Marikina Polytechnic College

Graduates School
Project Planning and Evaluation

FEASIBILITY STUDY

of

MilkTEA Way Galaxy Shop

Submitted to:

Dr. Limuel Cireneo

By:

Fenny M. Macabudbud

Jayson P. Dagcuta

Jona Rose T. Bingcolado

Macario Q. Tamundong Jr.

 INTRODUCTION

Food and beverage is very essential to man's life. It enables him to survive and
maintain life. Aside from that, food and beverage also helps man to produce energy and
stimulate growth. Being one of the basic needs of human being, food and beverage has
become an industry. Many entrepreneurs see business opportunities with food and
beverage. One of these is the establishment of coffee houses around the globe.

It is becoming increasingly difficult to follow all scientific advice when it comes to

food and health. Sometimes, we just have to go with our instincts. If you find a cup of tea
with a few drops of milk soothing and relaxing, it will probably offer you more benefits than
those few drops of milk will take away. A tea contains chemical compound that body need.
Every chemical compound has function to our body. A chemical compound like
antioxidant is the most important nutrition to our body. This compound can protect us from
free radical that will destroy our immune. Tea also have a good effect on our mind
because it can stimulate and relaxing mind. Consume a tea will also result skin health
and avoid stroke.

According to article of Riotmolonot (2016) Milk has contains many chemical

compositions that needed by body. A milk can stimulates child growth, because it contains
some nutrition that body’s child need. Milk will keep the bone and brain to grow. In other
side, milk has good effect to delay a hunger while changing fat into an energy. The most
import resulted from milk is strengthen teeth and bone, especially in growing child. This
combination of milk tea can be enjoyed anytime. It can serve hot in the morning side your
breakfast. It gives the relaxation to your body in the morning. You can also enjoy it at
afternoon with your lunch. Milk tea can also become your friend before bed time. It
relaxation sensation helps you to have sleep well. It releases your tough routines all day
long. It gives you relaxation after sleeping at night.

In connection to this, the researchers would like to take an opportunity to help them
to have a convenient and relaxing for their school works in more convenient and relaxing
way. MilkTea Way Galaxy can provide where they can do their school works, and Milk
Tea Shop that will serve them energy booster drinks and sweets are big help for these
busy students. This is the reason that drives the researchers to come up with a business
plan that will put a Milk Tea Shop in one place. It aims to serve the main target customer
– the students, and other valuable customer with convenient and relaxing shop where
they can have good ambiance at low cost.

BUSINESS NAME

"MilkTea Way Galaxy Shop" is the proposed business name. The researchers
come up with this idea because they see that MilkTea Way Galaxy Shop will help the
customers to relax and gain energy to do their daily tasks. This business is also related
to the concept of Milky Way Galaxy where in we could find in the Solar System.
Researchers think that if the Milk Tea business correlate with the idea of Solar System
and the Milky Way Galaxy it will provide is like a second home for the costumers
especially the students who don’t have classes; they can do their assignments and
projects inside the shop and at the same time they could order their favorite café while
doing their work to feel relaxation. In addition, MilkTea Way Galaxy Shop provides
services that would give satisfaction to our customers.

BUSINES OBJECTIVES

The objective of this proposed project is to attract prospective costumer and to

achieve the desired profits with the specific period of time.

Short –term Objectives

-To promote the existence of our business

-To gain costumers’ trust and loyalty

-To give the necessary services that will provide the needs and wants of our costumers

-To help the students find a computer rental at affordable price

-To identify the needs and wants of the costumers and add more services that will
satisfy them

-To give leisure, relaxation and enjoyment

Long-term Objectives

-To earn profit at less investments

-To satisfy our costumers providing best quality service at effective price

-To know a fair return on the capital invested by the owner

-To expand our business by adding more computers that will cater to more customers

-To be successful business partners

Total Project Cost

The total cost of the project is approximately Php 100,000.00. Discussion on how
we come up with this amount can be found on the technical and financial aspects of this
study.

Location

MilkTea Way Galaxy Shop is located at 39 E Rodriguez Hiway San Jose

Rodriguez, Rizal 1860.The location is nearby residence houses and Montalban
Supermarket.

