct Contact  other

Mail order 2 6
Over the Phone 14 40
Fax 0 0
Direct contact 19 54
Other 0 0
Total 35 100
55
Analysis:
regarding the query of mode of interaction of the clients with Jayswal Inteirors.6%
says Mail Order, 40% says over the phone and 54% says direct contact.
Inference:
From the analysis of table we can conclude that majority of the client interaction
and the order placement happens through phone or direct contact.
56
Qusetion 6)
How responsive is the staff of Jayswal Interiors in answering your calls, mails and
others communication means?
 Very poor
 Somewhat Unsatisfactory
 About average
 Very Satisfactory
 Superior

Very poor 0 0
Somewhat Unsatisfactory 0 0
About average 1 3
Very satisfactory 18 51
Superior 16 46
Total 35 100
57
Analysis:
regarding the query of responsiveness of the staff towards the clients of Jayswal
Inteirors.3% says about average, 51% says very satisfactory and 46% says
superior.
Inference:
From the analysis of table we can conclude that the staff of Jayswal interiors are
very efficient and courteous in handling the clients.
58
Question 7)
From how long have you been a client to Jayswal Interiors and using our products
and service?
 Less than 1 month
 1 to 6 month
 6 month to 1 year
 1 to 2 years
 2 years and more

Less than 1 month 1 3
1 to 6 month 2 6
6 month to 1 year 7 20
1 to 2 years 11 31
2 years and more 14 40
Total 35 100
59
Analysis:
The above table and graph shows that the level of agreement of clients regarding
the query of the duration with which the clients have had business with Jayswal
Inteirors.3% says less than 1 month, 6% says 1 to 6 months, 20% says 6 months to
1 year, 31% says 1 to 2 years and 40% says more than a 2 years.
Inference:
From the analysis of table we can conclude that the clients like to stay loyal to the
company for longer periods.
60
Question 8)
Will you use the service and products from Jayswal Interiors again?
 Very unlikely
 Unlikely
 Somewhat unlikely
 Very likely
 Extremely likely

Very unlikely 0 0
Unlikely 1 3
Somewhat unlikely 2 6
Very likely 21 60
Extremely likely 11 31
Total 35 100
61
Analysis:
regarding the query of acceptance of reuse of the service or products provided by
the Jayswal Inteirors.3% says unlikely, 6% says somewhat likely, 60% says very
likely and 31% says extremely likely.
Inference:
From the analysis of table we can conclude that majority of the clients are ready to
rebuy or reuse the products and services of the company.
62
Question 9)
How do you find the pricing made by our company?
 Very High  High  Reasonable  Low  Cheap

Very High 0 0
High 2 6
Reasonable 21 60
Low 12 34
Cheap 0 0
Total 35 100
63
Analysis:
regarding the query of satisfaction of the clients towards the pricing made by
Jayswal Inteirors.6% says high, 60% says reasonable and 34% says low.
Inference:
From the analysis of table we can conclude that the few amount of the clients are
mot satisfied with the pricing and should be reduced.
64
Question 10)
Thinking of other companies that offer the same products and services as Jayswal
Interiors, how would you compare Jayswal interiors to other companies?
 Much better
 Somewhat better
 About the same
 Somewhat same
 Much worse

Much better 8 23
Somewhat better 10 29
About the same 14 40
Somewhat same 3 8
Much worse 0 0
Total 35 100
65
Analysis:
regarding the query of satisfaction of clients towards Jayswal Interiors when
compared to the competitors. 23% says much better, 29% says somewhat better,
40% says about the same and 8% says somewhat same.
Inference:
From the analysis of table we can conclude that majority of the clients do not
differentiate the Jayswal Interiors from the other similar companies.
66
Question 11)
When compared with other similar company, how do you rate the charging of the
prize by our company?
 Very High
 High
 Reasonable
 Low
 Very less

