Perspectives on Contemporary Issues

Report on Obama's 2004 DNC keynote speech

(Identifying Ethos, Pathos and Logos)

Submitted by - Diksha Sachan

Roll No. - 2018MBA007

Ethos
Being a personality who is a notable figure all around the globe because of his various works
and being the President of US, his credibility to speak on this topic is unquestionable. He is
assuring the knowledge and experience about the topic by claiming that than in no other
nation his story could have been possible. He holds the mastery and he demonstrate it
when he says that we have gathered here to affirm the greatness of our nation, not because
of the height of our skyscrapers, or the power of our military, or the size of our economy.
Our pride is based on a very simple premise, summed up in a declaration made over two
hundred years ago, "We hold these truths to be self-evident, that all men are created equal.
That they are endowed by their Creator with certain inalienable rights. That among these
are life, liberty and the pursuit of happiness. He Also mentioned that this year, in this
election, we are called to reaffirm our values and commitments, to hold them against a hard
reality and see how we are measuring up, to the legacy of our forbearers, and the promise
of future generations. And fellow Americans — Democrats, Republicans, Independents — I
say to you tonight: we have more work to do.

While he was sharing these emotions, he also cleared one big truth that the people he
meets in small towns and big cities, in diners and office parks, they don't expect government
to solve all their problems. They know they must work hard to get ahead, and they want to.
He gave a perfect example saying go into any inner-city neighbourhood, and folks will tell
you that government alone can't teach kids to learn. He mentioned about a man named
John Kerry who believes in an America where hard work is rewarded.

Pathos
President Obama’s memorial speech at the 2004 democratic national convention showed
the emotional appeal through his word choice. He also connected every citizen of the
country by sharing his background that his father was a foreign student, born and raised in a
small village in Kenya. He grew up herding goats, went to school in a tin-roof shack. His
grandfather was a cook, a domestic servant.

He mentioned that the true genius of America has a faith in the simple dreams of its people,
the insistence on small miracles. That they can tuck in their children at night and know they
are fed and clothed and safe from harm. He met the one worker who was losing his job and
choking back tears, wondering how he would pay $4,500 a month for the drugs his son
needs without the health benefits he counted on also more to do for the young woman in
East St. Louis, and thousands more like her, who has the grades, has the drive, has the will,
but doesn't have the money to go to college. He thought of families that had met who were
struggling to get by without a loved one's full income, or whose loved ones had returned
with a limb missing or with nerves shattered, but who still lacked long-term health benefits
because they were reservists. He claimed that we have real enemies in the world. These
enemies must be found.

Logos
Obama proceeds to appeal to logos when he describes the America saying that In generous
America you don't have to be rich to achieve your potential. He tried to convey a very
powerful message that through hard work and perseverance his father got a scholarship to
study in a magical place; America which stood as a beacon of freedom and opportunity to so
many who had come before, and hard work can do every possible thing. He established the
point by summing up the declaration made over 200 years ago "We hold these truths to be
self-evident, that all men are created equal. That they are endowed by their Creator with
certain inalienable rights. That among these are life, liberty and the pursuit of happiness."
He also claims the fact of America being a true genius can have an idea and start own
business without paying a bribe or hiring somebody's son, can participate in the political
process without fear of retribution, and that our votes will be counted — or at least, most of
the time. He met workers in Galesburg, Illinois, who were losing their union jobs at the
Maytag plant that's moving to Mexico and were having to compete with their own children
for jobs that pay seven bucks an hour.

At the end he said a perfect quote that “There's not a liberal America and a conservative
America — there's the United States of America. There's not a black America and white
America and Latino America and Asian America; there's the United States of America”.