We chose this location for the following reasons:

 To attract students who look for an affordable.

 To challenge proponents on starting and handling business
 To gain profit and to be able to give some socio-economic benefits to the
community
 Has a direct access to national road.
 To acquire an abundant number of prospective customers.

Actual Location of MilkTea Way Galaxy Shop

Shop Logo

The Shop logo is consist of two cups that symbolizes good relationship and the
Milky Way Galaxy as a background.

Proposed Classic and Special Milktea Cup

 SERVICES

The main product are milk tea with delicious taste which is rich in antioxidant and
vitamins supplement. It is found to improve our immune system, to control blood sugar
level, reduce damages to cell and prevent cardio vascular disease. We apply the
hygienic and best quality services.

MANAGEMENT ASPECT

ORGANIZATIONAL MANAGEMENT ASPECT

A. Project Proponent:

INVESTOR NAME AMOUNT CONTRIBUTION

1. Fenny M. Macabudbud 25,000.00

2. Jayson P. Dagcuta 25,000.00

3. Jona Rose T. Bingcolado 25,000.00

4. Macario Q. Tamundong Jr. 25,000.00

Total Php 100,000.000.00

Table 1.0 Shows the contributions produced and invested with of MILK TEA
WAY GALAXY SHOP. Used as their investment capital share.
B. Organizational Chart

OWNERS

MANAGER/ CASHIER

BARTENDER BARTENDER

Figure 1.0: The hierarchy observed in MILK TEA WAY GALAXY SHOP
 TECHNICAL ASPECT

A. Service flowchart

OWNERS

MANAGER/ CASHIER

BARTENDER BARTENDER

Figure 2.0: The implemented standard operation procedures and workforce of MILK
TEA WAY GALAXY
B. Operations Schedule

Milk tea way galaxy will operate 7 days (Monday-Sunday) and 24 operating
hour’s period. The employees will begin at 08:00 AM and will end at 5:00 PM but there
will be a night shift among employees therefore they will stay 8 hours a day. The
employees will engage an 8 hour shift but will enjoy 2(15 minutes) break and a full hour
break at 12:00 NN to 01:00 PM. A grace period of 5 minutes and resume operations at
01:05 PM. Overtime pays will automatically be enforced will be in force if necessary.

B. Personnel and officers of the business

 Owners
 Manager
 Bartender
 Salesman

Duties and responsibilities

POSITION JOB DISCRIPTION

OWNERS
Fenny M. Macabudbud  Initiated idea and make the shop
Jayson P. Dagcuta development orientation.
Jona Rose T. Bingcolado  Financial , personnel and marketing
Macario Q. Tamundong Jr. director.
 Supply and processing director and
design.
  Ensure that all the department
organization run smoothly
MANAGER  Conduct recruitment and orientation
for new employees
 Responsible for carrying our
performance appraisals on
employees.
 Prepare alcoholic and non – alcoholic
beverages for costumers and patron
 Interacting with costumers taking
orders and serving drinks
BARTENDER  Assessing costumers needs and
preferences and making
accommodation
 Restock and replenish events and
supplies

Table2.0 Shows the job description of the different job titles in milk tea way
galaxy and their corresponding duties and responsibilities.

A. Machineries and Equipment

MACHINE UNIT UNIT COST TOTAL COST

Mini Refrigerator 1 5000 5000

Cup Sealing Machine 1 2500 2500

Ceiling Fan 1 1000 1000

Water Dispenser 1 1500 1500
Total Php.10, 000
Table 2.0 Shows the list of machineries and equipment.
B. Furniture & Fixture
QUANTITY UNIT COST AMOUNT
Customized Table 5 1000 5,000
Monobloc Chairs 20 250 5,000
Total Php. 10,000.00
Table 3.0 Shows furniture and fixtures that will be used in the operation of the
business.
C. Supplies / Materials
QUANTITY UNIT COST AMOUNT

Plastic cups 16 oz 100 5 500

Plastic cups 22 oz 200 8 1600

Fat Straw 100 3 300

Plastic sealing film

7 770 5390
(roll)

Measuring Scoop 5 62 310

Flavored Syrup (500

10 160 1600
ml bottle)
Tapioca Pearls (1kg
20 170 3400
pack)
Tea Powder (500g
20 115 2300
pack)
Milk Powder (900g
20 305 6100
pack)
Sugar/ Sweetener (2
15 155 2325
kl. pack)

Water (18L gallon) 5 185 925

Tube ice (pack) 10 25 250

Total Php. 25, 000.00

 Table 4.0 Shows that there are two sizes of milktea available. Customers can
choose from the ten flavors. Tapioca pearls will be added. The sugar level may
depend on the customer preference.