Very High 0 0
High 4 11
Reasonable 21 60
Low 10 29
Cheap 0 0
Total 35 100
67
Analysis:
regarding the query of satisfaction of clients towards Jayswal Interiors when
compared to the competitors. 11% says high, 60% says reasonable and 29% says
low.
Inference:
From the analysis of table we can conclude that Jayswal Interiors pricing method is
in parity with that of the other competitors.
68
Question 12)
What do you feel about the promotional activities (lucky draw contest) that our
company is providing?
 Do not keep contests
 Prizes not good
 Interesting
 Excellent
 Provide more contests

Do not keep contests 0 0
Prizes not good 0 0
Interesting 3 8
Excellent 16 46
Provide more contests 16 46
Total 35 100
69
Analysis:
regarding the query of satisfaction of clients with the lucky draw contest provided
by Jayswal Interiors. 8% says interesting, 46% says excellent and 46% says
provide more contest.
Inference:
From the analysis of table we can conclude that the promotional activities
conducted by the company are very successful.
70
Question 13)
Are the products or service that you require always available in the company?
 Strongly agree
 Somewhat agree
 Neutral
 Somewhat disagree
 Strongly disagree

Strongly agree 17 49
Somewhat agree 12 34
Neutral 2 6
Somewhat disagree 4 11
Strongly disagree 0 0
Total 35 100
Analysis:
71
regarding the query of satisfaction towards the availability of products or the
service in Jayswal Interiors. 49% says strongly agree, 34% says somewhat agree,
6% says neutral and 11% says somewhat disagree.
Inference:
From the analysis of table we can conclude that even though majority clients agree
to the availability of all the products or the required service, there is still some
small amount of clients not serviced completely.
72
Question 14)
Why did you purchase the product or use the service for?
 Purchased for personal use
 Purchased for business use
 Purchased at the request of someone else

Purchased for personal 0
use
Purchased for business 35 100
use
Purchased at the request 0
of someone else
Total 35 100
Analysis:
The above table shows that the level of agreement of clients regarding the query of
the nature of the business with Jayswal. 100% of the clients says purchased for
business use.
Inference:
From the analysis of table we can conclude that the company operates on the
business to business (B to B) basis.
73
Summary of Findings
1. The client responses for the overall experience with Jayswal interiors is of
the form 26% says excellent, 46% says very good and 28% says good. This
shows that the company could put some more effort to provide an excellent
service to all the clients.
2. The client responded as 69% would generally recommend the business to

others with similar need and 31% clients said that would definitely
recommend the business. It shows that the clients are having a good
perception about the company.
3. 26% of clients say that the quality offered is good, 46% of the clients says
that the quality is very good and 34% clients says it’s excellent. The
company is providing good quality outputs but should strive for even better
quality.
4. The response of the clients towards the delivery on time and commitment
was 31% says good, 43% says very good and 26% says excellent. This
shows that the company should take necessary steps to improve the on time
delivery.
5. Since only 6% clients have used email and the other 94% interacted through
phone and direct contact, the company should provide some online order
acceptance systems to encourage the clients. As the internet is acting as a
good platform for business, it is important to operate efficiently online.
74
6. 50% of the clients are very satisfied with the responsiveness of the staff and
46% says that the responsiveness of the staff is superior. This shows that the
clients are very well satisfied with the behavior and the attitude of the staff.
7. 40% of the client surveys were having relationship with Jayswal Interiors for
more than 2 years and 31% had the relation for around 1-2 years. This shows
that the clients are extremely loyal to the company and like to continue their
relationship with the company.
8. Only 3% clients were unlikely in using the products or service of the

company again but the rest 97% were happy to use the service or products
from the company. This shows that the clients are satisfied and loyal to the
company.
9. Regarding the pricing made by the company, 6% of the clients says that the
price is high, 60% says it’s reasonable and 34% says its low. The company
should adopt some measures in order to reduce the price and please even the
6% unsatisfied clients.
10.The client response to the query regarding the comparison of Jayswal

