Internship Narrative Report on Bread and Pastry Production and Business Management

Business Name: F. DIMACUTA Home-made Food and Party Shop

Owner: Fely Miraflores Dimacuta
Venues: Purok 3 Baranghawon and Stall #71 2nd Floor Tabaco City Mall
Internship dates: September 9-13, 2019
Intern Name: Jelow H. Lagahit

Introduction

I have been observing people who successfully ran their business on Bread and Pastries, but I have no idea
how they managed it. I am a TESDA (The Technical Education and Skills Development Authority) certified
on Bread and Pastry Production NC II, but I lacked knowledge on how to run a business.

The Academy for Creating Enterprise has granted me an opportunity to avail an internship program that
deeply focused on:

I. Cake Production
II. Buko Pie Production
III. Marketing
IV. The Principles for Successful Business
V. Human Resource
VI. Tour
 Cake Production

Cakes are made quickly and easily with the help of both electric and non-electric tools and. In order to
make more production and save more time, invest on equipments.

1. Birthday Cake
Baking tools and sophisticated techniques are combined together to produce a deliciously made
‘Elsa Frozen’ themed birthday cake.

heavy-duty mixer wire rack heavy-duty oven

electric air brush icing syringe hand-made cake box

Business Ideas
a. Always have direct suppliers of ingredients to be used for daily production.
b. Make sure products are pocket friendly.
c. Delicious taste of products should be consistent.
d. Should have multiple products so that customers would have options to buy.
e. Good relationship with employees.
f. Maintain cleanliness in the work place.

Costing and Pricing

 2. Money Cake
The secret recipe of home-made money cake became so popular in the entire Tobaco City.

heavy-duty mixer wire rack heavy-duty oven

boiled icing mixer wrapping/rolling of money box insertion coating

money bills
Business Ideas
a. Delicious taste of products should be consistent.
b. Always have direct suppliers of ingredients to be used for daily production.
c. Make sure products are pocket friendly.
d. Good relationship with employees.
e. Should have multiple products so that customers would have options to buy.
f. Value customers.

Costing and Pricing

 3. Cassava Cake
Their classic Filipino-Style Cassava Cake is a top selling product freshly baked daily.

innovative electric grated raw cassava cooking cassava cake toppings distribution
grater toppings
Business Ideas

a. Put print outs of product recipes in the work place for guidance.
b. Always wear apron and hair net while working.
c. No phones during working time.
d. Observe cleanliness before, during, and after using the work place.

Costing and Pricing

 4. Banana Muffins/Banana Cake
Insanely cheap Banana Muffins that could surely satisfy customers’ cravings.

liquid and dry innovative banana filling in toppings distribution

ingredients mixer
Business Ideas
a. Buy overripe bananas for they are cheaper than the good one.
b. Always used cake tester.
c. Always check oven temperature.

Costing and Pricing

 Buko Pie Production

From crust making to filling, I could tell that their Special Buko Pie deserved to be a top selling delicacy.

crust making cooking toppings toppings distribution

crust sealing egg brushing

Business Ideas
a. Put print outs of product recipes in the work place for guidance.
b. Always wear apron and hair net while working.
c. No phones during working time.
d. Observe cleanliness before, during, and after using the work place.

Costing and Pricing

 Marketing

Business strategies on how they sell their products:

1. Advertising products through Facebook page (visit Fely Miraflores Dimacuta’s Facebook)
2. Use flyers.

3. A stall in mall. 4. Use Ambulant Store.

 Human Resource

Sister Fely is responsible for interviewing and hiring new applicants to help her dispose her top selling
products. Currently, she has 6 employees namely: Eduardo Dimacuta(husband), Edralyn
Dimacuta(daughter), Jenifer Bongalos, Edafhel Favia, Ronald Casabuena, and Flaviano Maduro.

Tour

We went to a place called KC Land where we took pictures of the grandeur beauty of Mayon Volcano.
Sister Fely said that it was part of her job as a provider to bring interns to different cultural heritages to
understand and embrace the beauty of Bicolano culture. It was a jaw-dropping experience to see the
perfect cone-shaped Mayon Volcano. If it wasn’t for the ACE Internship program, I might not be able to
understand the system and principles behind a successful business.