D. Utilities

Since the business site will be acquired through owners property, formalities
and requirements on electricity and water connection will be paid accordingly. The
company will only have to pay the actual consumption on these on their own.

E. Waste Disposal

The business will use the segregation method. Non-biodegradable waste

materials will be separated from biodegradable materials. Since we will be using
plastic cups and straws, we will sell it to junkshops that accepts plastic materials.
The company will make sure that it will not add to the waste disposal problem of the
community.

F. Production Costs

UTILITIES EXPENSES
G. UTILITIES TWO MONTHS ANNUALLY
Electricity 12,000.00 72,000.00
Water 3,000.00 18,000.00
Total Php. 5, 000 Php.30, 000
Table 5.0 shows the utilities expense which will be incurred by the business every
year of its operation. The company will only pay for the electricity and water
expenses since the location is owned by the company.
A. Target Market

“MilkTEA Way Galaxy is a direct consumer outlet. The mode of business is

through consumers order. The product itself is made after consumer order in the
counter.Products given were from products purchase from the market of choice by
the owners.

Companies that specializes at the production of goods and distributions in the

following fields:

1. Infinetea

2. Serenitea

3. I heart milktea

B. Prices

DESCRIPTIONS Price list

Classic Milktea
55 75

Special Milktea 65 85

Table 7.0 shows the pricing of the different milktea. Price depends on the size
per order

C. Demand Projections
 The demand is safely increasing due to the lower percentage of competitors
within the community. The Store has regular number of costumer 45 people per day
based on the one month period after the store opens. It requires 45 cup a day that
generates a gross income of 2,475 per day with only a 65 pesos large classic milktea
as a based.

D. Supply Projections

A safe 5% to 8% in increase of ingredients cost is to be expected. Classic

Milktea which is sold for only 55 php to 65 php and special milktea price of 65 php
to 85 php.

QUANTITY/
DESCRIPTION UNIT COST AMOUNT
day
Classic Milktea 50 55 2,750
Special Milktea 50 65 3,250
Total Php. 6,000.00

E. Expected Gross Monthly Income per Estimate Customer

PRICE of
# OF ORDERS TOTAL
Classic
January 250 55 13,750
February 230 55 12,650
March 249 55 13,695
Total Php. 40,095.00

F. Expected Gross Income Quarterly

Quarter Income
 1st Php 40,095
2nd 55, 250
3rd 45,105
4th 62,550
TOTAL Php 203,000.00

FINANCIAL ASPECT

A. Financial Assumptions

Annual Income Php. 203,000.00

Total Expenses 55,000.00
Utilities 30,000.00
Materials 25,000.00
Annual Total Net Income Php. 148,000.00

B. Capital Requirements

Permits and Licenses 5,000.00

Equipment 10,000.00
Furniture and Fixtures 10,000.00
Rent -
Supplies 10,000.00
Total Capital Requirements Php. 35,800.00
Cash Available 50,000.00
Total Php. 85,800.00

C. Equipment

Mini Refrigerator 5,000.00

Cup Sealing Machine 2,500.00
Ceiling Fan 1,000.00
 Water Dispenser 1,500.00
Total Php. 10,000.00

D. Furniture/Fixture

Customized Table 5,000.00

Monobloc Chairs/ Stool 5,000.00
Total Php. 10,000.00

E. Computation Depreciation
Equipment 10,000.00
Furniture & Fixture 10,000.00
Total Php. 20,000.00

Depreciation = (Php. 20,000.00 - (Php. 20,000.00 * 0.2))/5

= (Php. 20,000.00 – 4,000.00)/5
= Php. 16,000.00/5

Depreciation = PHP 3,200.00