App name

Baby Boomer Passions

http://babyboomerpassions.com/

About the company

Passion Network is a dating and social networking website that consists of over 200 niche sites
focused on varying areas of interest. The company was founded in 2002 by Michael Carter.
After the directory expanded to include many niche sites, he and a programmer built Passions
Network in 2004, starting with 100 standalone sites.
https://en.wikipedia.org/wiki/Passions_Network

About the app

Baby Boomer Passion is a free online dating & social networking site for singles born between
1946 and 1964.
● Platform
Desktop only
● Pricing
The site offers a 100% free services as it stated in their site, but if people who want to
join more than one site, or join the entire network, the user have to pay about $4.95 per
month.
● Integration with other social media
Login with Facebook
● Privacy and security
Only email verification

Background story
According to the founder, they created a lot of dating sites that broken down by typical
categories such as religion, politics, age, sexual orientation and so on to create a dating sites,
based on everyone’s interest so they don’t have to gather in one place with so many differences
and many members choose to join the specific dating sites so it will be easier for them to narrow
the search for their perfect match which at least has the same interests.

How does it work?

Once you’ve created the account, you can set your profile picture and orientation (it is required)
before you able to search for your perfect match. There are some categories you can choose
based on the sexual orientation, or just looking for friends category. There is also a instant
message chat available and webcam chat to support your interaction. There are groups that
user can join such as Book group and Video group.

Main Features
1. Webcam Chat
Once you’ve created an account, you can directly join the webcam chat channel and
chatting with other member who is online.
 2. Online Members
In this section, you can see the online members and recently active members, you are
able to click for the profile of each member as well to begin interaction.

How many user/download?

Passions Network has 800,000 registered users, most of whom pick several sites to post
profiles.
http://www.washingtonpost.com/wp-dyn/content/article/2008/11/06/AR2008110601073.html

Monetization method
● Advertising space
Passions Network provides targeted advertising opportunities throughout 260+ individual
niche online dating & social networking community sites
The displays of the ads are various, including text links, banner links and video links with
sizes of 336x280, 468x60, 720x90 and 160x600.
http://babyboomerpassions.com/advertise/
● Affiliate page
The website has a special affiliate directory where they might earn commission for
referring other services
● Membership

How do they promote?

● Affiliate marketing
They have affiliate program where people can earn commission by referring their
membership of $4/person
http://passionsnetwork.com/affiliate-program/

Media coverage
http://fortune.com/2013/02/14/outsourcing-the-algorithm-of-love-to-online-dating/
http://www.washingtonpost.com/wp-dyn/content/article/2008/11/06/AR2008110601073.html
http://www.huffingtonpost.com/2011/02/10/made-in-the-usa-from-trekkies-to-pet-lovers-niche-on
line-dating-sites_n_912338.html

Social media activity and stat

1. Twitter (​https://twitter.com/passionsnetwork​) has 823 followers and 2,717 tweets, last
tweet was on 25th March 2015.
2. Facebook Page (​https://www.facebook.com/PassionsNetwork​) has 12,835 followers and
last activity was on 10th September 2016.
3. Youtube Channel (​https://www.youtube.com/user/PassionsNetwork​) has 198 subscribers
and 8 videos, last video were uploaded 1 year ago.

What do people say about it?

Not found