TALLER DE COMPRENSIÓN DE LECTURA

PRESENTADO POR: LUISA YAMILE CASTAÑEDA ROBAYO

PRESENTADO A: CARLOS ALBERTO COMAS SALAZAR

TECNOLOGO EN GESTION DE MERCADO

SENA 2019
Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de aprendizaje
de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply __C__ Expensive
b. Demand __B__ Desire to buy any product
c. High price __D__ All people
d. Mass market __E__ The lifetime of goods and services.
e. Life cycle __A__ Disposition to offer products

2. According to the text, mention the things people take into account to determine the demand.
To determine the demand, people take into account the characteristics of the product, the
appearance, the price and the distribution______________________________________

3. Write F for false or T for true

a. Production cost depends on Technology F ( ) V (T)
b. As greater the expectations are, the lower will be the offer from the companies. F (F) V ( )
c. One of the four Ps of marketing mix is Package F ( ) V (T)
d. Price is the amount a customer pays for the product F ( ) V (T)
e. Planning is to transform and develop marketing objectives to marketing strategies F ( ) V (T)

4. Answer the following questions

a. What is Benchmarking?
Benchmarking is a continuous process by which the products, services or work processes of
the leading companies are taken as a reference, to compare them with those of your own
company and then make improvements and implement them___________________________
b. What is the process of Benchmarking?
To design and correctly perform a benchmarking process in your company, I recommend
following the following steps: planning, data collection, analysis, action and monitoring.
c. Number the aspects to be taken into account in Benchmarking:
benchmarking contains three aspects that are the most important, these are: quality,
productivity and time

5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the
words in alphabetic order and write the meaning of each word.

5.1. High Price: It means that it is a price that is above its equilibrium point and occurs
because there are enough consumers willing to pay or that "high price."
5.2. Mass Market: It is a market strategy in which a company decides to ignore the differences
of market segments and to appeal to the entire market with an offer or a strategy.The idea is to
convey a message that reaches as many people as possible
5.3. Features product: set of attributes that are incorporated into the product as it is the design,
brand, packaging and quality, these characteristics manage to cover in a certain aspect the
demands of the consumer.
5.4. Appearance to product: it is the visual aspect that allows us to determine how a person
perceives a product.
5.5. Life Cycle: It is the set of stages through which a product passes from its introduction in
the market until its retirement.
5.6. Packaging: It is the container designed to preserve it properly during transport, storage
and delivery to the final consumer.
5.7. Marketing Strategy: it is the creation of actions or tactics that lead to the fundamental
objective of increasing sales and achieving a sustainable competitive advantage.
6. Write a ten lines text that summarizes the topic of the activity

Por medio del desarrollo de esta evidencia se busca por un lado reforzar los conocimientos
adquiridos en el desarrollo de las demás actividades de las cuales se dispone en este corte en
la plataforma virtual para poder aplicarlas en nuestro proyecto productivo que estamos
desarrollando, así mismo poder determinar las variables de oferta y demanda y la manera
cómo podemos aplicarlas para ofrecer el producto del cual estamos desarrollando el proyecto
en este corte y a su vez con el desarrollo de la actividad en idioma inglés sobre compresión
de lectura nos permite a los estudiantes ampliar y reforzar nuestro vocabulario de mercadeo
así como el uso de ciertas palabras del marketing que utilizaremos en el momento que
debamos dar a conocer nuestro proyecto productivo en el idioma inglés utilizando palabras
relacionadas con el vocabulario del marketing aplicándolas a nuestro producto.