Interiors to other similar companies were as 23% clients says better, 29%
says somewhat better, 40% sys about the same and * says it somewhat same.
This means that the company should take necessary steps to differentiate
itself from the competitors.
11.The client responses were 60% said that the company operates with
reasonable pricing when compared to its competitors, 29% said that the price
75
is low and 11% said its high. This shows that the company’s pricing polo\icy
is in parity wit it is competitors.
12.Regarding the promotional activity like the lucky draw contest, 46% clients
say it’s excellent and 46% clients say to provide more such contests. This
shows that the company is successful in keeping the promotions and
attracting the clients.
13.Regarding the availability of products or the service to the clients, 49% says
that whatever they require is available and 11% says that not everything
required is available in the company. This shows that the company should
maintain good stock of the products and understand the client requirements
completely before servicing them.
14.All the customers used the product or service from Jayswal Interiors for their
business purposes. Hence the company should target the business
establishments and provide promotional activities to attract the business
organizations.
76
Suggestions
1. As majority of the clients have given opinion that they are satisfied, services
and design of the product of the company should not only maintain the
existing standard but also enhance them.
2. The company should use certain promotion (advertising) activities to

enhance its brand image and have differentiation from the competitors.
3. The company should implement strategies to provide on time delivery of the

services and products.
4. The online order processing system should be implemented in order to

accept orders online and improve market share.
5. The clients are very loyal to company and the company should maintain and
improve the current customer relationship management.
6. The Company should know its client satisfaction level throughout doing
periodic surveys. Periodic surveys can treat client satisfaction directly.
7. The Company should make changes according to the other competitors &
according to the client’s expectations.
77
Conclusions
 The study is undertaken to determine client satisfaction for Jayswal Interiors.

From the study it appears that Jayswal Interiors has been being doing an
impressive business in Interior decoration sector. It has certainly made an
effort in understanding how the satisfaction of clients plays a major role in
company and hence has maintained a better client satisfaction towards
company.
 It is found that clients are not satisfied with the on time delivery of the
services by the company and the satisfaction level can be improved by
handling this issue.
 The quality of the products and the service provided by the company is very
well appreciated by the clients and hence the clients are found to be very
loyal.
 All together the business is carried on very efficiently by Jayswal Interiors

Pvt Ltd.
78
Learning experience
1. The Project work gave an initial exposure to corporate culture.
2. It helped to know about working environment and its importance: how

working environment plays an important role in making employees
comfortable and effective in organization.
3. It helped to learn the importance of people and relationship.
4. Learnt the functioning of an organization regarding their daily working

and decision making.
5. Learnt the how the organization level functions from top to bottom, and
how the order are passed down from each department.
6. Learnt how to conduct survey and learnt to use the information for study.
7. Learnt the use of statistical tools and there importance on business and
there activities.
8. Learn the art of preparing questionnaire and collecting primary and

secondary data through constant search and observation.
79
Client Satisfaction Survey Questionnaire
1. How would you rate the overall experience you received from Jayswal Interiors?
2. If a friend were in need of similar product or service, would you recommend

Jayswal Interiors to them?
 Definitely not  No, not really  Yes, generally  Yes, definitely
3. How do you rate our quality of products?

4. How do you rate our delivery on time and our commitment to meet your
delivery expectations?
5. Which of the following modes did you use to place the last order for the
products?
 Mail order  Over the phone  Fax  Direct Contact  Other
6. How responsive is the staff of Jayswal Interiors in answering your calls, mails
and others communication means?
 Very poor
 Somewhat Unsatisfactory
 About average
 Very Satisfactory
80
 Superior
7. From how long have you been a client to Jayswal Interiors and using our
products and service?
 Less than 1 month
 1 to 6 month
 6 month to 1 year
 1 to 2 years
 2 years and more
8. Will you use the service and products from Jayswal Interiors again?
 Very unlikely
 Unlikely
 Somewhat unlikely
 Very likely
 Extremely likely
9. How do you find the pricing made by our company?

