Nombre: Cristian Quizhpe

The Advertising

INTRODUCTION
It is one of the topics that are there but nobody develops them from a
different point of view, this motivates me to the realization of the essay of
this topic since it is very important the development of this subject so that
we become aware about the commercials.

1. That pursues advertising.

In advertising we must highlight three very important goal which develop
them in a broad concept since they give us the information of the product
to be sold, but apart from this they also keep track of us since an
advertisement is not only broadcast on a television channel but in several
channels and many times at the same time, not only once but several times
a day, which means that so many times that we see it and repeat it to us,
we feel that we need it.
Many times we even remember the music or effects that advertisements
have, and we feel that we need that product or service, when often it is not
like that.
In addition, advertising also pursues benefits that often lead to damages
for people, since not only can profits be given from nothing, advertising
must pursue the common good.
We are bombarded with advertising everywhere where we go we will find
something about advertising Pope John Paul VI said
"No one can escape the influence of advertising", He was right, but we can
diminish his influence.
2. Consumerism
The most important damage is for children and young adults are not left
behind in relation to one of the worst damages of advertising such as
consumerism
What do young people read, listen, look and consult?
1.- Television is the most widespread device in the home, with the
particularity that it is part of the young person's private equipment, since he
usually has a device in his room.
2.- In front of the majority presence of audiovisual resources they are left
in a very small place equipment such as personal library and Internet. This
is one of the ills that affects young people because advertising makes them
believe that they need things, when in fact they do not need them.

3. Impact of advertising
This is a point of importance regarding the impact that advertising has on
indiscriminate advertisements where women are used as a symbol to
advertise things that are not close at hand.
The new generations, children, and young people are hooked on things
like television, internet video games, telephones, in which the seed of
advertising is impregnated even in things as small as a LIKE to a Facebook
page. fashion can lead to serious consequences for the economy of this
person, because of so much publicity of this page, offering discounts and
other, makes the person buy what he wants, persuade that what he is
buying is good and needs it , he deserves it).

4. Subliminal advertising
Hidden images, Visual illusions, Double sense, Ultra frequency emissions,
Light and low intensity sound, Ambience of light and sound.
As we observe daily a series of strange things that sometimes we do not
consciously grasp, but our subconscious captures at first glance the
images and other things that are occurring in the commercials, the most
important thing is to know that this is happening and try to stop it from our
homes so it does not keep happening.
CONCLUSIONS
As we all know day by day advertising echoes in the minds of all of us
even if we say that this is false in one way or another the advertising is still
there, hoping that each person neglects to make her believe that she needs
something and that she can not live without that something either products
or services, what we should do is take into account this "Advertising will
always be there, we are the ones who give it power to manipulate us”