Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers
What is being advertised?
A product to clean

Why is a different color used in the product’s Perhaps to highlight

name? and remember

The product is not

explicit to which
population is focused
What hidden messages does the ad seem to
or what it serves. So it
have?
suggests that it is a
product for body or
industrial use

Does the advertisement use emotional appeal? If

If you put feminine figures
yes, how? If no, how could it?
and there are few
 indications that it is
generated an expectation
of a product of restricted
consumption

The description is honest,

and the interpretation is
relative, as it promises to
clean and nothing more,
appeals to red letters and
Is product’s description honest? Why or why not?
a happy doll, and through
this to the recall of other
products perhaps ... to
generate expectation, but
this Is completely lawful.

I think it's a clean,

opportunistic and well-
What do you think or conclude about the ad? crafted ad that appeals to
average consumer
intrigue to entice it

Fuente: SENA
 Questions Answers
What is being advertised? Mineral water

In order to convey to
Why is a different color used in the product’s the consumer an
name? expectation of purity
and health through the
product

General try the idea of

What hidden messages does the ad seem to having an athletic body
have? by its consumption,
with models that
suggest it and that the
water is pure showing
the mountains.

If it is used, are the

models, suggests that the
consumer will be
Does the advertisement use emotional appeal? If
benefited with similar
yes, how? If no, how could it? qualities if he takes the
water, showing the
models in the ad drinking
water does this.

You may not be very

honest or conducive,
since having a fitness
Is product’s description honest? Why or why not?
body does not depend on
just drinking the water as
the advertisement
indicates

I think it's a modern

average advertisement,
What do you think or conclude about the ad? which attributes many
qualities to your product
using stereotypes and
other visual aids
When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.