 Very High  High  Reasonable  Low  Cheap
10. Thinking of other companies that offer the same products and services as
Jayswal Interiors, how would you compare Jayswal interiors to other companies?
 Much better
 Somewhat better
 About the same
 Somewhat same
 Much worse
81
11. When compared with other similar company, how do you rate the charging of
the prize by our company?
 Very High
 High
 Reasonable
 Low
 Very less
12. What do you feel about the promotional activities (lucky draw contest) that our
company is providing?
 Do not keep contests
 Prizes not good
 Interesting
 Excellent
 Provide more contests
13. Are the products or service that you require always available in the company?
 Strongly agree
 Somewhat agree
 Neutral
 Somewhat disagree
 Strongly disgree
14. Why did you purchase the product or use the service for?
 Purchased for personal use
82
 Purchased for business use

 Purchased at the request of someone else
15. What would we need to do to satisfy your requirements even more/ Any
Suggestions?
.
.
.
.
Thank you for your feedback.
83
Bibliography
Selected references and recommended readings
 Marketing management by Philip kotler, 9th edition.

 Consumer Behavior by - Leon G.Schiffman, Leslie Lazar Kanuk - 9 th
edition.
 Research Methodology – Methods and Techniques by - C.R.Kothari – 2nd
edition.
Websites
http://www.Jayswalgroup.com
http://en.wikipedia.org/wiki/Interiordecoration
http://www.gharexpert.com/
http://interiordec.about.com/
http://www.interiorexteriorplan.com/
http://ezinearticles.com › Business › Customer Service
http://articles.sitepoint.com/article/satisfaction-7-steps
http://en.wikipedia.org/wiki/Customer_satisfaction
84

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Client Satisfaction Survey JAYSWAL INTERIORS

Jayswal interiors is an integrated interior contracting and its relevant

Objectives of the sudy:

The research methodology for the study is as follow

Interior decoration is a multi–faceted profession in which creative and

Subsequently, many architectural, design engineering and construction companies

Jayswal Interiors is an integrated interior contracting and its relevant

In 1984, Chandraban Gupta, founder of Jayswal Interiors, forayed into

The company has executed several corporate interior decoration projects

Jayswal Group of Companies:

Jayswal Business Center:

Background and Inception of the Company

Nature of the Business Carried

The type of business carried out by Jayswal interiors is the interior

Vision, Mission and Quality Policy

Jayswal interiors believes in the significance of client satisfaction, quality-based

Jayswal interiors do the trading of wide variety of products used in the

1) Gypsum plaster designs for celings:

2) G.I Channel Sections

Following are the distinguishing features of our range:

4) Common Interior materials

5) Interior Decoration Services

Jayswal interiors is one of the best interior decoration companies in

Since the interior decoration market is having great demand in Bangalore,

Ace Interiors is a young and dynamic company offering comprehensive

RUBENIUS is an Interior Designing Firm based in Bangalore and Hyderabad, India.

Bangalore DJ Interior Specialist for home interior, Wood works, Wall

Achievements and Awards

The 7-S Framework of McKinsey is a management model that describes 7

Origins of the 7-s Framework:

Strengths of the 7-S Model

The Seven elements:

Hard Elements Soft Elements

In combination they provide another effective framework for analyzing the

7 S model of Jayswal Interiors:

The Overall Organizational Structure:

 Continuous improvement through feedback from customers.

The SWOT analysis is an extremely useful tool for understanding and

Title of the Project

Statement of the problem:

Need of the study:

market. Hence it is very important to understand the problems and requirements of

Scope of the Study

Source of the data:

obtained directly from first-hand sources by means of surveys, observation or

Statistical tools used for the research:

access. Convenience sampling method is a non-probability sampling

1. First conduct an intensive secondary research to understand the full impact

Limitation of the study:

Data Analysis And Interpretation

The following responses were obtained from the clients.

Options No. of responses Percentage

Options No. of respondents Percentage

Options No. of responses Percentage

Options No. of responses Percentage

Options No. of responses Percentage

Options No. of responses Percentage

Options No. of responses Percentage

Options No. of responses Percentage

Options No. of responses Percentage

Options No. of responses Percentage

Options No. of responses Percentage

Options No. of responses Percentage

Options No. of responses Percentage